Marketing - 2012 entry
MSc
Accredited by the Chartered Institute of Marketing (CIM)
Overview
The Postgraduate Centre at our Business School
This programme provides essential preparation and enhanced opportunities for graduates from any discipline who are seeking to develop the knowledge and skills essential for a successful career in marketing. You gain real-world marketing experience throughout the programme and this is sharpened by undertaking a marketing research project for an organisation, providing you with the further commercial marketing experience that employers are looking for.
Additional workshops will help improve your career prospects through gaining knowledge from experts and by the development of key transferable skills that employers are looking for. Practical workshops ensure that you understand how the marketing concepts you study on this programme are applied in business. Our links with professional bodies will help you to develop your personal profile and continue with your own professional development.
Our MSc Marketing holds dual award accreditation from the Chartered Institute of Marketing. This gives you the opportunity to gain Professional Diploma in Marketing in addition to your master’s degree, by passing just two units as opposed to the usual four.
Students who take the Digital Marketing Communications Strategies elective module are eligible to sit the certificate exam from the Institute of Direct and Digital Marketing, an internationally recognised leading professional institute. This is the first level of professional qualifications in digital marketing. Current students are eligible for a discount on the registration fee.
For more information about postgraduate study at the Business School visit our web pages
Why Brookes?
Brookes is one of very few UK Business Schools designated as a centre of Excellence in Teaching and Learning and charged with sharing best practice in teaching and learning with other Business Schools in the UK. A number of leading professors and academic researchers and tutors have helped develop and teach the MSc in Marketing programme and this includes leading authors whose marketing texts are widely used in universities and colleges internationally, such as Professor Lyndon Simkin and Dr. Frances Brassington.
In detail
Course content
You can view the course structure here, in semester one you will study:
- Principles of Marketing
- Marketing Research
- Understanding Markets and Buyer Behaviour
- Principles of Financial Accounting and Statistics.
A research methods module will help to prepare you for the MSc Dissertation or Business Project.
In semester two you will study:
Marketing Management in Practice – this comprises a marketing research project conducted for a commercial or non-profit organisation and an Advanced Strategic Marketing Management online simulation.
You will also take one of the following elective modules:
- Global Marketing Strategy
- Digital Marketing Communication Strategies
- Product Innovation and Brand Strategy.
A Personal Development and Leadership module (running across semester 1 and 2) and Consultancy Skills workshops are provided to enhance your own personal skills development profile.
As our courses are reviewed regularly, course content and module choices may change from those listed in the course entry.
Teaching, learning and assessment
Much of the teaching on the course takes the form of interactive workshops, business projects and simulations but there are also lectures from staff and visiting speakers. Lectures, discussions, role-play exercises, learning packages and seminars are linked with selected case studies and assessments to strengthen your practical analysis and decision-making skills. You will have the opportunity to develop your skills in working as part of a team through structured syndicate work and group assignments and an online group based marketing simulation. This MSc in Marketing also enables you to put your knowledge of marketing approaches and theory into practice for an organisation in a supervised marketing project.
Teaching staff are primarily those academics from within the Business School with research and/or in-depth practical experience of business and management issues. Visiting speakers from business, industry, consultancies and research bodies provide further input.
Students who study for the MSc Marketing and take the Digital Marketing Communications Strategies elective module, and who participate in the revision workshops, are eligible to sit the certificate exam from the Institute of Direct and Digital Marketing which is an internationally recognised leading professional institute based in London. Current students will be eligible for a significant discount on the registration fee. This is the first level of professional qualifications in digital marketing and involvement with the IDM counts towards annual continuing professional development (CPD).
Quality
The reputation of the Business School is underpinned through course accreditations awarded by the Association of MBAs (AMBA) and EPAS, and through memberships of the Association of Business Schools and professional associations such as the Chartered Institute of Personnel and Development, and the European Foundation for Management Development. The Business School is, therefore, widely regarded as one of the best within its peer group.
Oxford Brookes Business School is designated by the UK Government as a ‘Centre of Excellence in Teaching and Learning’.
Our courses benefit from rigorous quality assurance procedures and regularly receive excellent feedback from external examiners, employers, students and professional bodies.
Many Business School graduates realise significant career progression and go on to achieve high status in the industry of their choice.
The Business School has an active programme of research based around six key research areas:
- accounting, governance and information management
- economics and strategy
- hospitality, leisure and tourism management
- human resource management and organisational behaviour
- marketing and operations management
- pedagogy.
The school maintains a rigorous and dynamic doctoral programme leading to the higher degrees of MPhil and PhD. Postgraduate students join a supportive, friendly and multicultural research environment.
Career prospects
This programme provides essential preparation and enhanced opportunities for a career in marketing within many different types of organisations, including manufacturing and retailing, service organisations, charities and government enterprises. Studying marketing at master’s level will prepare you for a range of careers including product and brand management, market analysis and research, customer relationship and services management, direct marketing, internet marketing, public relations, media and advertising.
Free language courses for students - the Open Module
Free language courses are available to all full-time undergraduate and postgraduate students who are studying any course on our Headington (including Marston Road), Harcourt Hill or Wheatley Campuses, and can be taken as a credit on some courses.
Key facts
Faculty
Faculty of Business
Department
Course length
Full-time: MSc: 12 months. The course is delivered over two semesters, with the summer dedicated to the completion of a dissertation.
