Mission and Vision

The Business School is one of two interrelated areas, along with the Oxford School of Hospitality Management, which make up the Oxford Brookes Business School. As such the Business School contributes to the university mission and vision and the school mission, vision, values and strategic goals.

1.2 Vision

Oxford Brookes University will provide an exceptional, student-centred experience which is based on both internationally significant research and pedagogic best practice. We will build on a tradition of distinction in academic, professional and social engagement to enhance our reputation as a university which educates citizens for lives of consequence.

2.2 Mission

• Together an unrivalled experience ensuring impact through collaboration

2.3 Strategic aims

1. Create an outstanding student experience via collaboration to maximise the intellectual, social and economic potential of all our learners and communities
2. Build an enterprising culture that empowers colleagues to fulfil personal and organisational objectives and promotes respect, inclusiveness and the celebration of success
3. Deliver world-class research that is recognised for its impact and that shapes our students’ learning
4. Promote a global outlook to achieve meaningful and sustainable interaction with key stakeholder groups, including alumni and employers
5. Champion the principles of responsible management education
6. Diversify financial income streams to underpin the long-term viability and success of the Business School

2.4 Strategic Objectives

1. New Vision and Mission
2. Maximising the benefits of the Business School move to Headington
3. Business School Student Recruitment Plan
4. Business School Curriculum and Employability Strategy
5. Business School Research and Knowledge Exchange
6. Diversify financial income