Symposium in Applying Psychology and Neuroscience to Business

This event has now finished. Please see our events website for details of upcoming events at Brookes.

Headington JHBB exterior slideshow

Who this event is for

  • Everyone


JHB Lecture Theatre, John Henry Brookes, Headington Campus, Gipsy Lane site


There has been an increasing trend in applying insights provided by psychology and neuroscience to business in fields such as neuromarketing, consumer neuroscience and psychology, sensory marketing, crossmodal research etc.

Thus, jointly organized by Oxford Brookes University, Psychology and Neuroscience Application Society of Oxford University and the International Research Institute for Applied neuroscience, this symposium is a confluence of inter-disciplinary, inter-university and academic-industrial collaborations, featuring 6 talks from renowned academics and industry professionals, a panel discussion and a networking event.

The event is free and open to all enthusiasts. Tickets are available on a first come, first served basis only as there are limited seats.

Full Schedule:

9:30-10:00: Welcome Reception

10:00-10:45: Prof Janine Dermody, Professor in Marketing and Consumer Psychology, Oxford Brookes University. Advancing Sustainable Consumption: Some Research Thoughts on a Perennial Behavioural Change Problem.

10:45-11:30: Dr.Sanjay Kumar, Senior lecturer in cognitive neuroscience, Oxford Brookes University. The Brain’s responses to food cues.

11:30-12:15: Dr.Bradley Vines, Director Neuroscience Europe, AC Nielsen. Using Neuroscience to Improve Communication with Consumers

12:15-1:15: Lunch Break

1:15-2:00: Dr.Ashish Umre Artificial Intelligence Scientist, Tesco PLC. Bringing Neuroscience to the World of Product Design and Performance

2:00-2:45 Prof.Rhonda Hedi, Associate Professor - Marketing, SBS, University of Oxford. Consumer Responses to Sensory Overload: A Crossmodal Compensation Framework.

2:45-3:30 Alejandro Salgado Montejo,Researcher, Crossmodal Lab,University of Oxford. Psychological research meets industry: Challenges and opportunities

3:30-4:15 Panel Discussion and Q&A

4:15-5:00 Networking event