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International Hospitality, Events and Tourism Management

MSc

The Oxford School of Hospitality Management

This course will prepare you for a successful management career in the international hospitality, events and tourism industry. You will be introduced to key concepts, including the psychology of tourism behaviour, how to create a marketing plan, hospitality operations and strategic financial management. You don’t need to have previously studied hospitality, events or tourism management and prior work experience is not required.

After completing the second semester you will have the option to undertake a one-year paid work placement as part of the course. You will be fully supported in finding a placement and supervised throughout.

The School holds a range of events that provide you with opportunities to interact with professionals, employers, academics, students and alumni. This helps you to develop your networking skills and gain useful, global contacts for the future. 

Available start dates

September 2017 / January 2018 / September 2018

Teaching location

Headington Campus, Gipsy Lane

Course length

  • Full time: Full-time: MSc: 12 months or 24 months in sandwich mode
  • Part time: Part-time: MSc: 24 months for UK and EU students (teaching normally structured to provide one day or two half days each week in the semester)

UCAS Postgraduate code

52162

For full application details, please see the 'How to apply / Entry requirements' section.

  • The Oxford School of Hospitality Management is ranked top in the UK for hospitality management education (CEOWorld magazine, 2015).  In a recent survey, 86% of our students indicated that they were satisfied with their experience as a student (PTES, 2015).
  • Our unique Bacchus Mentoring Programme gives you one-to-one support from a senior professional, who will help you to develop your professional skills and advise you on your future career.
  • You will learn from recognised experts in their fields – those who write the books that support your learning. Additionally, you will frequently engage with industry experts through our range of events and international visiting speaker programme.
  • You will become a member of the school’s Bacchus Society, which will give you the opportunity to meet successful alumni and industry experts at exciting events such as the Bacchus Alumni Awards.
  • Learning and teaching is student-centred, participative and interactive. You will take part in workshops, seminars, lectures, case study analysis and one-to-one tutorials. Practice and theory is integrated into your learning and assessment: a computer-based hotel simulation project will introduce you to the crucial links between financial, human resource, marketing and operations management.
  • Our students and staff come from all over the world. This gives you a multicultural learning and social environment in Oxford, one of the world's great student cities.

The following compulsory modules enable you to develop a deep understanding of the complexity of international hospitality, events and tourism management.

Please see the following course structure charts:

Hospitality, Tourism and Events Synthesis: You will be given an overview of the context, frameworks, concepts, theories and issues in the tourism, events and hospitality industries. You will learn to analyse and evaluate complex tourism, events and hospitality situations.

Tourist Consumer Behaviour and Marketing: You will explore the theoretical frameworks which underpin patterns of consumer demand. You will be taught models and concepts drawn from mainstream marketing, tourism marketing and the social sciences. This forms a comprehensive understanding of tourist consumer behaviour and the tourist decision-making process. Effective and creative marketing is based on sound analysis and is relevant to the complete range of hospitality, events and tourism sectors. You will research and create a marketing plan for a real tourism business.

Hospitality Operations Management: You will be introduced to hospitality operations within an international context. Drawing on relevant management principles, you will develop an understanding of financial, human resource and marketing management knowledge at the unit level, which underpins the successful management of hospitality, events and tourism companies. There will be site visits to local hospitality businesses to provide practical examples from industry. You will take part in a digital hotel business simulation assignment.

Contemporary Issues in International Hospitality, Events and Tourism: You will develop a research focus from a wide range of topics including: accounting, branding, climate change, digital marketing, entrepreneurship, environmental issues, events, finance, human resources, marketing, risk management, revenue management, social media, and tourist consumer behaviour - as applied to the international hospitality, events and tourism sector. You will research your chosen subject area, critically analyse the literature and theory, and write an article suitable for publication in an academic journal. You will work on your own with the support of a specialist tutor.

Research Methods: You will be introduced to approaches, methodologies and resources available to improve your researching capabilities. You will design the methodology for a research project that helps you understand how to collect and analyse the data required when writing your dissertation.

