Oxford Brookes Business School


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    Understanding and Optimising Digital Research

    Research Outline

    As society adopts digital technologies, research involving businesses, citizens, governments and organisations needs to reflect this significant change. My ongoing work involves a critical appraisal of what we research, and how we research it as social scientists. Particular consideration lies in the ethics issues that arise when researching the digitalised society as well as the new methods and tools available for researchers.

    Research Outputs
    • Reynolds, N. & Quinton, S. (2017), Understanding Digital Research, London: Sage. (forthcoming).
    • Quinton, S. & Reynolds, N. (2017). The changing roles of researchers and participants in digital and social media research, in Iphofen R., ed. ‘Advances in research ethics and integrity’, Vol. 1, London: Emerald. (in press).
    • Quinton, S. & Reynolds, N. (2016). Ethical ponderings in social media research, in Woodfield K., ed. ‘Social Media and Social Science Research Ethics’. London: The Academy of Social Sciences (in press).
    • Quinton, S. (2014), Answering the social media research sceptics: the key beneficiaries of encouraging social media in research, in Woodfield K., ed ‘Social Media in Social Research: Blogs on Blurring the Boundaries’, London: The National Centre for Social Research and Sage.

    Quantitative Analytical Methods to Solve Problems Arisen from Various Complex Marketing Systems

    Research Outline

    Jie’s research areas focus on using quantitative analytical methods to solve problems arisen from various complex marketing systems where individuals, businesses, and organisations interact, adapt, evolve, react to the environmental changes and structures, functions, patterns, and outcomes are formed. Jie’s current research projects, in particular, covered the quantitative modelling of consumer choices and business strategies via artificial neural networks, efficiency and effectiveness of retail assortment structure, simulated experiments of the mechanism of customer word of mouth, adoption of chip-enabled mobile technology in data collection tool, and prospect of smart factories and transformation of the manufacturing industry in China.

    Research Outputs
    • Jie Meng, Roger Layton, Yimin Huang. (2016). Why do some consumers shop in this pharmacy for health products? A cross-check of vulnerable characteristics and store types, Journal of Retailing and Consumer Services., Vol 30 (May), pp. 116-130.
    • Heng Lian, Taeryon Choi, Jie Meng, Seongil Jo. (2016). Posterior Convergence for Bayesian Functional Linear Regression. Journal of Multivariate Analysis, Vol. 150 (Sep), pp. 27-41.
    • Heng Lian, Jie Meng, & Zengyan Fan. (2015). Simultaneous estimation of linear conditional quantiles with penalized splines. Journal of Multivariate Analysis, 141 (na), pp.1-21.
    • Heng Lian, Jie Meng, Kaifeng Zhao, (2015). Spline estimator for simultaneous variable selection and constant coefficient identification in high-dimensional generalized varying-coefficient models, Journal of Multivariate Analysis, Vol. 141, Iss. C, pp. 81-103.
    • Jie Meng. (2015). Sustainability: A framework of typology based on efficiency and effectiveness, Journal of Macromarketing. Vol. 35, Iss:1, pp. 84-98.
    • Peng Lai, Jie Meng, and Heng Lian. (2015). Polynomial spline approach for variable selection and estimation in varying coefficient models for time series data, Statistics and Probability Letters. Vol. 96 (Jan), pp. 21-27.

    International Education & Intercultural Learning

    Research Outline

    In light of the globalised higher education arena, current growth in outward bound student mobility, universities are seeking to better equip their students in intercultural learning to facilitate positive engagement with their neighbours. This can be achieved by implementing tools that will support students who embark on study-abroad journeys and better prepare them for these valuable experiences. My projects have built intercultural capacity within Australian higher education by enhancing the preparedness of students participating in short-term study tours to Asia. The projects developed functional resources to help students embrace change, establish shared understandings and develop cultural awareness prior to departure.

    Research Outputs
    • Bretag, T., & van der Veen, R. (Online First). ‘Pushing the boundaries’: Participant motivation and self-reported benefits of short-term international study tours. Innovations in Education and Teaching International. DOI: 10.1080/14703297.2015.1118397.
    • Bretag, T., van der Veen, R., Saddiqui, S. & Zhu, Y. (2016). Critical components in preparing students for short-term study tours to Asia. In Velliaris, D., & D., Coleman-George (eds.), Handbook of Research on Study Abroad Programs and Outbound Mobility (pp. 188-214). New York: IGI Global.
    • Penfold, P., & van der Veen, R. (2014). Investigating learning approaches of Confucian Heritage Culture students and teachers’ perspectives in Hong Kong. Journal of Teaching in Travel & Tourism, 14(1), 69-86.

