International Journal for Construction Marketing
Volume 1,
Issue1

Table of Contents


Editorial

Hedley Smyth
Full Text (HTML)

Building an Holistic Model of Public Relations Processes in UK Construction:
Utilising a Triangulation of Methods and Data Sources

C.N. Preece, K. Moodley and C. Graham
Keywords public relations, corporate images, marketing, contracting
Abstract (HTML) Full Text (HTML)

Current characteristics of the main stakeholders in the Chinese construction industry

P Lan, JT Jackson
Keywords China, construction industry, main stakeholders, bargaining power
Abstract (HTML) Full Text (HTML)

Creating and Sustaining a Construction Market Position

A.B. Ngowi, D.S. Iwisi, P.D. Rwelamila
Keywords strategic positioning, construction activity, competitive intelligence, market segments
Abstract (HTML) Full Text (HTML)

Marketing – A Solution to Construction Market Failure?

Roy Morledge
Keywords construction clients, improvement, barriers to innovation
Abstract (HTML) Full Text (HTML)

Book Review:
Corporate Communications in Construction: public relations strategies for successful business and projects

C.N. Preece, K. Moodley and C. Graham
Full Text (HTML)