Home

Editorial

Hedley Smyth
Full Text (HTML)

Modelling Buying Behaviour for Selling Prefabricated Building Products in EU Markets

P. Huovinen, S. Hyytiäinen, J. Kiiras and M. Wichmann
Keywords
Abstract (HTML)     Full Text (HTML)   Full Text (PDF)

The rise and fall of global players in construction - a UK perspective

Bernd A. Siehler
Keywords
Abstract (HTML)    Full Text (HTML)   Full Text (PDF)

The Strategic Responses of Construction Firms to the Asian Financial Crisis in 1997-1998

L.S. Pheng and L.N. Hua
Keywords Financial crisis, Asia, behaviour of firms, strategies, marketing
Abstract (HTML)    Full Text (HTML)   Full Text (PDF)

Partnering: Practical Problems and Conceptual Limits to Relationship Marketing

Hedley Smyth
Keywords Client Loyalty, Client Satisfaction, Partnering, Relationship Marketing, Repeat Business, Switching Cost
Abstract (HTML)    Full Text (HTML)    Full Text (PDF)

Book Review: Managing Business Relationships

D. Ford, L-E. Gadde, H. Hakanssn, A. Lundgren, I. Snehota, P. Turnbull, D. Wilson
Full Text (HTML)   Full Text (PDF)