Changing the business of film and TV distribution: what's coming over the next ten years?
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Who this event is for
The COVID pandemic has caused irreversible changes to the film and TV landscape, but in many ways it simply acted as a catalyst: change was inevitable, it just might not have come around so quickly. Now, the consumer has never had more choice in terms of the sheer range film and TV shows available - there is more to watch than anyone can possibly get through in their lifetime. The choices of exactly WHAT to watch and WHERE to watch it are going to shape the next ten years: cinemas will be competing not just with each other but with terrestrial TV, ad-funded streaming video, subscription-funded streaming video, user-generated content, social media, video games, etc. In this masterclass Ben Johnson will show how film and TV distribution has got to where it has today, and will use that knowledge to offer some insights into what the next decade may hold.
Ben is CEO of Gruvi, an online marketing agency that specialises in promoting theatrical and digital film releases around the globe. He presents the twice weekly film business news show “That’s Entertainment” (available via LinkedIn and YouTube) and is a regular contributor to leading industry conferences, panels and webinars. Gruvi provides data driven research and the latest tools and techniques to establish exactly who has a proven interest in each title they promote: the size of the audience, their demographic, what topics and themes they are discussing around the release, and the social media platforms and websites they engage with. Perfectly targeted programmatic ads reach those people across those channels, and allow Gruvi to predict just how likely that audience is to engage with the ad campaign, and ultimately make the choice to purchase.
This talk is part of a series of virtual masterclasses by film and media practitioners, seeking to enable scholars and professionals in the field to share their experience and grow new partnerships. The series forms part of a strand within the newly established Creative Industries Research and Innovation Network (CIRIN) at Oxford Brookes University, which responds to the need for increased attention to the role of the creative industries in social, political and economic terms.
Each instalment of the series will seek to highlight current work undertaken in the field and suggest opportunities for growth and collaboration, while necessarily acknowledging the impact of the COVID-19 crisis from across multiple perspectives within the sector. Special attention will be reserved for the role played by new media platforms of content production, distribution and consumption in the context of a seemingly endless digital expansion, struggling cinema exhibition and shortening theatrical release windows.
The format of the series will allow for dialogue with the attendees, answering questions and networking.
For more information, please visit: https://sites.google.com/brookes.ac.uk/film-industries-masterclass.