Students aim to promote the value of Cowley Road Carnival

Friday, 06 May 2016

Cowley Road Carnival 2015

Oxford Brookes University students will display ideas which aim to improve and promote the Cowley Road Carnival in an exhibition today (6 May).

As part of their course module, students studying in the University’s School of the Built Environment have come up with strategies to promote the benefits of the Cowley Road Carnival and improve public awareness to both the local community and people across Oxford. 

The East Oxford community is so important to Oxford Brookes. The Carnival has established itself as an important cultural event for the city, celebrating what our vibrant community has to offer and it is one that we are proud to support.

Dr Anne Gwinnett, Director of Corporate Affairs, Oxford Brookes University

Associate Lecturer in the School of the Built Environment, Dr Emma Wragg said: “The ideas have emerged from a research project which included a street survey across Oxford to find out what people knew and valued about Cowley Road Carnival. 

“This then inspired a range of different ideas including greater use of social media to promote the event, interactive maps and apps to make sure people don’t miss out on the diverse range of music, food and dance events at the Carnival and a range of tools to help Carnival-goers get the most out of the wide variety of family events on the day.”

Oxford Brookes University has been a committed supporter and sponsor of Cowley Road Works (the charity behind the organisation of the Cowley Road Carnival) for many years and will be sponsoring the Carnival for 2016. 

Director of Corporate Affairs Dr Anne Gwinnett said: “I am pleased to announce that Oxford Brookes will once again be sponsoring Cowley Road Carnival.

“The East Oxford community is so important to Oxford Brookes. The Carnival has established itself as an important cultural event for the city, celebrating what our vibrant community has to offer and it is one that we are proud to support.”

Johannah Aynsley, the new Executive Director at Cowley Road Works, is supportive of the special relationship the charity has with the University: “The real value here is that the engagement with the students and University transcends Carnival and extends throughout the year. The Carnival is our major event but the charity delivers a variety of project and outreach work during the year and Oxford Brookes University are a part of that. 

“The ideas and concepts presented today have already been discussed as options for potential seed funding so that complementary courses can take the ideas forward and hopefully we can see the end results actually affecting change in the real life delivery and production of this 45,000 strong event.

“The students are a big part of the East Oxford community and it’s important that they feel they can contribute to Carnival in a meaningful and lasting way. Cowley Road Carnival is for the whole of Oxfordshire and the City is proud to have Cowley Road host its annual Carnival event. Sponsors such as Oxford Brookes contribute to us raising the approx £150k it costs to produce Carnival each year.

“This year we are asking everyone to 'pay a pound' to keep carnival around; with so many live music and performance stages, spoken word acts, family fun activities, food, drinks and more.  I'm sure no-one will mind handing over a pound to keep carnival around. We also have a few surprises up our sleeve which we will share closer to the event. Please join us on Cowley Road, Sunday 10 of July from around 12noon until 5.00pm and check out our website if you want to be involved in any way, volunteer, sponsor, performer or other."

Last year, Oxford Brookes was the lead sponsor for the Carnival to coincide with the institution’s 150th anniversary celebrations. The University set the theme, ‘Creating Our Future’, for the procession to reflect Oxford Brookes’ dedication to equipping students not only for their own future careers but for their wider contribution to society. The 2015 Carnival was the most successful year ever with 45,000 people turning out to celebrate.

The exhibition will take place in the John Henry Brookes Building at Oxford Brookes’ Headington Campus on Friday 6 May between 10.00am and 12noon.

More information about the Carnival and how to get involved can be found on the Cowley Road Carnival website