Routes to Market – Reimagined

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Who this event is for

  • Everyone




In this session, Marie-Claire Benson will reflect on the changing film release strategies in 2021. Marie-Claire heads up the Motion Picture Group at Lionsgate UK, a consistent box office market share leader and a premium TV and streaming services provider. Benson will discuss the changing ways in which films are brought to audiences, replacing a previously linear model of Theatrical – Home Entertainment – Streamer – Free TV, the reasons behind these shifts and the predicted permanency of the new norms in the film industry.

This talk is part of a series of virtual masterclasses by film and media practitioners, seeking to enable scholars and professionals in the field to share their experience and grow new partnerships. The series forms part of a strand within the newly established Creative Industries Research and Innovation Network (CIRIN) at Oxford Brookes University, which responds to the need for increased attention to the role of the creative industries in social, political and economic terms.

Each instalment of the series will seek to highlight current work undertaken in the field and suggest opportunities for growth and collaboration, while necessarily acknowledging the impact of the COVID-19 crisis from across multiple perspectives within the sector. Special attention will be reserved for the role played by new media platforms of content production, distribution and consumption in the context of a seemingly endless digital expansion, struggling cinema exhibition and shortening theatrical release windows.

The format of the series will allow for dialogue with the attendees, answering questions and networking.

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