Reaching Local Audiences by Launching Films during Lockdown and Fighting Piracy

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Film Industries Masterclass(3)

Who this event is for

  • Everyone




In 2020 worldwide lockdowns wreaked havoc on traditional film distribution practices across big and small territories alike. Craving even more content, an increasing number of viewers turned to easily accessible illegal alternatives. The new working conditions forced the producers to continue apace while thinking carefully about new options for releasing their films through innovative ways. That is why, in response to the global crisis and the limited local alternatives, the Bulgarian film production house Concept Studio launched their own SVoD digital platform, FILMIRA, which presents diverse content from Bulgaria and around the world. In this masterclass Head of Content and International Sales, Nina Pehlivanova, talks about reaching local audiences during this critical period in the European film industry, fighting the increasing piracy and adjusting to the ever-changing requirements of the new digitally-driven ecosystem.

This talk is part of a series of virtual masterclasses by film and media practitioners, seeking to enable scholars and professionals in the field to share their experience and grow new partnerships. The series forms part of a strand within the newly established Creative Industries Research and Innovation Network (CIRIN) at Oxford Brookes University, which responds to the need for increased attention to the role of the creative industries in social, political and economic terms.

Each instalment of the series will seek to highlight current work undertaken in the field and suggest opportunities for growth and collaboration, while necessarily acknowledging the impact of the COVID-19 crisis from across multiple perspectives within the sector. Special attention will be reserved for the role played by new media platforms of content production, distribution and consumption in the context of a seemingly endless digital expansion, struggling cinema exhibition and shortening theatrical release windows.

The format of the series will allow for dialogue with the attendees, answering questions and networking.

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