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PhD, MSc, BSC
The Oxford School of Hospitality Management
Oxford Brookes Business School
+44 (0) 1865 483832
Clerci 2.31, Headington
Professor Altinay, Research Lead of Oxford School of Hospitality Management, is the Director of the Centre for International Tourism and Events Management Research (CITEM). Professor Altinay is also the Editor-in-Chief of the Service Industries Journal. A researcher of international renown, Altinay enjoys a vast network of international collaborative partnerships with organisations including Hong Kong Polytechnic University, Hong Kong and the L.N Gumilyov Eurasian National University, Kazakhstan.
Altinay was a member of the Business & Economics Panel in Research Assessment Exercise (RAE) 2014 in Hong Kong. He sits on the editorial boards of more than twelve journals including Journal of Business Research and Journal of Services Marketing. He is also the Associate Editor, Europe, for Journal of Service Theory and Practice JSTP (formerly MSQ) and International Journal of Contemporary Hospitality Management. Altinay has strong record of attracting blue chip external funding, including funding from the ESRC (Economic and Social Research Council) and the British Academy. Altinay has co-authored strategic management, entrepreneurship and research methods textbooks.
Altinay’s research interests are in the areas of entrepreneurship, strategic alliances and international business. Using primarily qualitative methods as well as mixed methods, he is particularly interested in how entrepreneurs start up and develop their businesses and also how firms establish partnerships internationally. His work has been published in Journal of Business Research, International Small Business Journal, Journal of Small Business Management, Journal of Services Marketing, The Service Industries Journal, Annals of Tourism Research and Tourism Management.
Altinay's research areas are listed below:
Entrepreneurship and Small Business ManagementThis research area is concerned with the interaction between culture and small business growth. It is also related to the role of small hospitality and tourism firms in tackling the loneliness of elderly and enhancing their social wellbeing.
Internationalisation of OrganisationsThis is concerned principally with socio-cultural issues associated with the management of strategic alliances and establishing international partnerships and has contributed to the understanding of identifying and selecting franchise partners in different country markets.
Alleviating social isolation in the elderly
A study of older people’s use of hospitality services in Oxford initially prompted CITEM Co-Director Prof. Levent Altinay to develop this research stream. Events such as ‘classic coffee mornings’, held in hospitality outlets such as local cafés and restaurants, provided a focus to understanding people’s motivations for attending such gatherings and how these and similar events could be enriched to offer better social support for elderly people.
Like the UK, Hong Kong and China are experiencing a demographic imbalance caused by a rapidly ageing population. It is clear that innovative solutions are needed to combat elderly social isolation, not least since the existing research base indicates that such isolation leads to a number of related mental and physical health problems. This in turn leads to undue pressure on primary health care services, as elderly people present with complaints of loneliness. CITEM’s PhD student Kuo Feng is currently researching the role of hospitality and cultural activity in curtailing social isolation in elderly populations across China – particularly within luxury senior living facilities. CITEM’s ambition is to extend this activity into Eurasia, a chronically under-researched region, focusing on countries such as Kazakhstan, Kyrgyzstan and Uzbekistan where the policy and infrastructure surrounding older people’s wellbeing is far less developed than in countries such as the UK. Whilst opportunities for older people are still lacking in the UK, there is a greater commitment to tackling the issue from Government and third sector services. Our initial work with the Eurasian National University, Kazakhstan, has shown that there is untapped potential for collaboration between sectors, and that hospitality services could play a role in delivering solutions to combat elderly loneliness.
The ESRC funded project entitled “Socio-cultural factors, ethnic minority entrepreneurial orientation and firm growth: a comparative study of Turkish and Chinese small firms in the UK” has been successfully completed. As part of project:
o The findings of the study have been disseminated at an academic conference and a practitioner/policy conference organised and hosted by Mr Andy Love, Edmonton MP, Chair of All Party Parliamentary Small Business Group (APPSBG).
o A report summarising the key findings of the study has been given to Mr Andy Love, Association of Community Based Business Advice (ACBBA), Federation of Small Business, Turkish Cypriot Chamber of Commerce and North London Business.
o The findings of the study have also been disseminated through ethnic (Turkish and Chinese) media and Engage Magazine in the form of short bulletins and articles and through the websites of ACBBA’s, Oxford Brookes, Royal Holloway, University of London, and London School of Economics and Political Science. ‘Ethnic accountants’ have also been influential to ‘pass the message across’ to business owners.
