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  • Cristovao Bomfim Silva Dos Santos

    PhD: The mechanisms of building and sustaining trust in indigenous tourism: a case study of the Pataxó Jaqueira community in Porto Seguro, Brazil

    The Oxford School of Hospitality Management

    Oxford Brookes Business School

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    Mode of StudyFull-Time
    SupervisorsPeter Lugosi, Rebeca Hawkins
    Research Abstract

    The mechanisms of building and sustaining trust in indigenous tourism: a case study of the Pataxó Jaqueira community in Porto Seguro, Brazil.

    This research focuses on exploring the mechanisms through which trust is built and maintained in indigenous tourism planning and development.  The study employs an ethnographic approach and adopts three qualitative methods for generating data: participant observation, semi-structured interviews and document analysis.  Conducted in the Pataxó community of Jaqueira, situated in the city of Porto Seguro in the South of Bahia in Brazil, the research offers greater historical, political and socio-cultural understandings of the different aspects of trust regarding the Pataxó ethnic group and their implications for indigenous tourism planning and development. It also provides a theoretical contribution and a better understanding of the construction and maintenance of trust and the mechanisms of change in trust that have occurred as a part of indigenous tourism planning and development. The findings can create opportunities for local policy interventions and recommendations. They will also contribute to local tourism planning and policy makers and promotional tourism agencies on responsible and sustainable practices.