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The Department of Marketing emphasises an all-round academic experience for its students; this aims to enhance life-long learning and employability skills, in addition to providing the knowledge base for a career in marketing and wider business roles. To achieve this we focus on maintaining strong links with industry.
Our graduates are highly sought after and many major employers, including Aldi, Game, Tesco and Nielsen come to the department and talk to our students about career opportunities in their businesses.
Our teaching programme is designed to ensure that our students learn about current business and marketing issues as well as gain a sound grounding in theory. All teaching staff are active researchers and/or have recent professional or consultancy experience and we maintain close links with professional bodies, such as the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM).
Our relationships with businesses provide many opportunities for students to become involved in live case studies and gain an in-depth understanding of the contemporary marketing challenges faced by organisations. Recent visiting speakers from industry have included managers from Johnson & Johnson, Fat Face, Age Concern, BP and Oxford United Football Club. Our undergraduate students are encouraged to undertake a work placement year in a marketing role in industry and are supported in securing one. We also use our industry relationships to provide commercial projects for our postgraduate students, enabling them to apply their knowledge to real marketing problems for an external client.
There are three main research clusters within Marketing: Brand Strategy, Consumers and Consumption and Digital Marketing. Areas covered include brand management (including brand equity, branded content, brand personality, political branding, brand mapping and place branding), customer engagement and retention strategies, digital marketing strategies, digital economy and social media.
We collaborate closely with a number of overseas universities for research, staff and student exchange and to provide training and development to international businesses, most recently for Red Bull.