During Year 1, in studio-based modules, you will develop a range of computer software skills alongside the conceptual and creative awareness required to produce effective design solutions to a range of set briefs. This will be complemented by the historical and contextual studies module, where you will gain insight into the history and development of graphic design as an industry over the last century.
Year 2 focuses on the application and extension of knowledge and skills acquired during Year 1. A range of centre-devised, ‘live’ and national competition briefs will enable you to generate creative conceptual solutions to a range of problems across various media (both print and screen). The contextual studies module introduces a range of ‘methodologies’ and critical perspectives for discussing graphic design in a wider cultural context in preparation for the Year 3 dissertation. Year 2 students are also given the opportunity to propose their own Year 3 programme of study by negotiation with teaching staff.
Year 3 is based on the production of self-initiated graphic design project work (Major Projects), a dissertation of around 6,000 words, or equivalent research report and accompanying practical outcomes, and self-promotional material such as a website, business cards and other marketing materials (Professional Practice). The culmination of the third year of study is the end-of-year exhibition (also an assessed module).
Contextual studies modules underpin the course by enabling you to appreciate the role that graphic design, advertising, marketing and branding play in the development and maintenance of contemporary consumer society. These modules will also develop your research, analysis and communication skills.
Studio practice modules focus on conceptual problem-solving whilst fostering creativity and innovative approaches to communicating effectively with a range of potential audiences and target markets. They also focus on developing the practical skills necessary to produce effective graphic design solutions to a professional standard.
As courses are reviewed regularly the module list you choose from may vary from that shown here.
- Visual Studies
- Design Studies
- Graphic Design
- Web Design
- Historical and Contextual Studies
Years 2 and 3
- Visual Practice
- Design Practice
- Motion Graphics
- Contextual Studies
- Major Projects
- Professional Practice
Regular field trips take place to various centres in the UK. There is also an opportunity to take place in a residential study visit to a European City and these have included cities such as Berlin and Krakow.