Marketing, Society and Technology

  • Marketing cluster banner

    We host a major research cluster within the Marketing and Events arena: ‘Marketing, Society & Technology’. We are a vibrant, inventive, cross-disciplinary and collaborative research community critically engaging with societal and technological impacts at the forefront of marketing thought and practice.

    We focus on problematic and significantly transforming consumer, organisational and market behaviours to highlight challenging questions that need to be addressed in marketing academia and practice, and more broadly in business decisions and societal policy-making. A substantive contribution of our research resides in critically appraising and challenging existing thinking and practice in contemporary marketing, not only to advance its strategic efficaciousness but also to inform and elevate responsible marketing practice that positively contributes to consumer empowerment and economic, social and environmental good. Our research spans sustainability, ethics, & responsibility in marketing and consumption, political marketing, customer engagement, experiential consumption, cross-cultural behaviour, digital marketing strategies, digital economy and social media, branded content, brand management (added by BA), co-creation, tourism marketing & behaviours, big data analytics, and neuromarketing.


    The group has been active in this important and rapidly evolving area of the digitalised society and digital marketing, both with contributions to the theory and with its implications in practice. Recent illustrations of activities include

  • A collection of interconnected cross-disciplinary projects to explore sustainable consumption include:

    • Study (1). Exploring psychological and marketing barriers and drivers of sustainable consumption: a 10 country study (Europe, US, China). PI.
    • Study (2) Extended study on China to investigate cultural values and revisit barriers & drivers identified in study (1). Co-PI.
    • Study (1b). Extended study (1) among India’s urban middle-class & affluent consumers. PI.

    Solutions to overcome barriers to sustainable consumption will be of significant interest to commercial organisations to inform their carbon-reducing strategies and product innovation, and to policy makers, non-profit and public sector organisations and campaign groups concerned with increasing engagement with consuming sustainability.



    Chatterjee, I., Dermody, J. and Kumar, S. (2017). The Potential Contribution of Consumer Neuroscience to Investigate Western Consumer’s Acceptance of Entomophagy. Journal of Insects & Feed. Forthcoming

    Janine Dermody and Indroneel Chatterjee. (2016). Food Glorious Food, Fried Bugs and Mustard! Exploring the Radical Idea of Entomophagy in Advancing Sustainable Consumption to Protect the Planet. Competitive paper in Conference Proceedings, Academy of Marketing , Newcastle, July 2016.

    Janine Dermody, Stuart Hanmer-Lloyd, Nicole Koenig-Lewis & Anita Lifen Zhao. (2016). Investigating Sustainable Consumption Behaviour among American and Chinese Consumers. Competitive paper in Conference Proceedings, Academy of Marketing, Newcastle, July 2016.

    Janine Dermody, Stuart Hanmer-Lloyd, Nicole Koenig-Lewis & Anita Lifen Zhao (2015). Advancing sustainable consumption in the UK and China: The mediating effect of pro-environmental self-identity. Journal of Marketing Management, Special Issue on Sustainable Consumption, Activism, Innovation and Brands. 31(13-14), 1472-1502. DOI:10.1080/0267257X.2015.1061039

    Koenig-Lewis, N., Palmer, A., Dermody, J., & Urbye, A. (2014). Consumers' evaluations of ecological packaging - Rational and emotional approaches. Journal of Environmental Psychology, 37(March), 94-105. doi: 10.1016/j.jenvp.2013.11.009

    Dermody, J., Hanmer-Lloyd, S. and Scullion, R. (2009). Shopping for Civic values: Exploring the Emergence of Civic Consumer Culture in Contemporary Western Society. Advances in Consumer Research, Vol. 36, 316-324.

    My research rotates around 2 two core themes:

    • The ethics of using attack messages in election campaigns & the implications for the reputation of politics and marketing.
    • Youth as a critical citizenry: exploring young first-time voters’ political cynicism, trust & personal efficacy.

