International Journal for Construction Marketing
Volume 1, Issue 2
The rise and fall of global players in construction - a UK perspective

Bernd A. Siehler*

*School of the Built Environment, University of Glamorgan, UK

Keywords
Globalisation, global player, strategic planning, UK contractors

ABSTRACT

This paper considers the trend towards globalisation over recent years. Construction companies have pursued globalisation through different strategies with different missions in mind. The dominant aim had been market share. There has been a switch in the last few years, triggered by the Asian crisis, from market share to profitability as the main objective.

The way in which British contractors have pursued global strategies is analysed and three case studies are drawn upon to demonstrate the current main objectives. One case concerns a company that is experiencing a fall in its position. Another has a growth company as its focus and the third examines a company that had been in decline but is now in ascendency again.

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International Journal of Construction Marketing
ISSN 1463-7189 (web)
ISSN 1463-770 (hardcopy)
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