The Department of Marketing hosts one major research cluster: ‘Marketing, Society & Technology’. Research in this cluster is wide-ranging in its appraisal of societal and technological impacts at the forefront of marketing theory and practice. Its major research strengths reside in behaviour change, digitalisation, sustainability & ethics, emerging & developed cultures, and customer-metrics. Furthermore, it has substantial expertise in qualitative and quantitative methodologies, including visual, textual & contextual analysis, multi-cultural surveys and interviewing, neural networks and neuroscience.
Marketing, Society & Technology