    China Related Research

    Research Outline

    These research projects focus on China in terms of tourism, migration and the hotel industry. My work highlights the complexities with reference to the current economic, social and political realities in China. These studies contribute to the ongoing discussion on the transition of research conducted in China which has advanced into a new era, which will be marked by changes and transitions in topics, methodologies and researchers themselves.

    Research Outputs
    • Deepak, S., Zhu, Y., & van der Veen, R. (2016). Unlocking the talents-in-waiting: Case study analysis of Chinese and Indian high-skilled migrants in South Australia. International Migration, 54(6), 74-93.
    • Huang, S., van der Veen, R., & Zhang, G. (2014). New era of China tourism research. Journal of China Tourism Research, 10(4), 379-387.
    • Su, L., Huang, S., van der Veen, R., & Chen, X. (2014). Corporate social responsibility, corporate reputation, customer emotions and behavioral intentions: A structural equation modeling analysis. Journal of China Tourism Research, 10(4), 511-529.

    Digitalisation in European SMEs

    Research Outline

    SMEs form the economic backbone of European society and yet are under researched. This mixed method research investigates perceptions and activities of SMEs across Italy, Spain Uk and Ireland and in different industry sectors to provide insight into how digital technologies are being adopted and used to drive small business growth. Both new theoretical models and practical recommendations have been developed.

    Research Outputs
    • Quinton, S., Canhoto, A., Molinillo, S., Pera, R. & Budhathoki, T. (2017). Conceptualising a digital orientation: antecedents of supporting SME performance in the digital economy, Journal of Strategic Marketing, (in press).
    • Quinton, S. & Canhoto, A. (2016). What makes a digital innovator? Chapter in Institute of Directors’ Handbook. London: Institute of Directors.
    • Quinton, S. (2016). Digital Marketing: A Strategic and Holistic Approach, Interview in Leader to Leader Journal, (A leading American Business Leaders publication), 58–59. doi:10.1002/ltl.20263

    The Impact of Digitalisation on Business

    Research Outline

    This work on digitalisation and its impact on business involves charting the adoption and usage of digital technologies by businesses in order to reflect critically on current business behaviour. Outputs from research include both empirical and conceptual papers and contributions to theory and practice.

    Research Outputs
    • Quinton, S. & Simkin, L. (2016). The digital Journey: reflected learning and Emerging challenges, International Journal of Management Reviews (in press). DOI:10.1111/ijmr.1204
    • Quinton, S. & Wilson, D. (2016). Tensions and ties in social media networks: Towards a model of understanding business relationship development and performance enhancement through the use of LinkedIn, Industrial Marketing Management, 54,15-24.
    • Quinton, S. (2016). Digital Marketing: A Strategic and Holistic Approach, Interview in Leader to Leader Journal, (A leading American Business Leaders publication), 58–59. doi:10.1002/ltl.20263
    • Quinton, S. (2016). Re-thinking pricing in the digital economy: towards a digital orientation of pricing strategy, Academy of Marketing annual conference, Newcastle Business School, July 2016.
    • Quinton, S. (2015). Pricing strategy in the digital era; a new taxonomy. Academy of Marketing Science, 18th World Marketing Congress, Bari, Italy, July 14-18.
    • Quinton, S. (2013), The community brand paradigm: a response to brand management’s dilemma in the digital era, Journal of Marketing Management, 29(7-8), 912-932.

    Understanding Industry-university Collaborations in the Digital Era

    Research Outline

    This project focused on identifying both the interaction, resources, and outcomes that characterise successful R&D collaboration, and the aspects that enable, facilitate, block, or create barriers to successful R&D collaborations. The roles played by individuals and organisations in the co-production of knowledge within university and industry collaborations were also highlighted. Practical principles were provided to assist both parties in forming successful collaborations.

    Research Outputs

    The Impact of Digitalisation on Society

    Research Outline

    Current research includes work to understand the role that digital technology can play in the lives of citizens in their relationships with others. For example projects include, how citizens communicate with local government as a response to the Default to Digital Government strategy or investigating how the use of photograph sharing through social media may alleviate social isolation amongst older people. Pilot project data will inform future grant applications.

