Brookes helps create legal firm of the future

Monday, 04 July 2016

Business School

Local solicitors Brethertons has seen their ambition to become the ‘legal firm of the future’ become reality thanks to a successful collaboration with the Oxford Brookes University Business School.

In doing this, Oxford Brookes formed a Knowledge Transfer Partnership (KTP) with Brethertons Solicitors, a legal firm with its head office in Banbury, Oxfordshire. One of the firm’s key objectives was to grow net profit to 30 per cent within two years from the start of the KTP.

Like any firm that aims high, Brethertons knew that bringing in outside expertise was the only way to ensure those aspirations were met. So between January 2014 and 2016, Dr Paul Jackson and Dr Diana Limburg from the Business School, supported by a KTP associate, Dr Yu-Chun Pan, worked closely with the firm.

Through the KTP we helped develop a set of ideas that went to the heart of the company strategy and had impact on every aspect of their business. It is now a modern, forward-thinking, award-winning firm.

Dr Paul Jackson, Senior Lecturer, Department of Accounting, Finance and Economics

KTPs are a tried-and-tested government programme which brings a talented graduate, supported by a university specialist, into a company to lead a transformational project, bringing significant benefits.

Dr Paul Jackson, Senior Lecturer in the Department of Accounting, Finance and Economics at Oxford Brookes University said: “Brethertons was already a well-established and successful firm at the start of the partnership. They had a wealth of knowledge, a loyal customer base and a vision for change, but lacked key capabilities to realise their ambitions.

"Through the KTP we helped develop a set of ideas that went to the heart of the company strategy and had impact on every aspect of their business. It is now a modern, forward-thinking, award-winning firm.”

In fact, turnover has since increased from £10m to £12m, with the number of employees rising from 186 to over 250. The company is now a UK Top 200 law firm, as ranked by Legal 500 and is currently on course to achieve its 30 per cent net profit growth.

Alison McCormack, a Director of Legal Services at Brethertons, said “The KTP has been a turning point in the firm’s history. It has realigned our strategy and helped embed a new culture. Within in a year, we’d seen a seven per cent increase in customer satisfaction and in some areas a 25 per cent management time-saving. Two years on, customer satisfaction has risen by 17 per cent and the improved customer retention and cross-selling activity has increased by 91 per cent in certain teams. These results demonstrate the long-term sustainability of the strategy developed with the KTP.”   

Oxford Brookes has led a number of excellent KTPs and in, the last five years, over half have been awarded the top grade –‘outstanding’ – in independent reviews. In 2014 a KTP with Yasa Motors won the best KTP in the UK from Innovate UK. 

For more information about a KTP with Oxford Brookes visit the website.

Visit  www.brethertons.co.uk for more information about Brethertons LLP.