    My empirical dataset spans the 2001, 2005, 2010, 2015 British general elections.

    This research is of significant importance because the lack of trust and efficacy, combined with high distrust and cynicism contributes to youth political disengagement. This disengagement is an acute problem both for civic society and youth civic agency and identity.




    Janine Dermody. (2016). Evaluating the Advertising Rhetoric Employed in the 2015 British General Election Campaign. In Darren G. Lilleker and Mark Pack (Eds.) Political Marketing and the 2015 UK General Election. Palgrave Studies in Political Marketing and Management. Book Chapter (chapter 7).


    Janine Dermody. (2016). A Fantastical Exploration of the Colour of Magic in Political Advertising: Discourse with a Wizard. The Marketing Review, 16(3), 215-232.

    Janine Dermody, Stuart Hanmer-Lloyd, Nicole Koenig-Lewis, & Anita Lifen Zhao (2015). Young British Partisan Attitudes to Negative Election Campaign Advertising: A Tri-Party Perspective. Journal of Political Marketing. DOI: 10.1080/15377857.2014.959687

    Janine Dermody, Stuart Hanmer-Lloyd, Nicole Koenig-Lewis & Anita Lifen Zhao (2014).Young British Partisans’ and Non-Voters’ Processing of Attack Election Advertising and the Implications for Marketing Politics. Journal of Marketing Management, 30 (9-10), 974-1005. doi: 10.1080/0267257X.2014.933866

    Dermody, J., Hanmer-Lloyd, S., Koenig-Lewis, N. and Zhao, A.L. (2013). Attack Advertising as an Agent of British Youth Political Disempowerment? A Review of Evidence. In Scullion, R., Jackson, D., Lilleker, D. and Gerodimos, R. (Eds.), Agents of (Dis)Empowerment: Media and Civic Engagement. Routledge.

    Dermody, J., and Hanmer-Lloyd, S. (2011). An Introspective, Retrospective, Futurespective Analysis of the 2010 British General Election Advertising Campaign. Journal of Marketing Management (special issue: The Marketing Campaign: The 2010 British General Election). Vol.27 (7/8), 736-761.

    Dermody, J., Hanmer-Lloyd, S. and Scullion, R. (2010). Young People and Voting Behaviour: Alienated Youth and (or) an Interested and Critical Citizenry? European Journal of Marketing (special issue on political marketing). Vol.44 No. 3/4, 421- 435.

    Dermody, J. and Hanmer-Lloyd, S. (2005), Promoting Distrust? A Chronicle of the 2005 British General Election Advertising Campaigns. Journal of Marketing Management (special issue: The Marketing Campaign: The 2005 British General Election). Vol.21. 1021-1047.

    Dermody, J. and Scullion, R. (2005). Young People’s Attitudes towards British Political Advertising: Nurturing or Impeding Voter Engagement? Journal of Nonprofit and Public Sector Marketing (special issue on current issues in political marketing). Vol. 14. Issue 1/2. 129-149.

    Scullion, R. and Dermody, J. (2005). The Value of Party Election Broadcasts for Electoral Engagement: A Content Analysis of the 2001 British General Election Campaign. International Journal of Advertising. Vol. 24 (3). 345-372. (IF: 1.9 (2013)).

    Dermody, J. and Hanmer-Lloyd, S. (2005). Safeguarding the Future of Democracy: (Re)Building Young People’s Trust in Parliamentary Politics. Journal of Political Marketing. Vol 4 (2/3). 115-133.

    Dermody, J. and Hanmer-Lloyd, S. (2004). Segmenting Youth Voting Behaviour through Trusting-Distrusting Relationships: A Conceptual Approach, International Journal of Nonprofit and Voluntary Sector Marketing. Vol. 9. No. 3. 202-217.

    Dermody, J. and Scullion, R. (2003). Facing the Future: Young People’s Awareness of the 2001 British General Election Advertising Campaigns. Journal of Public Affairs. Vol. 3. No. 2. 152-165.

