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Relationship Marketing Between Specialist Subcontractors and Main Contractors - Comparing UK and German Practice
C. Winter and C.N.Preece
Keywords Relationship marketing, main contractors, sub-contractors, SME's
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Business development strategy and Australian construction industry
Guihai Wang and Jay Yang
Keywords
Australia, Construction
Industry, Business Strategy, Strategic Alliance
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A structural analysis of Hong Kong's housing sector in the aftermath of the Asian financial turmoil
Dr. Qiping Shen and Qin
Dong
Keywords
Private Housing
Sector, Five-Forces Model, Competitiveness, Profitability, Asian Financial Turmoil,
Hong Kong
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Book Review: Marketing & Selling Construction Services