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A successful KTP provides a rich source of innovation stories, data and testimonial to help showcase your success and raise the profile of the company or the professional standing of the academic.
As a business, KTP projects can provide a wealth of intriguing news stories, video clips and other content to add to the company’s marketing assets and engage the customer.
As an academic, groundbreaking research offers the opportunity not just to write academic papers but to collect real-world case study information for teaching purposes, as well as submissions for the Research Excellence Framework (REF) and the much-anticipated Knowledge Exchange
Framework (KEF), and University website. All of this helps raise the standing of the project within the relevant research community and maybe contribute to potential joint public speaking opportunities.
Plan to capture information for marketing use, at each key step of the journey. Think in terms of quantitative data and qualitative, visual and written assets. For example:
Take the first steps to explore a KTP opportunity with Oxford Brookes. We’ll work with you to develop a successful KTP application, recruit your KTP graduate, and partner with you to boost your business.
+44 (0)1865 484207 firstname.lastname@example.org