    Dermody, J. and Scullion, R. (2003). Exploring the Consequences of Negative Political Advertising for Liberal Democracy. Journal of Political Marketing. Vol. 2. No. 1. 77-100.

    Dermody, J. and Scullion, R. (2001). Delusions of Grandeur? Marketing’s Contribution to ‘Meaningful’ Western Political Consumption. European Journal of Marketing, Vol.35 No. 9/10, 1085-1098.

    My work on Tourist Satisfaction and Destination Marketing aims to address two challenges that the tourism and hospitality sectors are facing. The first challenge features the globalisation of consumption that requires all stakeholders, including the private and public sector to deliver a high-quality yet balanced experiences to both visitors as well as to residents. The second challenge relates to the difficulty in quantitatively measuring sustainable tourism development across sectors, destinations and source markets. These projects are a first step to understand and contribute to sustainable tourism development by helping various stakeholders in the destination to allocate their resources more effectively.




    Hosany, S., Prayag, G. van der Veen, R., Huang, S., & Deesilatham, S. Mediating effects of place attachment and satisfaction on the relationship between tourists’ emotions and intention to recommend. Journal of Travel Research. Forthcoming.

    Huang, S., Afsharifar, A., & van der Veen, R. (2016). Examining the moderating role of prior knowledge in the relationship between destination experiences and tourist satisfaction. Journal of Vacation Marketing, 22(4), 320-334.

    Song, H., van der Veen, R., Li, G., & Chen, J.L. (2012). The Hong Kong tourist satisfaction index. Annals of Tourism Research, 39(1), 459-479.

    Song H., Li, G., van der Veen, R., & Chen, J.L. (2011). Assessing mainland Chinese tourists’ satisfaction with Hong Kong using the Tourist Satisfaction Index. International Journal of Tourism Research, 13(1), 82-96.

    The idea behind celebrity-endorsed campaigns is simple: to draw attention to the endorsed brand and to complement the desired image values. My work has empirically assessed the impact of the perceived image of celebrity endorsers on tourists’ intentions to visit, using celebrity-endorsed print advertisements for destinations. The results indicate that celebrity endorsers have a significant impact on people’s attitudes and visit intentions. The studies also provide clues to what extent celebrity-endorsed advertisements differ from non-endorsed advertisements and explores such differences in terms of destination match-up between native and non-native celebrity-endorsed advertisements.




    Van der Veen, R., & Song, H. (2014). The impact of the perceived image of celebrity endorsers on tourists’ intentions to visit. Journal of Travel Research, 53(2), 211-224.

    Van der Veen, R., & Song, H. (2010). Exploratory study of the measurement scales for the perceived image and advertising effectiveness of celebrity endorsers in a tourism context, Journal of Travel & Tourism Marketing, 27(5), 460-473.

    Van der Veen R. (2009). Celebrity endorsement effectiveness for print destination advertising, European Journal of Tourism Research, 2(2), 186-189.

    Van der Veen, R. (2008). Analysis of the implementation of celebrity endorsement as a destination marketing instrument. Journal of Travel & Tourism Marketing, 24(3), 213-222.

    In light of the globalised higher education arena, current growth in outward bound student mobility, universities are seeking to better equip their students in intercultural learning to facilitate positive engagement with their neighbours. This can be achieved by implementing tools that will support students who embark on study-abroad journeys and better prepare them for these valuable experiences. My projects have built intercultural capacity within Australian higher education by enhancing the preparedness of students participating in short-term study tours to Asia. The projects developed functional resources to help students embrace change, establish shared understandings and develop cultural awareness prior to departure.




    Bretag, T., & van der Veen, R. (Online First). ‘Pushing the boundaries’: Participant motivation and self-reported benefits of short-term international study tours. Innovations in Education and Teaching International. DOI: 10.1080/14703297.2015.1118397.

