5th Brand Strategy Round Table: Defining Branded Content for the Digital Age

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5th Brand Strategy Round Table: Defining Branded Content for the Digital Age

Who this event is for

  • Everyone


The Terrace Restaurant, John Henry Brookes, Headington Campus, Gipsy Lane site


How can you cut through the content jungle and understand what branded content is and how to optimise it within your overall marketing communications? How can you apply this enhanced knowledge and add value to your brand? It’s a hot, but little understood topic. We have researched it from your viewpoint, and come up with some fascinating insights that we would like to share and discuss with you.

The Brand Strategy Research Group at Oxford Brookes University is delighted to invite you to participate in our 5th Brand Strategy Round Table. This time it is a special collaborative event. Together with the Branded Content Marketing Association (BCMA) and the market research organisation Ipsos MORI we will present the latest findings of our ground-breaking collaborative research project on the marketing industry’s views on branded content.

We will illustrate some of the insights which make branded content so unique and powerful in the market place. These insights as well as our open discussion should help you to develop better branded content and content marketing strategies for your own organisation. As additional benefits, you will have the opportunity to network with peers, industry experts and academia and also register for a complimentary copy of our new branded content research report.


ANDREW CANTER BCMA: Andrew is amongst the leading practitioners in branded content and has over twenty five years experience working in marketing communications. Andrew is Global CEO of the BCMA (Branded Content Marketing Association) which is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. He has been instrumental in developing the content monitor evaluation system which has been widely used by the industry.

ROSS WILLIAMS Ipsos MORI: Ross is a Research Director at Ipsos MORI. Since joining as a graduate in 2005, Ross has gained considerable experience in all aspects of market research, and has found a particular focus in the successful launch and delivery and bespoke online panels. Always keen to discuss Ipsos’ exploits externally, Ross has forged a partnership with the BCMA across several projects set up for the betterment of our understanding of branded content. This extends to the definition of the term as well as the potential it has in the marketplace.

BJOERN ASMUSSEN: Bjoern is a Senior Lecturer in Marketing at Oxford Brookes University Business School and co-leader of the Brand Strategy Research Group. He has a background in brand consultancy and worked with organisations such as Procter & Gamble, Disney and Red Bull. He is responsible for branded content research at Oxford Brookes University and will lead the round table discussion about what makes branded content so unique and powerful in marketing communications practice.