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Purpose. The purpose of this paper is to explore the role of mobile technology and related service platforms in supporting informal micro-entrepreneurships in rural Ghana. It aims to extend our knowledge through the development of a conceptual model. Design/methodology/approach. A qualitative research design used in-depth semi-structured interviews with five micro-entrepreneurship owners in the Kwahu South District in the Eastern region of Ghana. Identification of potential case firms was facilitated by a local official. Interview data were analysed thematically. Findings. Mobile technology engendered pride and emotional connectedness and, being easy to use, helped to increase business confidence. Adoption advantages included improved communications with customers and business partners, and effective stock control, providing competitive advantage. Further understanding of mobile technology’s role in improving business processes is needed. Research limitations/implications. This exploratory research is based on five micro-entrepreneurships in one Ghanaian rural area. Further research is needed using larger samples, additional locations and sectors and larger businesses, to identify other factors influencing mobile technology adoption and associated benefits and problems. Practical implications. Government policy supporting growth of informal micro-entrepreneurships using mobile phone technology could increase economic advantage. Micro-business owners need education and training in understanding business processes. Telecommunications companies can highlight technological, business and socio-cultural benefits of mobile phone adoption in rural Ghana. Originality/value. The paper draws upon the experiences of a range of rural-based Ghanaian micro-entrepreneurships to propose a model setting out and linking the technical, business and socio-cultural benefits of mobile phone adoption in supporting business processes.
Value creation is the core purpose of organisations, and the Value Creation Logics (VCLs) describe how organisations create value for their customers through the provision of goods or services. VCLs can help organisations understand and model their business processes in order to fully utilise their resources and achieve optimal performances. Most organisations rely heavily on IS/IT for their value creation. Alignment between IS/IT and business strategies as well as with the VCLs thus plays a key role in the benefits realisation of IT investment. This paper investigates the empirical realisation of different VCLs, and the role of IS/IT therein, through a case study of a UK law firm. The findings show that the different types of value creation logics co-exist and that problems occur when the organisational structure does not support the various needs of the different logics. In order to support the logics, a Viable System Model-inspired organisational design is suggested. This is intended to drive the IS/IT strategy in order to support concurrently different value creation logics.