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Oxford Brookes Business School
+44 (0) 1865 485871
Jacqui's professional background is working in corporate strategy, mainly in the voluntary sector. She is not just a latter day marketer, though, as she has hands on experience in sales and marketing, from selling truck bodies in the business to business market, and promoting Anchor Housing Trust services to the public sector and to major donors. With her varied business background, working in a variety of jobs for both very big and small companies, as well as in the not-for-profit/charity sector, Jacqui sees her role in the department as to bring a strategic perspective to the subject, though what really interests her are ‘the realities of translating theory into practice'.
Originally a chemist, having spent four years as an undergraduate at Oxford in ‘the university down the road', Jacqui started her working life in the Inns division of Scottish and Newcastle Breweries in Edinburgh, working in HR, training, and on corporate policies and procedures relating to pub management. After a spell in London in a small logistics company working in general management, systems and in sales and marketing, Jacqui changed track and returned to Oxford, to work for Anchor Housing Trust, the largest housing and care charity for the elderly. Here she developed strategic partnerships with local authorities. As head of corporate strategy; she had to face the challenge, in a charity context, of measuring actual performance against corporate objectives, and commissioned extensive research into housing needs and the evaluation of projects.
Jacqui's current research interests as a member of the staff in the MOM department is to build on her Anchor experience and the insight she gained into working relationships and corporate cultures in local authorities. She is interested in the strategies adopted by charities. She tracks these by looking at their approaches to forming partnerships with the public and private sectors. In local authorities, she sees the building of relationships as the key to success, and is carrying out research into district authorities and their links with small businesses, with a focus on the contracting out of provision of services to the public. Her research focuses on the five elements of best value contracts, and on the influences on the quality of the relationships in these private/public partnerships.
Jacqui's teaching interests developed from her career in business and her MBA, which she took at OBU. Her dissertation was on women and pension provision, a challenging topic of great current interest, though not one yet perceived as relevant by many undergraduates. Jacqui teaches final year students corporate strategy – of course – and also marketing strategy. She also enjoys first year teaching, which she sees as laying the ground work for teaching strategy later on, using cases studies, in particular, to bridge any perceived gap between academic theory and rigour and their practical applications. In her spare time she is re-learning to play the piano, follows cricket and enjoys gardening.
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