Dissertation: This is an opportunity for you to investigate a topic in depth from multiple perspectives, working independently and supervised by a specialist tutor. You choose the hospitality, events or tourism management topic which you wish to study. This can be the same topic as in your Contemporary Issues module or a different subject area.

By writing the dissertation you will develop your ability to critically review literature, identify the gaps in current knowledge and practise relevant research skills to facilitate data collection, analysis, interpretation and presentation.

Mentoring and Leadership Development: You will develop an in-depth understanding of leadership theory and practice. Your understanding of leadership theory will increase by engaging with contemporary debates on leadership in the hospitality, events and tourism industries, with a particular focus on ethical leadership. You will develop your professional competences and understanding of leadership practice through participation in the school’s Bacchus Mentoring Programme, which will match you with an experienced mentor from the international hospitality, events or tourism industry.

Elective modules

You can choose one elective module from the following:

Tourism Digital Distribution Strategies: The main aim of this module is to enable you to critically evaluate current and emerging developments in electronic distribution systems, which impact on the global tourism industry.  You will be introduced to key Information Technology drivers, which have helped to revolutionise computer networks and booking systems in tourism.  The impact of global distribution systems and the www are explored in detail from both a consumer and an organisational perspective.  The increasingly important role that social media plays in the travel distribution system is also extensively presented. 

Events: In this module you will explore the complex relationships between events, groups and individuals drawing from the concepts and methods in various social sciences. The module focuses on three themes: 1) the social and cultural contexts in which events take place; 2) the various stakeholders who affect and are affected by events; and 3) the social, cultural, environmental, economic and political impacts of events for states, regions, organisations, groups and individuals.

Intercultural Leadership: This module aims to enable you to develop your intercultural management and leadership competences for the international hospitality, events and tourism industries. You will learn how to manage your own development - taking part in cross-cultural experiential activities, reflecting on those activities, developing theoretical understanding, and planning for future actions as an industry leader.

Revenue Management: This module introduces you to key concepts within Revenue Management such as capacity management, dynamic pricing and creative product development.  To fully understand how to apply revenue management within hospitality and tourism businesses, you need to be aware of elements which influence customer purchase decisions and to evaluate the complex relationship between price, cost, volume and profit. Other electives may also be available.

If you decide to take the sandwich mode your year of full-time taught study will be followed by one year of full-time, supervised work experience. The time on supervised work experience is paid and spent with a suitable international hospitality and tourism employer. You carry out an assessed project for the company as part of your academic studies on the placement.

As our courses are reviewed regularly as part of our quality assurance framework, course content and module choices may vary from those listed in the course entry.

Teaching and learning

The innovative learning experience on this course includes multicultural group work, live case studies, the opportunity to create your own brand and an international visiting speaker programme. You will have the opportunity to be personally mentored by an industry leader.

The tutors are internationally renowned for their research and consultancy activities, and their excellent links with the hotel and tourism industry. They bring commercial expertise into the classroom to inform you of contemporary developments taking place in hospitality and tourism. Learning and teaching is very much student-centred and interactive. You will take part in workshops, seminars, lectures, theatre role-plays, case study analysis and one-to-one tutorials.

Approach to assessment

Assessment is based predominantly on individual coursework and the dissertation.

Field trips

Each year, there is a series of field trips to events such as the World Travel Market and visits to destinations, attractions, hotels, museums and the corporate office of a leading international hotel company.

Field trips are optional and are paid for by the student.

Attendance pattern

The full-time mode involves approximately 15 hours of contact time per week, but in addition there is a significant amount of independent and group study time. You will therefore be expected to take a great deal of responsibility for your own learning and to manage your time effectively.

Tuition fees

Home/EU - full time fee: 2017/18: £8,160

Home/EU - part time fee: 2017/18: £4,410

International - full time: 2017/18: £14,300

International - sandwich fee: 2017/18: £4,250

Where part time fees are quoted the same fee will apply in year 2 of study.