Part-time: MSc: 2 years
Teaching location
Wheatley Campus
Start date
September 2012
UKPASS code
P030367
Apply / Entry reqs
Entry requirements
The course attracts students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline, as well as those seeking continuing professional development. Admission is normally open to those with a minimum of a good second class honours degree (or equivalent overseas degree from a recognised institution) or equivalent professional qualification, or other qualification. Applicants who possess a diploma rather than a good second class honours degree may be eligible for entry provided they have compensatory work experience and can demonstrate career development.
English language requirements
Proof of English language competence is required if your first language is not English; for example:
IELTS minimum level 6.5 overall with at least 6.0 in the reading and writing components
TOEFL score of 90 or above (internet-based), plus 4.5 in TWE.
Please also see the university's standard English language requirements.
English language requirements for visas
If you need a student visa to enter the UK you will need to meet the UK Border Agency's minimum language requirements as well as the university's requirements. Find out more about English language requirements.
Preparation courses for international and EU students
We offer a range of courses to help you meet the entry requirements for this course and also familiarise you with university life. You may also be able to apply for one student visa to cover both courses.
- Take our Pre-Master's course to help you to meet both the English language and academic entry requirements for your master's course
- Take our University English course to help you to meet the English language requirements of your master's course
How to apply
You apply for this course through UKPASS.
Conditions of acceptance
When you accept our offer you agree to the conditions of acceptance. You should therefore read those conditions before accepting the offer.
Credit transfer
Oxford Brookes operates the European Credit Transfer System (ECTS). All postgraduate single modules are equivalent to 10 ECTS credits, double modules to 20 ECTS credits, and treble modules to 30 ECTS credits. A full master's course will carry 90 ECTS credits. More about ECTS credits.
Fees / funding
TUITION FEES
UK/EU
Full-time: £9,260
Part-time: £4,720
International
Full-time: £12,170
Fees (part-time and full-time) are for the academic year starting in 2012 only, unless otherwise stated. Fees increase annually by approximately 4%.
Questions about fees?
Contact Student Finance on:
+44 (0)1865 483088
finance-fees@brookes.ac.uk
Scholarships and funding
The Department of Business and Management is pleased to offer scholarships in all disciplines for students wishing to undertake full-time taught postgraduate MSc courses. Some part-time courses may be eligible for scholarships for UK and EU applicants.
Scholarships will be awarded for academic excellence and each award will be paid towards the tuition fee for a taught master’s degree. These scholarships do not include a maintenance grant.
For further information, visit: http://business.brookes.ac.uk/postgraduate/scholarships
For general sources of financial support, see:
Oxford
Why Oxford is a great place to study Marketing
As a student in Oxford you'll be at the heart of the UK's most successful economic region and in a centre for leading industries which provides you with a host of learning opportunities. As a business student you'll have easy access to London and the 'M4 Corridor' - a hub for technology and financial services - as well as the numerous businesses and hi-tech firms located in the Oxford area.
Because Oxford is one of the world's great academic cities, it is a key centre of debate, with conferences, seminars and forums taking place across education, science, the arts and many other subjects.
In addition to our own excellent libraries and resource centres, our postgraduate students have access to the world-renowned Bodleian Library, the Bodleian Law Library and the Radcliffe Science Library
Support
Support for students studying Marketing
We take great pride in the pastoral, academic and career development support provided to our postgraduate students. Our postgraduate support coordinator will ensure that whatever problem you may have is addressed rapidly and effectively for you. Our dedicated careers centre will provide advice and workshops to help develop those key skills needed to develop you career and get the right job. The programme director and all academic staff provide open office hours when students can walk in without an appointment to discuss academic or pastoral concerns. A dedicated and caring team of postgraduate programme administrators ensure the efficient and effective support of students in a friendly and approachable manner.
How Brookes supports postgraduate students
Supporting your learning
From academic advisers and support co-ordinators to specialist subject librarians and other learning support staff, we want to ensure that you get the best out of your studies.
Personal support services
We want your time at Brookes to be as enjoyable and successful as possible. That's why we provide all the facilities you need to be relaxed, happy and healthy throughout your studies.
Research
Departmental research highlights
The Business School has enjoyed significant growth in the past 18 months, recruiting staff from established research centres in various well-known business schools as we build an enviable research capability within Marketing. We will have the strongest submission to the next research assessment exercise and soon most staff will have PhDs and strong portfolios of research outputs. We now have four internationally regarded Professors of Marketing, who between them are members of various research councils and the Academy of Marketing’s Research Committee. Staff associate-edit various journals, including the Journal of Marketing Management and the European Journal of Marketing, two of the leading European journals. Our staff review for every leading international marketing journal, funding body and conference. We are linked strongly to most of the principal professional bodies, acting as their advisers, mentors, referees and reviewers for their academic development and research strategies.
Research excellence
Already many staff meet the REF submission criteria and by the time of the actual REF audit in 2013, around half of our Marketing faculty will be REFable at 3* or 4*, which is a very strong position and puts Brookes on a par with the strongest marketing faculties in the UK.
Research areas and clusters
We are particularly interested in consumer behaviour, customer engagement and retention strategies, branding (including political branding and brand mapping), target market strategy and digital marketing. The school’s staff routinely publish in these areas, chair conference tracks and manage special interest groups for the Academy of Marketing and other influential bodies. A strong theme is the bridging of theory and practice: we strive to both develop new concepts but ensure relevance and applicability to marketing professionals’ needs. We ensure a strong synergy between our teaching and research activities, so that the latest research outputs inform our students' understanding of the subject.
