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Business and Management
Oxford Brookes Business School
+44 (0) 1865 485649
CLC 1.28, Headington
Joanna’s international teaching experience includes teaching at the Centre for European Studies, Jagiellonian University in Cracow (Poland), working with the London Business School (UK) in the delivery of an Executive MBA Programme, collaboration with Vlerick Leuven Gent Management School (Belgium) on the development of courses for an MA Programme, visiting lecturing for ESCP Europe (UK), as well as some shorter visiting lectureship assignments, among others in Bethune-Cookman University in Daytona Beach (US), Kadit Has Universitesi in Istanbul (Turkey) and Burgundy Business School in Dijon (France).
Her teaching experience at Oxford Brookes University embraces curriculum design, lecturing, seminars, as well as individual and group supervision. Joanna teaches across UG, PG and post-experience (MBA and HRM CIPD) programmes. She currently supervises two PhD students.
A Sociologist by background, Joanna’s research interests encompass social, spatial and temporal dimensions of organisations in an international context. Joanna’s work has been published in academic journals (such as British Journal of Management, International Business Review, Journal of World Business and Urban Studies); she has also published numerous book chapters, as well as practitioner-oriented reports and conference papers.
Joanna’s research interests and activity fall into three broad categories:
1. SME internationalisation: This research explores the challenges and opportunities for small and medium sized enterprises undertaking international expansion. Joanna has recently been Principal Investigator on a British Academy/Leverhulme Trust-funded study which has generated insight into UK-Polish international relations between SMEs. She is also Co-Investigator on the SINET research project, which explores the role of strategy, decision-making and network links in the internationalisation of SMEs in China, Denmark, Egypt, India, Jordan, Poland, the UAE and the UK. Joanna’s work has been recently recognised with a British Academy Rising Star Engagement Award. As a result, she has organised two workshops at St Edmund Hall (Oxford), designed to integrate academic, practitioner and policymaker perspectives on SME internationalisation, with a view to developing an agenda for future research in this area.
2. Time, place and culture: This area of Joanna’s research encompasses the study of cultural and creative organisations, promotion of historic European cities, the social and economic value of cultural heritage as well as the temporal character of organisations. She has been involved in variety of collaborative interdisciplinary projects in this area, and she is currently a member of the Place, Culture and Identity Research Group at the School of Architecture (Oxford Brookes); Joanna is also associated with the Centre for Organisational Time at Copenhagen Business School.
3. International work and employment: Joanna researches employment relations and the social integration of international migrant workers and other marginalised communities. She has conducted an EU-funded international study focused on social entrepreneurship as a means for overcoming inequalities on the employment market. The study involved organisations from Finland, Italy, Poland and Scotland and resulted in theoretical comparative case studies as well as practical guidance and recommendations. Joanna has also conducted a longitudinal study investigating the role of British trade unions in the workplace integration of migrant workers.
Joanna takes a proactive role in leading research and scholarship within the UK and internationally. She is a regular sub-theme convenor at the European Group for Organisational Studies (EGOS) Conference, having co-chaired streams such as The power of performing in performing arts organisations (with John Child and Roy Suddaby) and Internationalisation of SMEs: Actors, Processes and Practices (with John Child and Said Elbanna). Joanna is also a member of the European Sociological Association’s Scientific Board of Research Network 17 Work, Employment and Industrial Relations. Within Oxford Brookes, Joanna is the Faculty Grant Panel Chair, with responsibility for ensuring the quality of the School’s research funding applications, and Research Lead for the Work and Organisation Research Group.
Joanna is an experienced Principal Investigator and Co-Investigator on international and national research projects. This includes two awards from the British Academy, several from the EU Commission and two Fellowships from the French Government and the Tokyo Foundation.
Joanna is also involved in wide range of activities, where her research expertise benefits people and organisations. Her work in the area of social entrepreneurship has resulted in case studies of good practice as well as practical recommendations; it has also inspired changes in the law at the European as well as national levels. Joanna has been elected to the jury for the Research Category of the EU Prize for Cultural Heritage; she is a member of the Scientific Council of Europa Nostra and a member of the Scientific Cultural Tourism Committee of ICOMOS-UK. This has given rise to her collaboration in practice-oriented initiatives such as Sacred spaces: from 'visitor management' to managing the experience of visitors: St Paul's Cathedral (http://www.icomos-uk.org/icomos-resources/).
Further reading - Publications [PDF]
This paper contributes to a multidimensional perspective on the speed of SME internationalization. It examines the influence of entrepreneurial characteristics – experience, rationales and innovation strategies – on multiple dimensions of internationalization speed. Findings from a sample of 180 SMEs show that earliness, speed of deepening, and speed of geographic diversification can be viewed as three different strategic alternatives and that each dimension is predicted by a different set of entrepreneurial antecedents. Earliness of internationalization is associated with entrepreneurs’ international business experience and their perception of opportunities abroad as well as preference for an innovation strategy characterized by ambidextrous innovation. Speed of deepening is related to entrepreneurs’ international business experience, their orientation towards differentiation vis-à-vis competitors, and commitment to innovation and a strategy focusing on exploration. These results indicate the importance of distinguishing between different forms of innovation. Speed of geographic diversification is predicted only by entrepreneurs’ orientation towards differentiation vis-à-vis competitors.
