Digital Marketing Basics Masterclass
This event has now finished. Please see our events website for details of upcoming events at Brookes.
Who this event is for
MBA Executive Suite, Clerici Building, Headington Campus
According to the McKinsey Report, Brand success in an era of Digital Darwinism “Companies with greater digital capabilities were able to convert sales at a rate 2.5 times greater than companies at the lower level did.” Digital campaigns can offer marketers more creative, flexible and responsive opportunities to vary their product or service offering to customers.
This Masterclass will discuss how digital technologies have accelerated changes in the marketing environment, presenting both challenges and opportunities.
You will learn how to combine digital and traditional marketing to optimum effect, plan and implement effective digital campaigns and understand what social media can achieve.