    Bretag, T., van der Veen, R., Saddiqui, S. & Zhu, Y. (2016). Critical components in preparing students for short-term study tours to Asia. In Velliaris, D., & D., Coleman-George (eds.), Handbook of Research on Study Abroad Programs and Outbound Mobility (pp. 188-214). New York: IGI Global.

    Penfold, P., & van der Veen, R. (2014). Investigating learning approaches of Confucian Heritage Culture students and teachers’ perspectives in Hong Kong. Journal of Teaching in Travel & Tourism, 14(1), 69-86.

    These research projects focus on China in terms of tourism, migration and the hotel industry. My work highlights the complexities with reference to the current economic, social and political realities in China. These studies contribute to the ongoing discussion on the transition of research conducted in China which has advanced into a new era, which will be marked by changes and transitions in topics, methodologies and researchers themselves.




    Deepak, S., Zhu, Y., & van der Veen, R. (2016). Unlocking the talents-in-waiting: Case study analysis of Chinese and Indian high-skilled migrants in South Australia. International Migration, 54(6), 74-93.

    Huang, S., van der Veen, R., & Zhang, G. (2014). New era of China tourism research. Journal of China Tourism Research, 10(4), 379-387.

    Su, L., Huang, S., van der Veen, R., & Chen, X. (2014). Corporate social responsibility, corporate reputation, customer emotions and behavioral intentions: A structural equation modeling analysis. Journal of China Tourism Research, 10(4), 511-529.

    SMEs form the economic backbone of European society and yet are under researched. This mixed method research investigates perceptions and activities of SMEs across Italy, Spain Uk and Ireland and in different industry sectors to provide insight into how digital technologies are being adopted and used to drive small business growth. Both new theoretical models and practical recommendations have been developed.

    2014 - Ongoing



    Quinton, S., Canhoto, A., Molinillo, S., Pera, R. & Budhathoki, T. (2017). Conceptualising a digital orientation: antecedents of supporting SME performance in the digital economy, Journal of Strategic Marketing, (in press).

    Quinton, S. & Canhoto, A. (2016). What makes a digital innovator? Chapter in Institute of Directors’ Handbook. London: Institute of Directors.

    Quinton, S. (2016). Digital Marketing: A Strategic and Holistic Approach, Interview in Leader to Leader Journal, (A leading American Business Leaders publication), 58–59. doi:10.1002/ltl.20263

    My work on digitalisation and its impact on business involves charting the adoption and usage of digital technologies by businesses in order to reflect critically on current business behaviour. Outputs from research include both empirical and conceptual papers and contributions to theory and practice.

    2014 - Ongoing



    Quinton, S. & Simkin, L. (2016). The digital Journey: reflected learning and Emerging challenges, International Journal of Management Reviews (in press). DOI:10.1111/ijmr.1204

    Quinton, S. & Wilson, D. (2016). Tensions and ties in social media networks: Towards a model of understanding business relationship development and performance enhancement through the use of LinkedIn, Industrial Marketing Management, 54,15-24.

    Quinton, S. (2016). Digital Marketing: A Strategic and Holistic Approach, Interview in Leader to Leader Journal, (A leading American Business Leaders publication), 58–59. doi:10.1002/ltl.20263

    Quinton, S. (2016). Re-thinking pricing in the digital economy: towards a digital orientation of pricing strategy, Academy of Marketing annual conference, Newcastle Business School, July 2016.

    Quinton, S. (2015). Pricing strategy in the digital era; a new taxonomy. Academy of Marketing Science, 18th World Marketing Congress, Bari, Italy, July 14-18.

    Quinton, S. (2013), The community brand paradigm: a response to brand management’s dilemma in the digital era, Journal of Marketing Management, 29(7-8), 912-932.

    This project focused on identifying both the interaction, resources, and outcomes that characterise successful R&D collaboration, and the aspects that enable, facilitate, block, or create barriers to successful R&D collaborations. The roles played by individuals and organisations in the co-production of knowledge within university and industry collaborations were also highlighted. Practical principles were provided to assist both parties in forming successful collaborations.

