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Doctor of Philosophy
The Oxford School of Hospitality Management
Oxford Brookes Business School
Currently working on a number of project related to consumer behaviour. Below are two examples of most recent research.
First of examples is a project which focuses on development of new theoretical approaches to family decisions. This project considers decision-making from perspective of distributed cognition that recognises the broad ecology of the system in which group members purchase and consume products and services.
The second example is a project concerning post crisis communications using digital channels. The specific interest is around ways in which employer and consumer brands can effectively engage with a range of audiences on platforms and channels preferred by these audiences.