    Research Outputs
    • Budhathoki, T., Canhoto, A & Quinton, S. (2016). Citizens’ engagement with local authorities through digital technologies: the realities of ‘Default to Digital’ and e-participation. Academy of Marketing annual conference, Newcastle Business School, July 2016.
    • Quinton, S. & Fennemore, P. (2013), Missing a Strategic Marketing Trick? The Use of Online Social Networks by UK charities, International Journal of Non-Profit and Voluntary Sector Marketing. 18(1),36-51.

    How do Brand Managers Conceptualise Brands?

    Research Outline

    Brand management has been undergoing radical changes in a world of internet- empowered individuals, groups and organisations. Subsequently, the co-creation of brands has been increasingly emphasised in brand management practice as well as theory, especially the co-creation between an organisation’s internal and external brand stakeholders. However, no brand conceptualisation has yet been developed which fully addresses these technological and managerial changes. The purpose of this research is therefore to investigate empirically how the term brand is conceptualised by brand managers in the current age of the internet-based democratisation of brand management.

    Research Outputs
    • Asmussen, B. (2014) 'How do brand managers conceptualise brands as complex phenomena?'. Paper presented at the 43rd EMAC European Marketing Academy, Valencia, Spain, June.
    • Asmussen, B., Harridge-March, S., Occhiocupo, N. and Dawes-Farquhar, J. (2013) 'The multi-layered nature of the internet-based democratization of brand management', Journal of Business Research, vol. 66, no. 9, pp. 1473-1483.
    • Asmussen, B. (2013) 'How do Corporate Brand Managers Conceptualise Brands? A Social Constructivist Investigation'. Paper presented at the 42nd EMAC European Marketing Academy, Istanbul, Turkey, June.

    Defining Branded Content for the Digital Age

    Research Outline

    This research project aims to provide new insights into the key conceptualisations of the term branded content which practitioners adopt within marketing communications discourse. Improving the clarity of this complex concept will support branded content practice as well as theory to progress and therefore -on a larger scale- help marketing communications discourse as a whole to move forward.

    Research Outputs
    • Asmussen, B., Wider, S., Williams, R., Stevenson, N., Whitehead, E. & Budhathoki, T.: Branded Content: Old Wine in New Bottles or The Dawn of a New Marketing Communications Concept? Academy of Marketing, Newcastle, July 2016.
    • Asmussen, B., Wider, S., Williams, R., Stevenson, N., Whitehead, E. & Canter, A.: Defining branded content for the digital age. The industry experts’ views on branded content as a new marketing communications concept. A collaborative research project commissioned by the BCMA and conducted by Oxford Brookes University and Ipsos MORI. Published in June 2016.
    • Asmussen, B., Wider, S., Williams, R., Stevenson, N., Whitehead, E. & Budhathoki, T.: Defining Branded Content for the Digital Age: An Exploration of Marketing Communication Experts' Key Conceptualisations. EMAC, May 2016, Oslo.
    • Asmussen, B., Postler, K., Butler, A., Canter, A., Thomson, S., Macfarlane, G., Michels, N., Budhathoki, T., Wider, S. & Li, M.: How do you conceptualise branded content? An exploration of marketing communications discourse. Academy of Marketing, 7-9 July 2015, Limerick, Ireland

    Tourist Satisfaction & Destination Marketing

    Research Outline

    This work on Tourist Satisfaction and Destination Marketing aims to address two challenges that the tourism and hospitality sectors are facing. The first challenge features the globalisation of consumption that requires all stakeholders, including the private and public sector to deliver a high-quality yet balanced experiences to both visitors as well as to residents. The second challenge relates to the difficulty in quantitatively measuring sustainable tourism development across sectors, destinations and source markets. These projects are a first step to understand and contribute to sustainable tourism development by helping various stakeholders in the destination to allocate their resources more effectively.

    Research Outputs
    • Hosany, S., Prayag, G. van der Veen, R., Huang, S., & Deesilatham, S. Mediating effects of place attachment and satisfaction on the relationship between tourists’ emotions and intention to recommend. Journal of Travel Research. Forthcoming.
    • Huang, S., Afsharifar, A., & van der Veen, R. (2016). Examining the moderating role of prior knowledge in the relationship between destination experiences and tourist satisfaction. Journal of Vacation Marketing, 22(4), 320-334.
    • Song, H., van der Veen, R., Li, G., & Chen, J.L. (2012). The Hong Kong tourist satisfaction index. Annals of Tourism Research, 39(1), 459-479.
    • Song H., Li, G., van der Veen, R., & Chen, J.L. (2011). Assessing mainland Chinese tourists’ satisfaction with Hong Kong using the Tourist Satisfaction Index. International Journal of Tourism Research, 13(1), 82-96.