    2013 - 2016



    Canhoto, A. & Quinton, S. (2016), Research collaboration between universities and industry: Five practical principles to make it work. LSE Impact Blog, 15 August 2016.

    Canhoto, A., Quinton, S., Jackson, P. & Dibb, S. (2016), The co-production of value in digital university-industry R&D collaborative projects, Industrial Marketing Management, 56, 86-96. DOI: 10.1016./j.indmarman.2016.03.010

    2013 - European Economic and Social Research fund (ESRC) £3500 awarded to investigate bridging the gaps between industry and academic research within the digital context.

    As society adopts digital technologies, research involving businesses, citizens, governments and organisations needs to reflect this significant change. My ongoing work involves a critical appraisal of what we research, and how we research it as social scientists. Particular consideration lies in the ethics issues that arise when researching the digitalised society as well as the new methods and tools available for researchers.

    2015 - ongoing



    Reynolds, N. & Quinton, S. (2017), Understanding Digital Research, London: Sage. (forthcoming).

    Quinton, S. & Reynolds, N. (2017). The changing roles of researchers and participants in digital and social media research, in Iphofen R., ed. ‘Advances in research ethics and integrity’, Vol. 1, London: Emerald. (in press).

    Quinton, S. & Reynolds, N. (2016). Ethical ponderings in social media research, in Woodfield K., ed. ‘Social Media and Social Science Research Ethics’. London: The Academy of Social Sciences (in press).

    Quinton S (2014), Answering the social media research sceptics: the key beneficiaries of encouraging social media in research, in Woodfield K., ed ‘Social Media in Social Research: Blogs on Blurring the Boundaries’, London: The National Centre for Social Research and Sage.

    Current research includes work to understand the role that digital technology can play in the lives of citizens in their relationships with others. For example projects include, how citizens communicate with local government as a response to the Default to Digital Government strategy or investigating how the use of photograph sharing through social media may alleviate social isolation amongst older people. Pilot project data will inform future grant applications.



    Budhathoki, T., Canhoto, A & Quinton, S. (2016). Citizens’ engagement with local authorities through digital technologies: the realities of ‘Default to Digital’ and e-participation. Academy of Marketing annual conference, Newcastle Business School, July 2016.

    Quinton, S. & Fennemore, P. (2013), Missing a Strategic Marketing Trick? The Use of Online Social Networks by UK charities, International Journal of Non-Profit and Voluntary Sector Marketing. 18(1),36-51.

    Brand management has been undergoing radical changes in a world of internet- empowered individuals, groups and organisations. Subsequently, the co-creation of brands has been increasingly emphasised in brand management practice as well as theory, especially the co-creation between an organisation’s internal and external brand stakeholders. However, no brand conceptualisation has yet been developed which fully addresses these technological and managerial changes. The purpose of this research is therefore to investigate empirically how the term brand is conceptualised by brand managers in the current age of the internet-based democratisation of brand management.




    Asmussen, B. (2014) 'How do brand managers conceptualise brands as complex phenomena?'. Paper presented at the 43rd EMAC European Marketing Academy, Valencia, Spain, June.

    Asmussen, B., Harridge-March, S., Occhiocupo, N. and Dawes-Farquhar, J. (2013) 'The multi-layered nature of the internet-based democratization of brand management', Journal of Business Research, vol. 66, no. 9, pp. 1473-1483.

    Asmussen, B. (2013) 'How do Corporate Brand Managers Conceptualise Brands? A Social Constructivist Investigation'. Paper presented at the 42nd EMAC European Marketing Academy, Istanbul, Turkey, June.

    This research project aims to provide new insights into the key conceptualisations of the term branded content which practitioners adopt within marketing communications discourse. Improving the clarity of this complex concept will support branded content practice as well as theory to progress and therefore -on a larger scale- help marketing communications discourse as a whole to move forward.

