Academic:
Output
Pera, R., Occhiocupo, N. and Clarke, J. (2016) Motives and resources for value co-creation in a multi-stakeholder ecosystem: A managerial perspective (2016), Journal of Business Research, Vol. 69, n. 10, pp. 4033-4041
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Molinillo, S., Ekinci, Y., Whyatt, G., Occhiocupo, N. and Stone, M. (2016) Private Label Management: Insights and Research Directions, in Gómez-Suarez, M. and Martínez-Ruiz, M.P. (Eds.) Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy, IGI Global, ISSN: 2327-5502 Pera, R., Occhiocupo, N. and Clarke, J. (2016) Managerial perspectives on value co-creation: a multi-stakeholder approach, 4th ICCMI Conference, Heraklion (Greece), 21-24 June
Preciado, S., Ekinci, Y. and Occhiocupo, N. (2016) Symbolic consumption, culture, and global brands: comparing brand consumptions in Bogotá and London, Global Marketing Conference (GAMMA), Hong Kong, 22-24 July, ISSN 1976-8699
Occhiocupo, N. and Hanke, I. (2015) Understanding what motivates German consumers to participate in FMCGs online communities: implications for National Brands & Private Labels‟ in Martínez-López, F.J., Gázquez-Abad, J.C. and Sethuraman, R. (Eds.) Advances in National Brand and Private Label Marketing, Springer, ISBN 978-3-319-20181-8
Molinillo, S., Ekinci, Y., Whyatt, G. and Occhiocupo, N. (2014) „A trend analysis of private label research between 2000 and 2012‟ in Gázquez-Abad, J.C., Martínez-López, F.J., Esteban-Millat, I., Mondéjar-Jiménez, J.A. (Eds.) National Brands and Private Labels in Retailing, Springer, ISBN 978-3-319-07194-7
Asmussen, B., Harridge-March, S., Occhiocupo, N. and Farquhar, J. (2013) The multi-layered nature of the internet-based democratization of brand management, Journal of Business Research, Vol. 66, n. 9, pp. 1473-1483, September, ISSN 0148-2963.
Liang, S.W.J., Ekinci, Y., Occhiocupo, N. and Whyatt, G. (2013) „Antecedents of Travellers‟ Electronic Word-of-Mouth Communication‟, Journal of Marketing Management, Vol. 29, n.5-6, pp. 584-606, ISSN 0267-257X.
Korotkov, N., Occhiocupo, N. and Simkin, L. (2013) Simulated Test Marketing in Emerging Markets: The Need to Re-Think, Marketing Intelligence and Planning, Vol. 31, n. 7, pp. 807-822, ISSN: 0263-4503.
Occhiocupo, N. and Friess, M. (2013) Exploring customer motivations to engage in virtual fashion communities: implications for Retailers, Oxford Retail Future Conference, University of Oxford, 9-10 December.
Occhiocupo, N. and Friess, M. (2013) Exploring what motivates consumers to co-create value in virtual fashion communities, The 2013 Naples Forum on Service, Ischia, 18-21 June.
Liang, S.W.J., Ekinci, Y. and Occhiocupo, N. (2012) Antecedents of travellers' electronic word-of-mouth communication, Academy of Marketing Conference 2012, Southampton, 3-5 July.
Occhiocupo, N. (2011) The value co-creating process: lessons learned from the case of a leading manufacturer, in Gummesson, E., Mele, C. and Polese, F. (eds.) (2011), Service Dominant logic, Network & Systems Theory and Service Science, Napoli: Giannini, ISBN 13: 978-88-7431-525-3
Occhiocupo, N. (2011) Innovation in Foodservice: the case of a world leading Italian company, The Marketing Review, Vol. 11, n. 2, pp. 180-201, ISSN1469-347X.
Preciado, S., Ekinci, Y. and Occhiocupo, N. (2011) Symbolic Consumption of Global Fashion Brands in The UK, EIRASS Conference, San Diego, July. Asmussen, B., Harridge-March, S., Occhiocupo, N. and Farquhar, J. (2011) “The internet-based democratisation of corporate brand management – An exploration of managerial perspectives”, 7th Global Brand Conference, Academy of Marketing, SIG, Saïd Business School, University of Oxford, 5-7 April.
Occhiocupo, N. (2010) Innovation in foodservice: the case of a world leading Italian company, Academy of Marketing Conference, Coventry, 6-8 July - Best Paper Award in the case study track.
Asmussen, B., Harridge-March, S., Occhiocupo, N. and Farquhar, J. (2010) The Internet-Based Democratisation of Brand Management – The Dawn of a New Paradigm or Dangerous Nonsense?, EMAC Conference, Copenhagen, June.
Occhiocupo, N. (2008), Servicezing a branded product: The case of a leading Italian food manufacturer, EIRASS Conference, Zagreb, Croatia, 14–17 July, ISBN 978-90-6814-172-6.
Occhiocupo, N. (2005), Exploring innovative market entry approaches to foodservice: a case study, XIII International Conference on Research in the Distributive Trades of the European Association of Education and Research in Commercial Distribution (EAERCD) – University of Lund (Sweden), Lund, 29 June – 1 July.
2014 - ongoing