|
International
Journal for Construction Marketing |
Editorial
Hedley Smyth
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Building
an Holistic Model of Public Relations Processes in UK Construction:
Utilising a Triangulation of Methods and Data Sources
C.N. Preece, K. Moodley
and C. Graham
Keywords
public relations,
corporate images, marketing, contracting
Abstract
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Current characteristics of the main stakeholders in the Chinese construction industry
P Lan, JT
Jackson
Keywords China,
construction industry, main stakeholders, bargaining power
Abstract
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Creating and Sustaining a Construction Market Position
A.B. Ngowi,
D.S. Iwisi, P.D. Rwelamila
Keywords strategic
positioning, construction activity, competitive intelligence, market segments
Abstract
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Marketing – A Solution to Construction Market Failure?
Roy Morledge
Keywords construction
clients, improvement, barriers to innovation
Abstract
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Book
Review:
Corporate Communications in Construction: public relations strategies for successful
business and projects
C.N. Preece, K. Moodley
and C. Graham
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