Subject news for Management, Business and Economics

WARC

Starting from Semester 1 2009 we have access to the WARC (World Advertising Research Center) database which contains journals, news, case studies and data on advertising and marketing. In addition it contains conference reports, advertising agency and major client company profiles, consumer profiles, guides to marketing and advertising topics, video clips and much more. The wide range of this database is best appreciated by spending some time using the easy browsing facilities within it. Connect and find out how to use it from our guide.