    2012 - ongoing



    Asmussen, B., Wider, S., Williams, R., Stevenson, N., Whitehead, E. & Budhathoki, T.: Branded Content: Old Wine in New Bottles or The Dawn of a New Marketing Communications Concept? Academy of Marketing, Newcastle, July 2016.

    Asmussen, B., Wider, S., Williams, R., Stevenson, N., Whitehead, E. & Canter, A.: Defining branded content for the digital age. The industry experts’ views on branded content as a new marketing communications concept. A collaborative research project commissioned by the BCMA and conducted by Oxford Brookes University and Ipsos MORI. Published in June 2016.

    Asmussen, B., Wider, S., Williams, R., Stevenson, N., Whitehead, E. & Budhathoki, T.: Defining Branded Content for the Digital Age: An Exploration of Marketing Communication Experts' Key Conceptualisations. EMAC, May 2016, Oslo.

    Asmussen, B., Postler, K., Butler, A., Canter, A., Thomson, S., Macfarlane, G., Michels, N., Budhathoki, T., Wider, S. & Li, M.: How do you conceptualise branded content? An exploration of marketing communications discourse. Academy of Marketing, 7-9 July 2015, Limerick, Ireland

    Jie’s research areas focus on using quantitative analytical methods to solve problems arisen from various complex marketing systems where individuals, businesses, and organisations interact, adapt, evolve, react to the environmental changes and structures, functions, patterns, and outcomes are formed. Jie’s current research projects, in particular, covered the quantitative modelling of consumer choices and business strategies via artificial neural networks, efficiency and effectiveness of retail assortment structure, simulated experiments of the mechanism of customer word of mouth, adoption of chip-enabled mobile technology in data collection tool, and prospect of smart factories and transformation of the manufacturing industry in China.



    Jie Meng, Roger Layton, Yimin Huang. (2016). Why do some consumers shop in this pharmacy for health products? A cross-check of vulnerable characteristics and store types, Journal of Retailing and Consumer Services., Vol 30 (May), pp. 116-130.

    Heng Lian, Taeryon Choi, Jie Meng, Seongil Jo. (2016). Posterior Convergence for Bayesian Functional Linear Regression. Journal of Multivariate Analysis, Vol. 150 (Sep), pp. 27-41.

    Heng Lian, Jie Meng, & Zengyan Fan. (2015). Simultaneous estimation of linear conditional quantiles with penalized splines. Journal of Multivariate Analysis, 141 (na), pp.1-21.

    Heng Lian, Jie Meng, Kaifeng Zhao, (2015). Spline estimator for simultaneous variable selection and constant coefficient identification in high-dimensional generalized varying-coefficient models, Journal of Multivariate Analysis, Vol. 141, Iss. C, pp. 81-103.

    Jie Meng. (2015). Sustainability: A framework of typology based on efficiency and effectiveness, Journal of Macromarketing. Vol. 35, Iss:1, pp. 84-98.

    Peng Lai, Jie Meng, and Heng Lian. (2015). Polynomial spline approach for variable selection and estimation in varying coefficient models for time series data, Statistics and Probability Letters. Vol. 96 (Jan), pp. 21-27.

  • Grants

  • Academics:

    Yanning’s research areas cover two main streams:--Organisational behaviour-event study; Sociology in events, sports and leisure. Her research focus on Event organisation, Transient community, Innovation, HRM in events (Workplace relationships, Talent mobility), Social exchange theory, Sociology in events (Sexual engagement, Liminality, Neo-tribalism, Representation), Sports in Asia, China events industry.


