My Profile

  • Lindsay Williams

    Principal Lecturer Student Experience


    Oxford Brookes Business School


    Phone number: +44 (0) 1865 485790


    Location: CLC 2.34, Headington Campus

    Modules taught

    Foundations for Academic Success

    Marketing Research

    Principles of Marketing Management

    Dissertation Supervision


    MSc Marketing students
    Lindsay's main research interest is in the area of advertising and sexuality. Using queer theory as a critical lens, her current PhD research problematises the images and representations used within print and TV ads to attract LGBT consumers. She has also researched in the area of film-tourism, looking at how destination images in film and television influence tourism choices; and has undertaken a small number of pedagogic research projects.

    Research group membership

    Lindsay is a member of the Centre for Diversity Policy Research and Practice (

    Journal articles

    • Handley K, Williams L, 'From copying to learning: using exemplars to engage students with assessment criteria and feedback'
      Assessment and Evaluation in Higher Education 34 (2011) pp.95-108
      ISSN: 0260-2938 eISSN: 0260-2938
      Abstract Website
    • Bolan P, Williams L, 'The role of image in service promotion: Focusing on the influence of film on consumer choice within tourism'
      International Journal of Consumer Studies 15 (4) (2008) pp.382-390
      ISSN: 1470-6423 eISSN: 1470-6423
      Abstract Website
    • Williams L, Nind M, 'Insiders Or Outsiders: Normalisation and Women With Learning Difficulties'
      Disability and Society 14 (1999) pp.659-672
      ISSN: eISSN:


    • Handley, K. and Williams, L. (2011) 'From copying to learning: using exemplars to engage students with assessment criteria and feedback', Assessment & Evaluation in Higher Education, vol. 34, no. 1, pp. 95-108, October, ISSN 1469-297X.

    • Bolan, P. and Williams, L. (2008) 'The role of image in service promotion: Focusing on the influence of film on consumer choice within tourism', International Journal of Consumer Studies, vol. 32, no. 4, pp. 382-390, July, ISSN 1470-6423.



    • Williams, L. (2015) ‘Visual Exposure: Queering Lesbian, Gay, Bisexual and Transgendered (LGBT) advertising’.  Paper presented at the 4th International Visual Methods Conference, University of Brighton, September.

    • Williams, L. (2011) 'Advertising Approaches to Attract the Gay Consumer: A Cultural Contextualisation of Commercial Opportunities'. Paper presented at the European Marketing Academy Conference (EMAC), University of Ljubljana, Slovenia, May.
    • Williams, L. and Platt, B. (2010) 'Improving the Undergraduate student induction experience through the use of a 'live' induction wiki'. Paper presented at the European First Year Experience, Plantijn Hogeschool University College, Belgium, May.
    • Caterer, J., Bolan, P. and Williams, L. (2009) 'If you film it, they will come!: film and TV related tourism and screen policy in the UK'. Paper presented at the MeCCSA Annual Conference, University of Bradford, January.
    • Williams, L. (2008) 'Advertising to the gay consumer: Moving towards a consumer perspective'. Proceedings of the Academy of Marketing Conference, Robert Gordon University, Aberdeen, July, pp. , ISBN 978-1-901085945
    • Bolan, P. and Williams, L. (2007) 'Film-induced tourism and the consumer experience: Focusing on the role image can play in service promotion'. Paper presented at the Extraordinary Experiences Conference: Managing the Consumer Experience in Hospitality, Leisure, Sport, Tourism, Retail and Events, Bournemouth, September.
    • Handley, K. and Williams, L. (2007) 'From copying to learning? How students use a databank of marked assignments to improve the quality of their assignment'. Paper presented at the ALTC, Nottingham, September.
    • Bolan, P. and Williams, L. (2007) 'The role of image in service promotion: Focusing on the influence of film on consumer choice within tourism'. Paper presented at the 3rd International Consumer Sciences Conference, University of Ulster, June.
    • Williams, L. (2007) 'Varieties of module delivery: Challenges in teaching and learning consistency'. Paper presented at the BMAF Conference, Aston University, Birmingham, May.

    Lindsay is currently a Principal Lecturer for Student Experience and Brookes Teaching Fellow within the Oxford Brookes Business School. Lindsay joined Oxford Brookes in 2005 as a Senior Lecturer, specialising in teaching large first year undergraduate business and marketing modules. Having a background in HE in FE, she became heavily involved in the curriculum design of the School's business-related Foundation Degree programmes delivered at the University's partner colleges. This interest and expertise resulted in her more recently leading a two year University-wide PESE (Programme for Enhancing the Student Experience) Project, enhancing the student experience within the ACP (Associate College Partnership) and further strengthening the University's relationship with member colleges.

    Lindsay has held a number of Faculty-wide positions, ranging from Lead Academic Conduct Officer and Undergraduate Induction Co-ordinator to more recent acting Senior Management posts, namely Associate Dean Student Experience and Head of Department for the Department of Marketing. Currently, she is focusing her attention (alongside undergraduate teaching) on completing her PhD in the area of advertising and sexuality. Her research critically examines the use of both heteronormative and homonormative images in mainstream and LGBT print advertisements.  

    Before joining Brookes, Lindsay was a Head of School in an FE college in Hertfordshire. Her commercial experience includes Sales and Marketing Management within a chain of UK Health Clubs and freelance Marketing Consultancy.