The role of local content in the recovery process of the cinema industry

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Film Industries Masterclass(2)

Who this event is for

  • Everyone




'Cinema industry is dying because of the pandemic'. It’s a statement you might have heard in the news or read in newspapers since last year. However, have you also heard that during the same pandemic a local Japanese film called ‘Demon Slayer’ became Japan's biggest film ever? Did you know that the Chinese film ‘Detective Chinatown 3’ became the title with the biggest box office opening ever in a single market, even bigger than ‘Avengers: Endgame’ in North America? Or when we look at the European territories, have you heard that 'Another Round', the Oscar-winning title with Mads Mikkelsen, has been a success story for Danish cinemas? In this masterclass, Anna Paprocka - Group Content Manager at ODEON Cinemas Group - will look at the role of the domestic slate in the recovery process. The spotlight will be put on success stories from territories like Japan, China, Spain, Norway, Denmark, and Poland.

This talk is part of a series of virtual masterclasses by film and media practitioners, seeking to enable scholars and professionals in the field to share their experience and grow new partnerships. The series forms part of a strand within the newly established Creative Industries Research and Innovation Network (CIRIN) at Oxford Brookes University, which responds to the need for increased attention to the role of the creative industries in social, political and economic terms.

Each instalment of the series will seek to highlight current work undertaken in the field and suggest opportunities for growth and collaboration, while necessarily acknowledging the impact of the COVID-19 crisis from across multiple perspectives within the sector. Special attention will be reserved for the role played by new media platforms of content production, distribution and consumption in the context of a seemingly endless digital expansion, struggling cinema exhibition and shortening theatrical release windows.

The format of the series will allow for dialogue with the attendees, answering questions and networking.

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