    • Li, Y., Thomas, R. & Wood, E.H. Innovation implementation in events. pending.
    • Li, Y.-N. & Wood, E.H. (2016) Music festival motivation in China: free the mind, Leisure Studies, 35:3, 332-351.
    • Li, Y.N. & Xu, H.G. (2009) From tourists to life-style entrepreneur: Chinese tourists in Lhasa and Nepal. Tourism Forum, 2(2), pp. 182-187.
    • Li, Y. (2017) Events safety guidance. (ed) Sun Yat-sen University Press.
    • Case study: An emerging market for events: China Mainland in: Dowson, R. & Bassett. D, 2015, Events Planning & Management: A Practical Handbook for PR & Events Professionals. London, Kogan Page.
    • Wu, S, Li, Y. & Dai, G. Where is the real liminality? Liminoid experience and rite of passage in music festivals. pending
    • Chen, F., Li, Y. & Senaux, B. Motivation to hiking festival. pending
    • Kasai, A., Senaux, B. & Li, Y. J-League development and football fans loyalty. pending

    2016 - to date



    Pera, R., Occhiocupo, N. and Clarke, J. (2016) Motives and resources for value co-creation in a multi-stakeholder ecosystem: A managerial perspective (2016), Journal of Business Research, Vol. 69, n. 10, pp. 4033-4041


    Molinillo, S., Ekinci, Y., Whyatt, G., Occhiocupo, N. and Stone, M. (2016) Private Label Management: Insights and Research Directions, in Gómez-Suarez, M. and Martínez-Ruiz, M.P. (Eds.) Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy, IGI Global, ISSN: 2327-5502 Pera, R., Occhiocupo, N. and Clarke, J. (2016) Managerial perspectives on value co-creation: a multi-stakeholder approach, 4th ICCMI Conference, Heraklion (Greece), 21-24 June

    Preciado, S., Ekinci, Y. and Occhiocupo, N. (2016) Symbolic consumption, culture, and global brands: comparing brand consumptions in Bogotá and London, Global Marketing Conference (GAMMA), Hong Kong, 22-24 July, ISSN 1976-8699

    Occhiocupo, N. and Hanke, I. (2015) Understanding what motivates German consumers to participate in FMCGs online communities: implications for National Brands & Private Labels‟ in Martínez-López, F.J., Gázquez-Abad, J.C. and Sethuraman, R. (Eds.) Advances in National Brand and Private Label Marketing, Springer, ISBN 978-3-319-20181-8

    Molinillo, S., Ekinci, Y., Whyatt, G. and Occhiocupo, N. (2014) „A trend analysis of private label research between 2000 and 2012‟ in Gázquez-Abad, J.C., Martínez-López, F.J., Esteban-Millat, I., Mondéjar-Jiménez, J.A. (Eds.) National Brands and Private Labels in Retailing, Springer, ISBN 978-3-319-07194-7

    Asmussen, B., Harridge-March, S., Occhiocupo, N. and Farquhar, J. (2013) The multi-layered nature of the internet-based democratization of brand management, Journal of Business Research, Vol. 66, n. 9, pp. 1473-1483, September, ISSN 0148-2963.

    Liang, S.W.J., Ekinci, Y., Occhiocupo, N. and Whyatt, G. (2013) „Antecedents of Travellers‟ Electronic Word-of-Mouth Communication‟, Journal of Marketing Management, Vol. 29, n.5-6, pp. 584-606, ISSN 0267-257X.

    Korotkov, N., Occhiocupo, N. and Simkin, L. (2013) Simulated Test Marketing in Emerging Markets: The Need to Re-Think, Marketing Intelligence and Planning, Vol. 31, n. 7, pp. 807-822, ISSN: 0263-4503.

    Occhiocupo, N. and Friess, M. (2013) Exploring customer motivations to engage in virtual fashion communities: implications for Retailers, Oxford Retail Future Conference, University of Oxford, 9-10 December.

    Occhiocupo, N. and Friess, M. (2013) Exploring what motivates consumers to co-create value in virtual fashion communities, The 2013 Naples Forum on Service, Ischia, 18-21 June.

