Roy Morledge

Construction Procurement Research Unit, The Nottingham Trent University, United Kingdom

Keywords
construction clients, improvement, barriers to innovation

ABSTRACT

This paper outlines the shortcomings of the UK construction industry and the difficulties experienced by small and occasional buyers from the industry. This group, which is by far the majority in terms of the total number of clients, relies heavily upon their consultant advisers and appears to be frequently disappointed by the effectiveness of the processes adopted and the products they receive.

This paper discusses the solutions, which have been already developed for many of the identified problems and identifies the diffusion of these problems rather than their implementation as a major barrier to improvement within the fragmented construction sector.

Some practical, but innovative solutions are offered to the problem of diffusion of good or improved practices.

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International Journal of Construction Marketing
ISSN 1463-7189 (web)
ISSN 1463-770 (hardcopy)
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