The paper examines a union initiative to recruit among migrant workers through the provision of individual services outside of the workplace. While the initiative is shown to have initially generated new members, questions are raised about the viability of such an approach in the absence of mutually supportive access to workplace representation.
This article is based on a recent study of attempts by a range of British trade unions to access and engage with Polish migrant workers at the community or labour market level, rather than workplace level. The findings suggest that migrant workers can indeed be recruited at this level. Doubts are expressed, however, about the sustainability of new membership gained in this way. These doubts are linked to a marked absence of clear union strategies to create a longer-term nexus of interest with those who are recruited, of the type advocated in, for example, the North American ‘new labor movement’ literature. This absence – it is argued – may be less a reflection of a lack of strategic leadership than a product of the difficulties unions face in identifying viable strategies relating to the representation and organization of workers above the workplace level.
Neo-liberalism may intensify competition, not only between, but also within cities, as local authorities collaborate with commercial and third-sector organisations to nurture emerging visitor economies. This article considers reimaging strategies that trade upon features of the place-product that include ethnic cuisine, street markets and festivals, set against the backdrop of an exoticised urban landscape. Through longitudinal case studies of two multicultural districts in east London, the authors examine the public policy rationale for their selection and redefinition as new destinations for leisure and tourism, identifying the key agents of change and the range of techniques used to market ethnic and cultural difference. This leads to a critical discussion of the issues arising for urban governance and the reconciliation of their role as social and commercial hubs for minority groups, with the accommodation of high-spending leisure consumers from the dominant culture and, in some cases, international tourists.
Recent advancements in technology have enabled relatively young organisations to grow at a speed, and to a scale, that enables them to reach a comparable level of employer brand equity and make them as attractive to work for as much more established firms. As a result, traditional luxury organisations compete against younger, non-luxury companies for talent that might have been considered easier to attract previously. The presented study explores differences between the meaning of an attractive employment proposition for leaders from two generations of Baby Boomers and Millennial and brings forwards recommendations for attracting and sustaining leadership talent in the luxury retail sector. The study builds on the existing literature about the impact of generational differences on management practices, within the specific industry context. The results highlight misalignment in perceptions between older generation of current leaders (Baby Boomers) and younger generation of future leaders (Millennials) in the sector.
The previous chapters have considered regeneration as a long term investment in an area through securing the future of buildings and places of architectural and communal significance. This chapter expounds the temporal dimension of regeneration and specifically focuses on short term or time bound interventions, considering their longer term implications for architectural regeneration in the context of the economic and social sustainability of places.
Temporary structures have always been a fixture of urban and rural places, allowing spaces to be used for different functions, such as weekly markets or seasonal festivals. In rural areas temporary structures provide accommodation for seasonal agricultural workers, while entire towns are temporarily constructed to house pilgrims (Mehrotra and Vera 2015). In many parts of the world, temporary street vendors contribute to diversification of the retail offer and activate public spaces in the urban realm. There are also a host of other temporary activities that combine the need for an activity or use with a space that is permanently or temporarily redundant and vacant.
These types of temporary interventions, some of which are trendily referred to as ‘pop-ups’ are emerging as a recognised component in the process of urban regeneration in the UK and across Europe (Bishop and Williams 2012; St Hill 2015). Pop-up architecture has become a regular thematic focus of design events, including the Venice Architecture Biennale since 2016. The trend is epitomised by images of re-purposed shipping containers, street food outlets and other functions that are prefixed with the word ‘pop-up’ (St Hill 2015). Often initiated by grass roots movements and/or young entrepreneurs, pop-ups generally involve the temporary use of a redundant space for a commercial, semi-commercial or charitable/community function. Temporary interventions come in multitudes of size, shape and duration and can be characterised by their function, type of space they occupy, intended purpose, instigators or duration and longevity. Temporary, locally initiated (and sourced) interventions are often viewed as a commitment to a locality. From an urbanism perspective, they highlight the dynamic nature of the built environment and its accompanying social fabric, where change and innovation are inseparably incorporated into everyday rhythms of daily life. Temporary interventions are being actively encouraged as part of urban regeneration in the spirit of co-creation, a shared activity of place making between planners and users (Fernandez 2015). Nonetheless, temporary activities, especially those with commercial purpose, can spearhead new opportunities but also represent conditions of precarity. While the flexible nature of a temporary venture can support the development of new products and services and test their viability, temporality can also be linked to the hand-to-mouth nature of the less permanent business model. The purpose of this chapter is to examine the characteristics and implications of a growing trend of temporary and short term approaches being adopted in architectural regeneration. In doing so the chapter will explore the condition of temporariness and its implications for the urban environment, evaluate the roles various actors take on in the processes of temporary urbanism, and reflect on the physical, socio-economic, political and cultural implications in the context of architectural regeneration.
Joanna is a Sociologist, using insights from her host discipline to advance the study of organisations. She gained her PhD in Sociology from the Jagiellonian University in Kraków, Poland; her doctoral thesis concerned the social implications of the promotion of historic cities. She has also undertaken executive education at INSEAD in Fontainebleau, France. Her main focus of academic as well as consultancy work has been on international aspects of organisations. She has held visiting academic positions in Ireland, France, Portugal, Spain, the UK and the US. Joanna has also worked in managerial roles in business, for example as project manager for international ventures and as HR Director in a financial institution. Her experience in international business now informs her teaching and research. Joanna is happy to hear from prospective doctoral students with an interest in creative organisations, the internationalisation of SMEs or organisational temporariness.