Business and Marketing Management - 2013 entry

In the second and final years, in addition to studying the compulsory modules which cover the core elements of marketing management, business strategy and finance, you have the choice of a number of elective modules covering a wide range of marketing and business areas and issues. Within this, you have the option to include a 'specialism' – a suite of related modules, focusing on a particular area of marketing.

Marketing Communications specialism

Within the marketing communications specialism you learn how to plan, implement and evaluate promotional tools, including advertising and PR. The Marketing Communications specialism includes the following modules:

• Essentials of Marketing Communications
• Strategic Marketing Communications
• Campaign Management and Development

This specialism will help to prepare you for a career in marketing communications, whether working in a marketing services agency or client-side.

The teaching team has close links with leading advertising and PR agencies which provide speakers and live projects.

This specialism is also designed to equip students to sit the examination for the Institute of Direct Marketing Certificate in Direct and Interactive Marketing.

Retail specialism

Within this specialism, you learn to create and deliver a successful service experience within an international retail context, from producer to end consumer. The following modules are included:

• Creating and Delivering the Retail Brand
• Buying, Merchandising and Store Design
• International Retail Strategy

This specialism will help to prepare you for a career in the retail sector or within those organisations supplying goods and services to it. The teaching team has close links with retailers which provide speakers and live projects.

Overall, the course's philosophy of enquiry-based learning means that you will gain theoretical knowledge, and the skills and opportunities to apply it creatively in solving complex real-world problems. Academic staff with relevant research and business experience, supported by visiting practitioners, place a strong emphasis on preparing you for the world of work after graduation. We equip you with key skills, such as critical analysis, communication, team working and problem solving.

As we review our courses regularly, the list of modules you choose from may vary from the ones shown here.

You can spend your third year in a full-time paid work placement, an exciting opportunity for you to experience a high degree of responsibility and consolidate your academic learning in the workplace, thus enhancing your employment prospects.

Many prestigious international organisations regularly come to us with opportunities, and our students have enjoyed inspiring and intellectually-challenging positions at organisations including IBM, VW, American Express, the BBC, Waitrose and HMV.

You gain invaluable, real-world business experience and have the chance to demonstrate your competences and develop new skills. The department will support you throughout, and you will be assessed on both your own self-development and the value you add to the organisation.

You gain an advantage over other graduates and build contacts for the future – indeed, many of our students are offered graduate positions by their placement employer at the end of their degree.

The Business School undertakes research across a wide range of management issues in the private, public and non-profit sectors. We adopt a flexible, practice-based approach derived from the experience and expertise of our staff.

As well as publishing research in numerous journals and textbooks, our researchers have also undertaken consultancy and research to produce reports designed to provide information and competitive advantage to commercial clients.

Free language courses are available to all full-time undergraduate and postgraduate students who are studying any course on our Headington (including Marston Road), Harcourt Hill or Wheatley Campuses, and can be taken as a credit on some courses.

GCSE: Mathematics (grade B preferred) and English (grade C or above)

 Please also see the university's general entry requirements.

Please also see the university's general entry requirements.

Please see the university's standard English language requirements.

English language requirements for visas

If you need a student visa to enter the UK you will need to meet the UK Border Agency's minimum language requirements as well as the university's requirements. Find out more about English language requirements.

Full-time students should apply for this course through UCAS.

Part-time students should apply directly to the university.

When you accept our offer you agree to the conditions of acceptance. You should therefore read those conditions before accepting the offer.

Oxford Brookes operates the European Credit Transfer System (ECTS). All undergraduate single modules are equivalent to 7.5 ECTS credits and double modules to 15 ECTS credits. More about ECTS credits.

The Simon Williams Undergraduate Centre is an innovative social learning space based on Wheatley Campus for the use of Business School undergraduates. It provides a welcoming, vibrant atmosphere in which students can socialise, study, work collaboratively, and grab a drink and something to eat.

Completed in 2007, the building is 'a breath of fresh air' - a bright, open space, filled with the most up-to-date technology, and featuring a cafe which serves high quality food and refreshments. It includes workstations and areas for collaborative working, plus facilities for practising, recording and reviewing group presentations. In addition, there is a Business School teaching room on the first floor, which is equipped with state-of-the-art presentation technology, as well as the Student Support Zone and the Placements Office.

The aim of the centre is to provide a space in which both students and staff can interact, collaborate and share ideas.

Supporting your learning

From academic advisers and support co-ordinators to specialist subject librarians and other learning support staff, we want to ensure that you get the best out of your studies.

Personal support services

We want your time at Brookes to be as enjoyable and successful as possible. That's why we provide all the facilities you need to be relaxed, happy and healthy throughout your studies.

Accommodation

At Brookes we understand that when you live away from home it's important to be somewhere that you feel comfortable and safe.