WhoGetsMyVoteUK: An online tool can help you decide how to vote in a general election

Monday, 25 November 2019


With a general election only weeks away, a newly updated online voting advice tool called WhoGetsMyVoteUK will soon be available.

Developed by researchers at Oxford Brookes University, the University of Bath, the University of Surrey, Oxford Internet Institute and Zurich University, the simple to use interactive website helps users identify which party best fits their political views.

Users will be able to read through a series of policy statements and state how much they agree with them. An updated version featuring questions tailored to the 2019 General Election will be available from Monday 25 November 2019.

Results are represented in a graphical display showing which political party best matches users’ views. It also breaks down these matches into different themes, meaning it is possible for users to see how much they agree with the parties on issues like “Brexit/Europe”, “Taxes/Spending” or the “Environment”. 

The most recent version of WhoGetsMyVoteUK, used in the European elections, was accessed by over 50,000 users. WhoGetsMyVoteUK can be accessed from a computer or mobile device at  www.whogetsmyvoteuk.com. It does not collect any personal identifying information and all data collected is anonymous.

Lead researcher Dr Jon Wheatley, Senior Lecturer in Politics at Oxford Brookes University commented:

"At a time when voters are being increasingly targeted by political parties during elections, WhoGetsMyVoteUK turns the tables by empowering the voter. The tool can provide some clarity by starting with the individual and their values and this can then translate to more informed voting decisions."

As it generates “big data” from users’ views on critical election issues, as well as their age, current voting intention and past voting record, WhoGetsMyVoteUK can provide an important tool in exploring how successful the main parties are in getting their message across to different groups of voters as an election campaign progresses.