There is a high correlation between the Cvi data we generate and people’s perceptions of the sale price that they would expect to pay to live on a particular street. What’s more it’s also an indication of their willingness to pay a premium to live on that street Dr Jon Cooper, Founder and Director, ViewCue Consulting
There is a high correlation between the Cvi data we generate and people’s perceptions of the sale price that they would expect to pay to live on a particular street. What’s more it’s also an indication of their willingness to pay a premium to live on that street
ViewCue is licensed and available for professional use within the development industry.
The ViewCue app quickly
calculates and maps the Cvi for a location(s) or project. This gives you an
objective and consistent indication of visual texture and character.
The heat map shows
changes in visual texture across a small village. It shows how the experience of
a place changes as you move through it and it helps you decide where and how to
make enhancements. This can act as a tool for dialogue with the local community.
'Before and after' analysis allows you to see and assess the impacts of proposed changes.
Cvi data helps you objectively compare and refine the visual attractiveness of schemes and designs before permissions are sought and granted.
ViewCue provides evidence to support your design ideas and opinions.
The Cvi can also give an indication of the perceived value of a place - and places that are attractive and valued by the community command higher prices per unit.
The image shows the demographics of participants surveyed in Taipei to identify local perceptions of attractiveness and establish the relationship with Cvi in that place.
The visual preferences of user, community and purchaser groups can be identified.
Preferences are calibrated with Cvi data to map visual attractiveness and value expectations.
Individual preferences can be used to identify preferred locations.
We believe the new information ViewCue provides is valuable to anyone with an interest in the development industry.
Estate agents and surveyors PDF
Urban designers, landscape architects and engineers PDF
Planners and conservation officers PDF
Dr Jon Cooper on +44 (0) 7477 969217 or email@example.com
School of the Built Environment Department of Planning Faculty of Technology, Design and Environment Oxford Brookes University Headington Campus Gipsy Lane Oxford OX3 0BP
If you have a logon access the toolkit here VIEWCUE TOOLKIT