A collection of interconnected cross-disciplinary projects to explore sustainable consumption include: Study (1). Exploring psychological and marketing barriers and drivers of sustainable consumption: a 10 country study (Europe, US, China). PI. Study (2) Extended study on China to investigate cultural values and revisit barriers & drivers identified in study (1). Co-PI. Study (1b). Extended study (1) among India’s urban middle-class & affluent consumers. PI. Solutions to overcome barriers to sustainable consumption will be of significant interest to commercial organisations to inform their carbon-reducing strategies and product innovation, and to policy makers, non-profit and public sector organisations and campaign groups concerned with increasing engagement with consuming sustainability. Academics: Professor Janine Dermody (PI) Articles Chatterjee, I., Dermody, J. and Kumar, S. (2017). The Potential Contribution of Consumer Neuroscience to Investigate Western Consumer’s Acceptance of Entomophagy. Journal of Insects & Feed. Forthcoming Janine Dermody and Indroneel Chatterjee. (2016). Food Glorious Food, Fried Bugs and Mustard! Exploring the Radical Idea of Entomophagy in Advancing Sustainable Consumption to Protect the Planet. Competitive paper in Conference Proceedings, Academy of Marketing , Newcastle, July 2016. Janine Dermody, Stuart Hanmer-Lloyd, Nicole Koenig-Lewis & Anita Lifen Zhao. (2016). Investigating Sustainable Consumption Behaviour among American and Chinese Consumers. Competitive paper in Conference Proceedings, Academy of Marketing, Newcastle, July 2016. Janine Dermody, Stuart Hanmer-Lloyd, Nicole Koenig-Lewis & Anita Lifen Zhao (2015). Advancing sustainable consumption in the UK and China: The mediating effect of pro-environmental self-identity. Journal of Marketing Management, Special Issue on Sustainable Consumption, Activism, Innovation and Brands. 31(13-14), 1472-1502. DOI:10.1080/0267257X.2015.1061039 Koenig-Lewis, N., Palmer, A., Dermody, J., & Urbye, A. (2014). Consumers' evaluations of ecological packaging - Rational and emotional approaches. Journal of Environmental Psychology, 37(March), 94-105. doi: 10.1016/j.jenvp.2013.11.009 Dermody, J., Hanmer-Lloyd, S. and Scullion, R. (2009). Shopping for Civic values: Exploring the Emergence of Civic Consumer Culture in Contemporary Western Society. Advances in Consumer Research, Vol. 36, 316-324.