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BA (Hons), MBA, DipM, MCIM, MCMI
Accounting, Finance and Economics
Oxford Brookes Business School
OBBS. Room CLC2.30 Clerici Building. Headington Campus
The aim of my research is to evaluate how CSR Reporting can be improved to be of greater use and relevance to digitally-enabled Millennial (1) business decision-makers. Drawing on disruptive innovation and discontinuity theories and using expert
opinion, a framework of enhanced CSR Reporting tools will be developed that are specifically designed to improve CSR practice of Millennial business leaders.
[1 Millennials are defined here as those born between 1980 and 2000.]
The future of Corporate Social Responsibility (CSR) reporting could be considered to be at a pivotal point as it currently:
This worrying trend is set in an environment in which CEO credibility is rapidly declining and business is perceived as being on the ‘brink of distrust’.
The ‘Millennial’ generation may be the catalysts to develop improved CSR reporting as they increasingly gain leadership positions. Their pervasive use of technology, high levels of civic engagement, interest in environmental issues and trusting
the opinion of their peers rather than experts, may drive the development of real time, new forms and new methods of CSR reporting. Millennials are an interesting case to research because they:
Conversely the increased reliance of Millennials on technology and social media may produce a negative effect. When faced with a potentially overwhelming flow of information the result could be a superficial analysis or even disregard of key
issues. Consequently instantaneous decision making may result in poor, inaccurate, baseless decision making.
This research will explore the requirements of the millennial generation - who are taking leading management positions in the business world - to determine if current reporting methods are fit for their requirements and to investigate whether the
development of a new set of reporting tools could further assist their decision making. Such developments could enable faster, more informed decision making on CSR issues enabling Millennial managers to routinely take business decisions using a broad
set of information rather than focusing purely on financial data when taking business decisions.
I was awarded a 3 month research internship in open competition with the Innovation Caucus / Innovate UK in June 2017 based on a submission entitled ‘Millennials Do it On Demand’ - Millennials, Innovation and Decision Making’. The output from the
research included three papers written for internal Innovate UK use entitled:
Corporate Social Responsibility (CSR)
Employment and consumer protection relating to disadvantaged groups.
Public Policy and Regulatory Management (Telecoms and Energy)
Member of the Chartered Institute of Marketing
Member of the Chartered Management Institute
Postgraduate Fellow of the Royal Geographical Society
Member of the OFGEM Stakeholder Engagement and Consumer Vulnerability Panel
Corporate Responsibility Director UK and Ireland. ISS UK and Ireland.
Global Public Policy Senior Manager: Mobile Phones Masts and Health. Vodafone Group plc.
Group Corporate Responsibility Manager EDF Energy
Head of Regulatory Liaison and Compliance EDF Energy
Corporate Issues and Public Affairs Manager EDF Energy
Head of Business Development and Feasibility London Electricity plc
Head of Commercial Marketing London Electricity plc