Oxford Brookes Business School

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  • Mohammadhadi Alaei

    PhD: Examining self factors in conspicuous consumption considering socio-cultural elements as moderators

    Marketing

    Oxford Brookes Business School

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    Mode of StudyFull-Time
    SupervisorsJanine Dermody, Nicoletta Occhiocupo
    Research AbstractThis study aims to examine the interaction between traditional cultural values with emerging consumerist values and its influence on (un) Sustainable consumption practices of clothing among Iranian consumers with the aim of promoting possible innovative sustainable framework(s) such as Product-service systems through proposed Iranian consumer’s cultural values and practices.