o A brief summary of the research findings has been circulated to the following policy makers, enterprise/business associations and leading figures in the ethnic communities including:
o Editor, London Turkish Gazette (a Turkish newspaper in London)
o Councillor (Turkish Cypriot origin), Edmonton
o CEO Dragonpage (a Chinese community-based organisation)
o Editor, Sing Tao Daily (a leading Chinese newspaper in London)
o Research Manager, Chinese in Britain Forum
o Director, United Asia Ltd (a Chinese consultancy company)
o Manager, Cage Consulting (a Chinese community-based organisation)
o Edmonton MP, chair of All Party Parliamentary Small Business Group (APPSBG)
o Manager of Association of Community Based Business Advice (ACBBA)
o London Policy Manager, Federation of Small Business
o Head of Turkish Cypriot Chamber of Commerce
o Head of Business Growth, North London Business.
In particular, the following users have taken on board our research findings and started to develop more effective training programmes for ethnic small businesses:
o The Manager of the Association of Community Based Advisors has shared the research findings with the advisors of the association which provides business support to the ethnic business owners. The findings have been adopted by this association in order to effectively target and support firms with growth potential as well as develop training programmes based on the needs of ethnic minority firms.
o The findings of the study created an awareness of the current problems of Turkish and Chinese owned businesses in London. As a result, the London Policy Manager of the Federation of Small Business is now working with the London Development Agency, Business Link and the Mayor’s Office to develop better business support and an advisory service for ethnic minority owned SMEs.
o The findings of the study provided an outline of the nature and need of Turkish businesses. These findings are being adopted by Business Growth, North London Business to develop better business support and advisory services for Turkish businesses which are investing and expanding into the UK market.
Invited keynote speaker to the International Conference of Young Scholars: ‘Innovative Economy of Kazakhstan: Sustainable Development in the conditions of Globalisation’, Organised in the frames of VI Astana Economic Forum, 21st of May, 2014. Invited keynote speaker at the 14th International Conference on Knowledge, Culture and Change in Organizations taking place at the Saïd Business School at the University of Oxford, August 4-5, 2014. Invited keynote speaker at the 3rd International Tourism Conference, Hungry, June, 2014. Invited to serve as a member of the Business & Economics Panel in the Research Assessment Exercise (RAE) 2014, by the University Grants Committee (UGC) of Hong Kong. Chosen as an Outstanding Reviewer by Emerald for the significant contribution made as a Reviewer to International Journal of Contemporary Hospitality Management throughout 2014. Chosen as an Outstanding Reviewer by Emerald for the significant contribution made as a Reviewer to Journal of Services Marketing throughout 2012. Invited Keynote Speaker at the International Conference on Management, Leadership and Innovation towards a Better Changing World, ‘Changing Nature of Management Research: Implications for Research Innovation’. Bucharest, Romania, 7-9th November, 2013. Invited speaker at The L.N. Gumilyov Eurasian National University, Astana, Kazakhstan, Research Seminar to the Faculty Deans in Social Sciences, ‘Research Strategies, Structures and Processes’, 3rd of October, 2013. Invited keynote speaker to the GIKA (Global Innovation and Knowledge Academy) Conference, Valencia, 9-11th July, 2013. Invited keynote speaker to the International Conference of Young Scholars: ‘Current Trends in Economics and Management: View of the Youth’, Organised in the frames of VI Astana Economic Forum, 22nd of May, 2013. Invited keynote speaker to the Franchising and Entrepreneurship Seminar, organised by the Dokuz Eylul University, Izmir, Turkey, 18th March, 2013. Opportunities and Challenges in Higher Education, PhD research seminar to PhD Students, Near East University, 27th Dec, 2012. Future of Hospitality and Tourism Research: How to gain and sustain competitive advantage, PhD seminar to PhD students, Eastern Mediterranean University, 24th Dec, 2012. Visiting Professor responsible for PhD student research methods training, The L.N. Gumilyov Eurasian National University, Astana, Kazakhstan, Years 2012-2014. Guest Speaker, Research Seminar on ‘Research Project Management: Learning from the experience of previous academic grant applications’, International Conference on Interdisciplinary Research in Education, Cyprus, 15-17th of May, 2012. Guest Speaker, Research Seminar on ‘Grounded Theory Analysis with an application to hospitality research’, London College of Fashion, 