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Oxford Brookes Business School
+44 (0) 1865 485682
Clerici Building - CLC.G.14
Research Degree Program in Business [BU800] - Quantitative Research Methods B
Research Methods for Events and Marketing [MARK7006] - SPSS 1 & 2
MSc in Marketing [P58898] - Dissertation
Anna Rozumowski - Evaluating trust based on impression formation in business encounters. Supervisors: Dermody, J., van der Veen, R. & Hari, J.
Nasim Iqbal - Customer engagement in the retail sector utilising social media. Supervisors: Dermody, J. & van der Veen, R.
My main research interests are tourism, hospitality, and services marketing. I received my PhD from the School of Hotel and Tourism Management at the Hong Kong Polytechnic University which was supported by a Hong Kong PhD Fellowship. My work appeared in the Journal of Travel Research, Annals of Tourism Research, Journal for Travel and Tourism Marketing, International Journal of Tourism Research, Journal of Vacation Marketing, International Journal of Contemporary Hospitality Management and Journal of Hospitality Marketing & Management.
I am an editorial board member for the Journal of Vacation Marketing and co-edited a special issue for the Journal of China Tourism Research on "Domestic Tourism in China". I served as an executive committee member for a number of conferences and non-profit organizations. I teach quantitative research methods and co-supervise a number of PhD students. I specialise in structural equation modelling (LISREL, AMOS, and SmartPLS and ADANCO).
Marketing, Society and Technology
Australian Centre for Asian Business
Australia-China Tourism Research Network (ACTRN)
Council for Australasian Tourism and Hospitality Education (CAUTHE)
Van der Veen, R. (2015). Why travel matters: Investigation into personal wellbeing and the benefits of leisure travel. Central Research Fund – Phase 1. Oxford Brookes University (~£2,500).
Bretag, T., Zhu, Y., & van der Veen, R. (2014). Ready for take-off: Preparing students for intercultural learning in Asia [SD14-3759]. Office for Learning and Teaching, Department of Education & Training, Commonwealth of Australia (~£25,000).
Van der Veen, R. (2014). Understanding China Fellowship. Confucius Institute HanBan (~£2,500).
Deepak, S., van der Veen, R., & Zhu, Y. (2013). Investigating the career barriers among skilled migrants from China and India in South Australia. University of South Australia (~£2,500).
Van der Veen, R. (2013). Ten Really Good Grants Scheme, University of South Australia (~£5,000).
Huang, S., & van der Veen, R. (2013). Using free-listing to explore Chinese residents’ perceptions of Australia as a tourist destination. Le Cordon Bleu – University of South Australia (~£2,500).
Van der Veen, R. (2013). Early Career Researcher Travel Grant, University of South Australia (~£4,000).
Van der Veen, R., Huang, S., & Zhu, Y. (2012). Evaluating Chinese’s student’s travel experiences: An application of the Experience Economy Model in Australia. University of South Australia (~£2,500).
Tourist Satisfaction Index: This project addresses two challenges that the tourism and hospitality industry are facing. The first challenge features the globalisation of consumption that requires all stakeholders – both private and public organizations deliver a high-quality experience to visitors as well as to residents. The second challenge relates to the difficulty in uniformly measuring sustainable tourism development across a range of various service providers and source markets
Intercultural Learning: This project addresses the growth in student mobility to Asia and focuses on the less researched area of pre-departure support for intercultural learning. International education must be more than a commodity and universities need to shift the focus from business to genuine exchange.
The overall purpose of this study is to examine the moderating roles of gender and generation in the effects of perceived destination image on tourist attitude and visit intention among Chinese potential tourists to Australia. Australia is one of the preferred destinations to Chinese tourists and the China market emerges to be increasingly important to destination marketing organisations in Australia. Echoing the call for more gender studies in the tourism literature and also based on the generation theory, this study employed a cross-sectional questionnaire survey design and used structural equation modelling in its analysis. Survey data were collected through convenience sampling in the Chinese city Harbin at various public venues where urban residents can be found. The study identified Services and Tourism Provisions, Natural Environment, and Quality of Life as three destination image dimensions perceived by Chinese urban residents toward Australia. Services and Tourism Provisions, Natural Environment both positively affected tourist attitude, which in turn levered up visit intention. The study found that the effect of Services and Tourism Provisions on attitude was stronger for men than for women, while the effect of Natural Environment on attitude was stronger for women than for men; for the Post-80s/90s generation, the effect of Natural Environment on attitude was significantly stronger than that for the Post-60s/70s generation. Implications for tourism marketers and managers are discussed.
This study develops a model based on the developmental theory of place attachment. The model considers the influence of tourists’ emotions on place attachment and the mediating effects of satisfaction and place attachment on the relationship between tourists’ emotions and intention to recommend. The model was tested using data collected from 464 international tourists at the end of their trip to Thailand. Results show that positive emotions, negative emotions and satisfaction are significant determinants of place attachment. In particular, negative emotions display a positive relationship with place attachment. In addition, only satisfaction mediates the relationship between tourists’ emotions and intention to recommend. Findings highlight the need for researchers to incorporate emotions in modeling place attachment and offer implications for marketers promoting Thailand as a tourist destination.
In the current Australian higher education climate, specifically the ‘New Colombo Plan’, it is important that educational institutions address the projected substantial growth in outbound student mobility to Asia. Universities need to provide effective tools to help students successfully engage in intercultural learning activities in this region. This Office for Learning and Teaching funded project seeks to answer the question: What are the critical components in preparing students to participate in short-term study tours to Asia? Research participants included eight academic study tour leaders, three administrative staff, and six student focus groups representing various disciplines. All participants recently undertook a short-term study tour to an Asian destination. The paper provides recommendations, based on the data, for how preparation for short-term study tours may be improved, including a discussion of roles and responsibilities for students, staff and their institutions.
All-in Diversity Index (2018). Manfredi, S., Clayton-Hathway, K., & van der Veen, R. Commissioned by 1710 Gaming Ltd, UK
Blenheim Estate – Economic Impact Study (2018). Le Roux, S., van der Veen, R., & McBain, L. Commissioned by Blenheim Palace Estate, UK
Visitor Satisfaction Index - 2017 (2018). van der Veen, R. Commissioned by Cape Town Tourism, South Africa
Webloyalty 5 Ps of Shopper Motivation (2017). van der Veen, R. Commissioned by Webloyalty International Ltd, UK
Understanding the Path to Engagement (2016). Dermody, J., & van der Veen, R. Commissioned by Affinion UK Ltd, UK
Public Engagement in Clinical Research – Public Awareness, Attitudes & Communication Preferences (2016). Dermody, J., & van der Veen, R. Commissioned by the National Institute for Health Research
The Power of Caring in Tourism Marketing. 2nd International Forum of Tourism Communication. Tourism Communication Research Center. Communication University of China, Hainan, China (19 November 2017).
Understanding the Leisure Traveler: Reliable Data with Practical Relevance. TBEX Europe, Stockholm, Sweden (15 July 2016).
Milestones, Measurements and Misconceptions in Tourism Marketing Research. International Forum of Tourism Communication. Tourism Communication Research Center. Communication University of China, Beijing, China (21 May 2016).
How do you SEM? Pros and Cons of Software Packages for Structural Equation Modelling. Royal Statistical Society, London (28 January 2016).
MSc Online Information Sessions, please follow the link to register.