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Oxford Brookes Business School
P58207 Research Methods (PG)
International Luxury Marketing (PG)
Managing Luxury Experience (PG)
British Academy of Management (BAM)
Academy of Marketing (AM)
The Institute of Direct and Digital Marketing (IDM)
Similarity measure design on non-overlapped data was carried out, and compared with the case of overlapped data. By the application result, it was proved that the conventional similarity measure was not proper to calculate the similarity measure of the non-overlapped case. To solve the similarity measure design problem, neighbor data distance was considered to design the similarity measure of non-overlapped data. Hence different approach to design similarity measure was proposed and proved with consideration of neighbor information. With the example of artificial data, similarity measure calculation was carried out. Similarity measure extension to intuitionistic fuzzy sets(IFSs) containing uncertainty named hesitance was also followed
Clustering algorithm in big data was designed, and its idea was based on defining similarity measure. Traditional similarity measure on overlapped data was illustrated, and application to non-overlapped data was carried out. Similarity measure on high dimension data was obtained through getting information from neighbor data. Its usefulness was proved, and verified by calculation of similarity for artificial data example.
Dr Yan Sun
joined Oxford Brookes Business School in early 2018. After finishing her PhD in
Loughbourgh University UK (with full scholarship), Yan has worked in various
universities in the UK and developed strong international links of teaching and
research. Main research interests include:
Individual behaviours towards online environment
and digital media within marketing context, for instance, the influence brought
by digital and social media in cross-cultural environment;
Social media payment and individual behaviour
change in various culture context, e.g. gamified money and bill split in the
Technology innovation and senior consumers in the
emerging market, for instance, the welfare and life quality of the older
generation in China mainland.
Global luxury consumption and international
tourism, e.g. young generation’s perception of luxury / luxury consumption in
new market, luxury tourism and ethical issues.
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