23rd February, 2012. Guest Speaker, Research Seminar entitled, ‘Publish or Perish’, Mahasarakham University, Thailand, 2nd February, 2012. Guest Speaker Disseminating the findings of the ESRC funded project ‘Ethnic Minority Entrepreneurship’, Romanian-American University, Bucharest, Romania, 12th January, 2012. Workshop on ‘How to Get Your Paper Published’, Romanian-American University, Bucharest, Romania, 13th January, 2012. Dissemination seminar on ‘Franchise Partner Selection and Relationship Development: Perspectives of Macau Franchisees’, Macau Institute, Macau, 2nd December, 2011. Guest speaker lecturing on ‘Socio-cultural Factors and Entrepreneurial Orientation of Ethnic Firms’, at Daniels College of Business, University of Denver, 18th Nov, 2011. Research Seminar to Business School Academics at IIMT (Indian Institute of Management and Technology) on ‘Getting your paper published’, 17th of May, 2011. Visiting Professor, College of Administrative Sciences and Economics, Business School, Koc University, Istanbul, Turkey, Years 2010-2012. A 2011 finalist for the Most Successful Turk Award in the UK. Visiting Professor, Faculty of Economics, Department of Business Studies and Environment, University of Piemonte Orientale (ranked 8th in Italy for the quality of research output and 1st amongst the newer Italian universities), Italy, 2009/2010. Visiting Speaker, Tourism Recreation and Sport Management Department Seminar Series, Seminar on ‘Linking Research to Curriculum Development and Delivery’, University of Florida 2011, March 21-23. Invited Research Seminar to the PhD students on ‘PhD Research Journey: Rhetoric and Realities’, Tourism Recreation and Sport Management Department Seminar Series, University of Florida 2011, March 21-23. Guest speaker at the seminar on ‘Franchise Partner Selection and Relationship Development’, Macau Institute, Macau, 2nd December, 2010. Research Seminar to the members of Faculty of Economics, Department of Business Studies and Environment, University of Piemonte Orientale on ‘how to get your academic papers published’, May, 2010.
Guest speaker at the AIM (Advanced Institute of Management) workshop on Research Bid Writing, jointly organised by Oxford Brookes University, Surrey and Kingston University Business Schools, “Learning from Experience”, 24th of October 2009, Oxford.
Visiting Lecturer responsible for Research Methods Teaching at Tourism School Sant Ignasi, Barcelona / Maastricht Business School, Maastricht, 2009/2010.
Presentation to a group of senior academics from Tourism School Sant Ignasi, Barcelona / Maastricht Business School, Maastricht on ‘Teaching Research Methods’, 3rd June 2009, Barcelona.
A dissemination workshop/seminar ‘Social Embeddedness and Entrepreneurial Orientation in Ethnic Small Firms in the UK’ at the London School of Economics and Political Science as part of China in Comparative perspective seminar series to which both academics and practitioners were invited, the research findings of the ESRC funded project were presented, 6th of October 2008.
Guest speaker at the University of Kent, Kent Business School, Hospitality Management Symposium, 2 June 2008, “Future of Hospitality Research”.
Guest speaker, at a practitioner and policy making conference organised by Andy Love, MP, head of small business parliamentary group, ‘Turkish speaking businesses in London’, June, 2007.
An invited lecture entitled ‘International Expansion of a Hotel Company: Challenges and Opportunities’ to a group of academics and practitioners at Finnmark University College at Norway. The lecture drew on PhD research findings, 2001, September.
An invited lecture entitled ‘Teaching and Learning Experience in the UK’ to a group of academics and students at Eastern Mediterranean University in Cyprus, 2004 June.
A seminar entitled ‘Opportunities for Collaborative Research’ to a group of academics at Americanos College in Cyprus, 2005 July.
Levent's research interests are in the areas of entrepreneurship, strategic alliances and international business. Using primarily qualitative methods as well as mixed methods, he is particularly interested in how entrepreneurs start up and develop their businesses and how firms establish partnerships internationally. He is a visiting Professor the Faculty of Economics, Department of Business Studies and Environment, University of Piemonte Orientale, Italy, Koc University, Istanbul, Turkey and The L.N. Gumilyov Eurasian National University, Astana, Kazakhstan. Levent was a member of the Business & Economics Panel in Research Assessment Exercise (RAE) 2014 in Hong Kong. He sits on the editorial boards of more than twelve journals including Journal of Services Marketing, The Service Industries Journal, Management Decision and International Journal of Contemporary Hospitality Management. He is the Associate Editor, Europe, for Journal of Service Theory and Practice JSTP.