    Investigating the Psychosocial and situated barriers Impeding the Adoption of Sustainable Consumption Behaviours in Europe, America, China & India

    Research Outline

    A collection of interconnected cross-disciplinary projects to explore sustainable consumption include:

    • Study (1). Exploring psychological and marketing barriers and drivers of sustainable consumption: a 10 country study (Europe, US, China). PI.
    • Study (1b). Extended study (1) among India’s urban middle-class & affluent consumers. PI.
    • Study (2) Extended study on China to investigate cultural values and revisit barriers & drivers identified in study (1). Co-PI.

    Solutions to overcome barriers to sustainable consumption will be of significant interest to commercial organisations to inform their carbon-reducing strategies and product innovation, and to policy makers, non-profit and public sector organisations and campaign groups concerned with increasing engagement with consuming sustainability.

    Research Outputs
    • Chatterjee, I., Dermody, J. and Kumar, S. (2017). The Potential Contribution of Consumer Neuroscience to Investigate Western Consumer’s Acceptance of Entomophagy. Journal of Insects & Feed. Forthcoming
    • Janine Dermody and Indroneel Chatterjee. (2016). Food Glorious Food, Fried Bugs and Mustard! Exploring the Radical Idea of Entomophagy in Advancing Sustainable Consumption to Protect the Planet. Competitive paper in Conference Proceedings, Academy of Marketing , Newcastle, July 2016.
    • Janine Dermody, Stuart Hanmer-Lloyd, Nicole Koenig-Lewis & Anita Lifen Zhao. (2016). Investigating Sustainable Consumption Behaviour among American and Chinese Consumers. Competitive paper in Conference Proceedings, Academy of Marketing, Newcastle, July 2016.
    • Janine Dermody, Stuart Hanmer-Lloyd, Nicole Koenig-Lewis & Anita Lifen Zhao (2015). Advancing sustainable consumption in the UK and China: The mediating effect of pro-environmental self-identity. Journal of Marketing Management, Special Issue on Sustainable Consumption, Activism, Innovation and Brands. 31(13-14), 1472-1502. DOI:10.1080/0267257X.2015.1061039
    • Koenig-Lewis, N., Palmer, A., Dermody, J., & Urbye, A. (2014). Consumers' evaluations of ecological packaging - Rational and emotional approaches. Journal of Environmental Psychology, 37(March), 94-105. doi: 10.1016/j.jenvp.2013.11.009
    • Dermody, J., Hanmer-Lloyd, S. and Scullion, R. (2009). Shopping for Civic values: Exploring the Emergence of Civic Consumer Culture in Contemporary Western Society. Advances in Consumer Research, Vol. 36, 316-324.

    Celebrity Endorsement & Advertising Effectiveness

    Research Outline

    The idea behind celebrity-endorsed campaigns is simple: to draw attention to the endorsed brand and to complement the desired image values. My work has empirically assessed the impact of the perceived image of celebrity endorsers on tourists’ intentions to visit, using celebrity-endorsed print advertisements for destinations. The results indicate that celebrity endorsers have a significant impact on people’s attitudes and visit intentions. The studies also provide clues to what extent celebrity-endorsed advertisements differ from non-endorsed advertisements and explores such differences in terms of destination match-up between native and non-native celebrity-endorsed advertisements.

    Research Outputs
    • Van der Veen, R., & Song, H. (2014). The impact of the perceived image of celebrity endorsers on tourists’ intentions to visit. Journal of Travel Research, 53(2), 211-224.
    • Van der Veen, R., & Song, H. (2010). Exploratory study of the measurement scales for the perceived image and advertising effectiveness of celebrity endorsers in a tourism context, Journal of Travel & Tourism Marketing, 27(5), 460-473.
    • Van der Veen, R. (2009). Celebrity endorsement effectiveness for print destination advertising, European Journal of Tourism Research, 2(2), 186-189.
    • Van der Veen, R. (2008). Analysis of the implementation of celebrity endorsement as a destination marketing instrument. Journal of Travel & Tourism Marketing, 24(3), 213-222.

    Evaluating the Advertising Rhetoric Employed in the 2015 British General Election Campaign

    Research Outline

    The research rotates around 2 two core themes:

    • The ethics of using attack messages in election campaigns & the implications for the reputation of politics and marketing.
    • Youth as a critical citizenry: exploring young first-time voters’ political cynicism, trust & personal efficacy.

