Oxford Brookes Business School

PhD: Applications and Students

  • Marketing, Society and Technology
  • Applications for PhD students

    Our research spans the challenging questions facing marketing theory and practice, currently and in the future. We have specific interests in the society, sustainability, responsibility, marketing nexus, and in the impacts of technology on marketing, business and communication. We are interested in receiving applications on a range of topical themes within these broad areas including, but not limited to:

    • Consuming more sustainably
    • Brand management & branding communications, e.g. branded content
    • Digital marketing strategies
    • Ethical/responsible/societal/transformative marketing
    • Emerging consumer groups and their novel behaviours (including impacts for marketing and innovation)
    • Engaging customers in a marketing cluttered world
    • Environmental and societal challenges for marketing theory and practice
    • Experiential, co-creative consumption
    • Impact of technology on marketing thought and practice
    • Insight into developing, emerging and ‘unknown’ markets that inform any facet of marketing
    • Politics and marketing
    • Social media behaviours and content
    • Shifting tourists, tourism behaviour and tourism marketing metrics

    We particularly welcome doctoral applications that focus on questioning established thinking in Marketing to create forward thinking knowledge, and we encourage diverse methodologies.