Disrupt or be Disrupted!

This event has now finished. Please see our events website for details of upcoming events at Brookes.

Disrupt or be Disrupted!

Who this event is for

  • Everyone
  • Public
  • Ticket only


JHB.406 & JHB.407, John Henry Brookes Building, Headington Campus, Gipsy Lane site


Delegates will learn about the latest strategic thinking tools which help to them to see themselves, their competition, and the competitive landscape in a new light. Academic theories, such as Disruptive Innovation, Open Innovation, Design Driven Model, and Dynamic Capabilities will be integrated with case studies based on real business situations. There will be plenty of opportunity to discuss and test the material presented and reflect on how the ideas can be applied to the real life issues delegates face at work.

Outline Agenda
The Masterclass will take part in three main sessions – each including teaching, group and plenary work.

Session 1: Drivers of Disruption: Globalisation, Digitisation, and Uncertainty
- Globalisation 3.0: How the current era is different.
- How digitisation is causing havoc to traditional business models.
- Scenario Thinking: How to cope with pervasive uncertainty.

Session 2: Turning the tables: From a Disruptee to a Disruptor
- Understanding the dynamics of Disruptive Innovation.
- Business Model Innovation.
- Open Innovation and Industry-Academia collaborations.

Session 3: The Holy Grail: Gaining Competitive Advantage
- Positioning yourself in the market.
- Resource audit:  Unique and threshold resources and capabilities.
- Developing Dynamic Capabilities through Real Options.

Learning Outcomes
By the end of the course, participants will be able to…….
- Appreciate the key disruptors that affect business.
- Understand how the choice now is between ‘being a disruptor’ or ‘being disrupted’.
- Develop strategies for sustainable competitive advantage.
- Understand the link between innovation and performance.
- Appreciate the key determinants of success in a global and digital economy.

About the Tutors
Dr Surja Datta, Senior Lecturer, Oxford Brookes University and Module Leader - Global Strategy and Innovation - a core module of the Brookes Global MBA Programme (7th on QS Global Rankings).
Surja has published extensively including books, book chapters, and journal articles. His research interests include business history, innovation, and creativity. His current research is focused on understanding and explaining the 'creative milieu' phenomenon, extraordinarily creative places that have come into being, across time and space, albeit for limited duration. Surja’s forthcoming book (co-authored with co tutor Sandeep) ‘Unlocking Strategic Innovation: Delivering Competitive Advantage in Global Digital Environments’, concerns itself with one main question: how firms attain achieve competitive advantage in a fast-changing business landscape. Surja is a prolific public speaker, his talks covering a range of topics, from management to philosophy.

Mr Sandeep Roychowdhury, Management Consultant, Business Growth Specialist and Guest Lecturer at Oxford Brookes University Business School.
A computer science engineer and MBA, Sandeep spent over 25 years consulting globally across diverse functional areas, and sectors such as banking and finance. This enabled him to see businesses with a 360-degree view –
embracing income growth, costs, systems, operations and people. As an intrapreneur and big picture person, he continually questions the status quo in companies and helps his clients find ways to increase customer value.
When far-reaching technical innovation started to affect traditional business models in the digital economy, he realised the need for SME’s to understand the impact of these changes. In 2017, he left the corporate environment to use his business innovation skills to help SMEs adapt to the new digital borderless marketplace. Sandeep combines technical expertise with innovation and business coaching techniques to help ambitious businesses, owners and entrepreneurs create, grow, build better businesses and find more time.

The two tutors are currently working on their book 'Unlocking Strategic Innovation: Delivering Competitive Advantage in Global Digital Environments' to be published by Routledge later in the year. The 'Disrupt or be Disrupted' Masterclass incorporates several key insights from the book.

“What we need to do is always lean into the future; when the world changes around you and when it changes against you – what used to be a tail wind is now a head wind – you have to lean into that and figure out what to do because complaining isn’t a strategy.”
Jeff Bezos, Amazon