    The empirical dataset spans the 2001, 2005, 2010, 2015 British general elections.

    This research is of significant importance because the lack of trust and efficacy, combined with high distrust and cynicism contributes to youth political disengagement. This disengagement is an acute problem both for civic society and youth civic agency and identity.

    Research Outputs
    • Janine Dermody. (2016). Evaluating the Advertising Rhetoric Employed in the 2015 British General Election Campaign. In Darren G. Lilleker and Mark Pack (Eds.) Political Marketing and the 2015 UK General Election. Palgrave Studies in Political Marketing and Management. Book Chapter (chapter 7).
    • Janine Dermody. (2016). A Fantastical Exploration of the Colour of Magic in Political Advertising: Discourse with a Wizard. The Marketing Review, 16(3), 215-232.
    • Janine Dermody, Stuart Hanmer-Lloyd, Nicole Koenig-Lewis, & Anita Lifen Zhao (2015). Young British Partisan Attitudes to Negative Election Campaign Advertising: A Tri-Party Perspective. Journal of Political Marketing. DOI: 10.1080/15377857.2014.959687
    • Janine Dermody, Stuart Hanmer-Lloyd, Nicole Koenig-Lewis & Anita Lifen Zhao (2014).Young British Partisans’ and Non-Voters’ Processing of Attack Election Advertising and the Implications for Marketing Politics. Journal of Marketing Management, 30 (9-10), 974-1005. doi: 10.1080/0267257X.2014.933866
    • Dermody, J., Hanmer-Lloyd, S., Koenig-Lewis, N. and Zhao, A.L. (2013). Attack Advertising as an Agent of British Youth Political Disempowerment? A Review of Evidence. In Scullion, R., Jackson, D., Lilleker, D. and Gerodimos, R. (Eds.), Agents of (Dis)Empowerment: Media and Civic Engagement. Routledge.
    • Dermody, J., and Hanmer-Lloyd, S. (2011). An Introspective, Retrospective, Futurespective Analysis of the 2010 British General Election Advertising Campaign. Journal of Marketing Management (special issue: The Marketing Campaign: The 2010 British General Election). Vol.27 (7/8), 736-761.
    • Dermody, J., Hanmer-Lloyd, S. and Scullion, R. (2010). Young People and Voting Behaviour: Alienated Youth and (or) an Interested and Critical Citizenry? European Journal of Marketing (special issue on political marketing). Vol.44 No. 3/4, 421- 435.
    • Dermody, J. and Hanmer-Lloyd, S. (2005), Promoting Distrust? A Chronicle of the 2005 British General Election Advertising Campaigns. Journal of Marketing Management (special issue: The Marketing Campaign: The 2005 British General Election). Vol.21. 1021-1047.
    • Dermody, J. and Scullion, R. (2005). Young People’s Attitudes towards British Political Advertising: Nurturing or Impeding Voter Engagement? Journal of Nonprofit and Public Sector Marketing (special issue on current issues in political marketing). Vol. 14. Issue 1/2. 129-149.
    • Scullion, R. and Dermody, J. (2005). The Value of Party Election Broadcasts for Electoral Engagement: A Content Analysis of the 2001 British General Election Campaign. International Journal of Advertising. Vol. 24 (3). 345-372. (IF: 1.9 (2013)).
    • Dermody, J. and Hanmer-Lloyd, S. (2005). Safeguarding the Future of Democracy: (Re)Building Young People’s Trust in Parliamentary Politics. Journal of Political Marketing. Vol 4 (2/3). 115-133.
    • Dermody, J. and Hanmer-Lloyd, S. (2004). Segmenting Youth Voting Behaviour through Trusting-Distrusting Relationships: A Conceptual Approach, International Journal of Nonprofit and Voluntary Sector Marketing. Vol. 9. No. 3. 202-217.
    • Dermody, J. and Scullion, R. (2003). Facing the Future: Young People’s Awareness of the 2001 British General Election Advertising Campaigns. Journal of Public Affairs. Vol. 3. No. 2. 152-165.
    • Dermody, J. and Scullion, R. (2003). Exploring the Consequences of Negative Political Advertising for Liberal Democracy. Journal of Political Marketing. Vol. 2. No. 1. 77-100.
    • Dermody, J. and Scullion, R. (2001). Delusions of Grandeur? Marketing’s Contribution to ‘Meaningful’ Western Political Consumption. European Journal of Marketing, Vol.35 No. 9/10, 1085-1098.