    Liang, S.W.J., Ekinci, Y. and Occhiocupo, N. (2012) Antecedents of travellers' electronic word-of-mouth communication, Academy of Marketing Conference 2012, Southampton, 3-5 July.

    Occhiocupo, N. (2011) The value co-creating process: lessons learned from the case of a leading manufacturer, in Gummesson, E., Mele, C. and Polese, F. (eds.) (2011), Service Dominant logic, Network & Systems Theory and Service Science, Napoli: Giannini, ISBN 13: 978-88-7431-525-3

    Occhiocupo, N. (2011) Innovation in Foodservice: the case of a world leading Italian company, The Marketing Review, Vol. 11, n. 2, pp. 180-201, ISSN1469-347X.

    Preciado, S., Ekinci, Y. and Occhiocupo, N. (2011) Symbolic Consumption of Global Fashion Brands in The UK, EIRASS Conference, San Diego, July. Asmussen, B., Harridge-March, S., Occhiocupo, N. and Farquhar, J. (2011) “The internet-based democratisation of corporate brand management – An exploration of managerial perspectives”, 7th Global Brand Conference, Academy of Marketing, SIG, Saïd Business School, University of Oxford, 5-7 April.

    Occhiocupo, N. (2010) Innovation in foodservice: the case of a world leading Italian company, Academy of Marketing Conference, Coventry, 6-8 July - Best Paper Award in the case study track.

    Asmussen, B., Harridge-March, S., Occhiocupo, N. and Farquhar, J. (2010) The Internet-Based Democratisation of Brand Management – The Dawn of a New Paradigm or Dangerous Nonsense?, EMAC Conference, Copenhagen, June.

    Occhiocupo, N. (2008), Servicezing a branded product: The case of a leading Italian food manufacturer, EIRASS Conference, Zagreb, Croatia, 14–17 July, ISBN 978-90-6814-172-6.

    Occhiocupo, N. (2005), Exploring innovative market entry approaches to foodservice: a case study, XIII International Conference on Research in the Distributive Trades of the European Association of Education and Research in Commercial Distribution (EAERCD) – University of Lund (Sweden), Lund, 29 June – 1 July.

    2014 - ongoing

  • Individual Research Topic

    Title: Students' perceived value of business school accreditations: A study in the UK higher education sector
    The purpose of this study is to investigate students’ perceived value of business school accreditations. Specifically, it seeks to establish whether there is a significant difference between students' perceived value of accredited UK business schools programs and students’ perceived value of non-accredited UK business schools programs


    Current PhD Students

    Sarah Evans-Howe
    Topic: Complaining via social media: perceptions of temporality in customer complaint behaviour following exceptional experiences in luxury London hotels.

    Start date: September 2013

    Ammar Alawadh
    Topic: Food Product Placement in MSNGs: The Impact of Brand Familiarity, Product Involvement, Susceptibility to Advertising, and Susceptibility to Peer Influence on Choosing Healthy and Non-Healthy Food, The Role of Attitudinal Advertising Dimensions, The Case of Saudi Adolescent.

    Start date: September 2016

    Indroneel Chatterjee
    Topic: Applying experimental psychology and cognitive neuroscience in evaluating consumer’ fear and disgust towards entomophagy

    Start date: September 2015

    Kamil Wyczynski
    Topic: The meanings of retrogaming consumption of ‘Generation X’ and ‘Millennial’ men.

    Start date: September 2015

    Shwetha Kumar Shrayamsa
    Topic: The potential of product placement in mobile games as an advertising strategy: A study evaluating Indian women consumers

    Start date: April 2016

    Doruk Yamac
    Topic: Privacy calculus in mobile social applications: privacy concerns and Internet experience of mobile device users in the UK

    Start date: February 2014

    Lorenzo Turci
    Topic: Realistic Social Network Models

    Start date: September 2016

    Peter Wise
    Topic: Relationships and Trust in Business-to-Business Online Hosted Communities

    Start date: 2015