• A standardised and consistent measurement

    A style neutral measure

    ViewCue allows built environment professionals to discuss proposals using this measure of visual texture, a style-neutral approach, which helps mediate in challenging debates around developments.

    Dr Jon Cooper, Founder and Director, ViewCue Consulting
  • ViewCue uses a new and unique measurement to calculate the complexity, variety and intensity of a visual texture - we call it the Cvi. 

  • Quality and calibration

    The Cvi index has a proven link with judgments of visual attractiveness, beauty, preference, interest and expectations of monetary value.

    It can be used to establish visual preferences for users, buyers and community groups and predict the perceived monetary value of a potential new build or renovation project.

    This new knowledge assists you to produce places that maximise attractiveness and return on investments.

    To calculate the Cvi we use advanced mathematical techniques. These techniques help ViewCue collapse the combined visual impact of the elements that make up streetscape into a new composite metric of visual texture.

    space icon


    building icon


    tree icon


    materials icon


    street furniture

    street furniture

  • See how ViewCue works

  • Work with us

    Next steps

    • Talk to Dr Jon Cooper
    • Attend a demonstration
    • Run a pilot project with ViewCue

    Dr Jon Cooper on +44 (0) 7477 969217 or jcooper@brookes.ac.uk

    School of the Built Environment
    Department of Planning
    Faculty of Technology, Design and Environment
    Oxford Brookes University
    Headington Campus
    Gipsy Lane
    Oxford OX3 0BP

    If you have a logon access the toolkit here VIEWCUE TOOLKIT