Please be aware that some courses will involve some additional costs that are not covered by your fees. Specific additional costs for this course, if any, are detailed in the 'This course in detail' window above.

Questions about fees?
Contact Student Finance on:
+44 (0)1865 483088
finance-fees@brookes.ac.uk

Funding and scholarships

Entry requirements

Normally a minimum of a second-class honours degree or equivalent in any subject. Entry will be subject to two satisfactory references (one of these must be an academic reference). Please note that although useful, prior work experience in the hospitality and tourism industry is not a requirement for this course.

Please also see the university's general entry requirements.

English language requirements

If English is not your first language you will need to satisfy the university's English language requirements:

  • Minimum 6.0 (with a minimum of 6.0 in reading and writing and 5.5 in listening and speaking)
  • If you have completed your undergraduate degree in the UK (at least one full year of study) you will automatically meet our English language requirements

Please also see the university's standard English language requirements

Preparation courses for International and EU students

We offer a range of courses to help you to meet the entry requirements for this course and also familiarise you with university life. You may also be able to apply for one student visa to cover both courses.

  • If you need to take a pre-master's course to help you to meet both the English language and academic entry requirements for your master's course, you can take our two year master’s course. This course combine the pre-master's diploma and your master's in one application. You can apply for one visa for the two years of study.
  • If you need to improve your English language, we have pre-sessional English language courses available to help you to meet the English language requirements of your chosen master’s.

If you are studying outside the UK, for more details about your specific country entry requirements, translated information, local contacts and programmes within your country, please have a look at our country pages.

How to apply

You apply for this course through UCAS Postgraduate.

Through UCAS Postgraduate, you should use the UKPASS portal to make your application, which will then be forwarded directly to our Admissions Office. You should send supporting documentation to us directly using the email addresses on the UKPASS application form.

Please contact Business School enquiries if you need help with your application or require any further information.

Conditions of acceptance

When you accept our offer, you agree to the conditions of acceptance. You should therefore read those conditions before accepting the offer.

Free language courses for students - the Open Module

Free language courses are available to full-time undergraduate and postgraduate students on many of our courses, and can be taken as a credit on some courses.

Please note that the free language courses are not available if you are:

  • studying at a Brookes partner college
  • studying on any of our teacher education courses or postgraduate education courses.

How Brookes supports postgraduate students

You will be provided with excellent support to help you during the course. The programme lead, module leaders, individual tutors, academic advisers and administrators all provide help and advice. The school’s careers and work placement office is in close contact with hospitality and tourism employers to help students with careers and work placement advice.

Supporting your learning

From academic advisers and support co-ordinators to specialist subject librarians and other learning support staff, we want to ensure that you get the best out of your studies.

Personal support services

We want your time at Brookes to be as enjoyable and successful as possible. That's why we provide all the facilities you need to be relaxed, happy and healthy throughout your studies.

Research highlights

The Oxford School of Hospitality Management's growing international reputation for research has been confirmed with the publication of the Research Excellence Framework (REF) 2014 results.

The school submitted research alongside research from across the Faculty of Business. The REF results show that 96% of this research is "internationally recognised", with 58% judged to be of "world leading" quality or "internationally excellent".

Overall, 100% of the faculty's research impact cases were rated as "world leading" or "internationally excellent". This includes a research project that impacts on InterContinental Hotels Group's approach to risk management, harmonising its business continuity and disaster recovery plans over 30 sites around the world.

Research areas and clusters

Our hospitality and tourism research areas include:

International Business Development:

Strategic alliances and partner selection

  • Entrepreneurship and franchising
  • Branding
  • Cross-cultural consumer behaviour
  • International human resource management
  • Revenue management.

Ethics and Corporate Social Responsibility:

Environmental management

  • Risk and crisis management
  • Employability and mentoring
  • Food, drink and culture
  • Sustainability and responsible business.
The school maintains a rigorous and dynamic doctoral programme leading to the higher degrees of MPhil and PhD. Postgraduate students join a supportive, friendly and multicultural research community.