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Our research spans the challenging questions facing marketing theory and practice, currently and in the future. We have specific interests in the society, sustainability, responsibility, marketing nexus, and in the impacts of technology on marketing, business and communication. We are interested in receiving applications on a range of topical themes within these broad areas including, but not limited to:
We particularly welcome doctoral applications that focus on questioning established thinking in Marketing to create forward thinking knowledge, and we encourage diverse methodologies.
Topic: Complaining via social media: perceptions of temporality in customer complaint behaviour following exceptional experiences in luxury London hotels.
Start Date: September 2013
Topic: Saudi Arabian fathers as key socialisation agents and emerging implications for healthy food marketing policy development'.
Start Date: September 2016
Topic: Applying experimental psychology and cognitive neuroscience in evaluating consumer’ fear and disgust towards entomophagy.
Start Date: September 2015
Topic: The meanings of retrogaming consumption of ‘Generation X’ and ‘Millennial’ men.
Topic: The potential of product placement in mobile games as an advertising strategy: A study evaluating Indian women consumers.
Start Date: April 2016
Topic: Privacy calculus in mobile social applications: privacy concerns and Internet experience of mobile device users in the UK.
Start Date: February 2014
Topic: Realistic Social Network Models.
Topic: Relationships and Trust in Business-to-Business Online Hosted Communities.