The Digital Transition: The Present and Future of Promotion and Online Markets

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Sarah Calderon

Who this event is for

  • Everyone




Sarah Calderón, main strategist, founder and director of the The Film Agency, shares their unique perspective of the digital transition which the global film industry is currently facing. Sarah has a background in advertising and multicultural communication and almost twenty years of experience in the audio-visual sector, where she has held different positions, including in production, sales and distribution in Bogotá, Paris and Madrid. At the Film Agency she now provides marketing solutions for producers, sales agents, distributors and exhibitors across the world. Sarah's presentation reflects on the specific experiences and most current case studies of working with online markets, new release patterns and promotional activities, shaping the present and the near future.

This talk is part of a series of virtual masterclasses by film and media practitioners, seeking to enable scholars and professionals in the field to share their experience and grow new partnerships. The series forms part of a strand within the newly established Creative Industries Research and Innovation Network (CIRIN) at Oxford Brookes University, which responds to the need for increased attention to the role of the creative industries in social, political and economic terms.

Each instalment of the series will seek to highlight current work undertaken in the field and suggest opportunities for growth and collaboration, while necessarily acknowledging the impact of the COVID-19 crisis from across multiple perspectives within the sector. Special attention will be reserved for the role played by new media platforms of content production, distribution and consumption in the context of a seemingly endless digital expansion, struggling cinema exhibition and shortening theatrical release windows.

The format of the series will allow for dialogue with the attendees, answering questions and networking.

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