Levent has been invited to give several keynote presentations and seminars in different countries. He has also chaired/co-chaired six international conferences and is the co-author of a hospitality management research methods, entrepreneurship and strategic management text books: Planning Research in Hospitality and Tourism (2016). Entrepreneurship in Hospitality and Tourism with Maureen Brookes (2015). Strategic Management for Hospitality and Tourism (2010).
Levent has strong record of attracting blue chip external funding, having secured funding from the ESRC and the British Academy as well as funding from Hong Kong Polytechnic University for an international collaborative project. His ESRC funded project aimed to investigate how entrepreneurs' socio-cultural backgrounds influence the entrepreneurial orientation of firms and how this in turn influences firm growth. This study was conducted with particular reference to Turkish and Chinese small firms in London, operating in a variety of sectors including manufacturing, retailing, and catering. Different stakeholder groups, including the Association of Community Based Advisors have taken the findings of the project on board and started to develop more effective training programmes for ethnic small businesses.
Levent has supervised seven PhDs to successful completion and is currently supervising students conducting research in entrepreneurship, internationalisation of firms, strategic alliances/partner selection and franchising.
The findings of the ESRC and British Academy Funded projects have been widely disseminated through community-based newspapers and magazines, websites, Below is a list of dissemination activities through publications in websites, community based newspapers and magazines.
Altinay, L. and Wang, C. (2008). “One size fits all enterprise policies cannot succeed”, ACCBA (Association of Community Based Business Advice) website http://www.acbba.org.uk/uploads/Article%20on%20Turkish%20and%20Chinese%20businesses%20research.pdf
Altinay, L. (2008) How to be a Brilliant Community Based Business Adviser, ACCBA (Association of Community Based Business Advice), An Epilogue to a published Reference Guide for New Professionals.
Wang and Altinay (2008). “Chinese businesses in London: An evolving business landscape” (in Chinese) The Epoch Times, 28th August.
Wang and Altinay (2008). “Career diversification of second-generation Chinese in London” (in Chinese). Sing Dao Daily, 9th/10th August.
Wang and Altinay (2008). “Chinese businesses in London: An evolving business landscape” School of Management website, Royal Holloway, University of London, 20th August.
Altinay and Wang (2008). “Are their voices being heard?” Engage UK, Issue 7, pp.74-75.
Altinay and Wang (2008). “Descriptive statistics (Last Part): Factors important to business success”, Toplum Postasi: Community Post, 17th July.
Altinay and Wang (2008). “Descriptive statistics (Part 2): Constraints on Growth” Toplum Postasi: Community Post, 10th July.
Altinay and Wang (2008). “Descriptive statistics (Part 1): Decision to start up business: Source of Capital and Advice” Toplum Postasi: Community Post, 3rd July.
Altinay and Wang (2008). “How do Turkish business owners develop relationship with their customers?” Toplum Postasi: Community Post, 26th June.
Altinay and Wang (2008). “Learning from successful Turkish and Chinese businessmen: Business start-up” Toplum Postasi: Community Post, 19th June.
Altinay and Wang (2008). “Small ethnic minority businesses’ battle for competition: Is labour shortage an issue?” Toplum Postasi: Community Post, 12th June.
Altinay and Wang (2008). “Are their voices being heard? Turkish and Chinese businesses in London” Toplum Postasi: Community Post, 5th June.
Altinay and Wang (2008). “Research confirms problems facing Turkish business” London Turkish Gazette, 29th May.
Altinay and Wang (2008). “Turkish speaking entrepreneurs at risk of being left behind”, London Turkish Gazette, 5th of July
Wang and Altinay (2006). “Chinese enterprises in the UK and the government support” (in Chinese). The Epoch Times, 21st September.
Altinay and Wang (2006). “£100k for Entrepreneurial Research: Turkish and Chinese Entrepreneurs in the UK”, Engage, UK, Issue 2, pp. 70.
Open access publications