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Business Management (Marketing)

MSc

Accredited by the Association of MBAs (AMBA)

Business School

This MSc Business Management (Marketing) course is focused on your career. With this master's degree accredited by the Association of MBAs (AMBA) and the Chartered Management Institute (CMI) you will be ready for a successful international career with a commercial or not-for-profit organisation.

On this course you will learn to identify, analyse and evaluate a range of business related issues. You will develop suitable responses to these problems and be able to select the most appropriate course of action.

This specialism enables you to focus your studies within the area of Marketing. Focusing on the marketing discipline will prepare you for a range of careers. These include product and brand management, market analysis and research, customer relationship and services management, direct marketing, digital marketing, public relations, media and advertising. Studying the Marketing specialism means you will take several Marketing focused modules and your final degree will be awarded as MSc Business Management (Marketing).

Please come to our Postgraduate Open Day or Master's Online Information Session

Available start dates

September 2017 / January 2018 / September 2018

Teaching location

Headington Campus / Wheatley Campus

Course length

  • Full time: 12 months
  • Part time: 2 years

UCAS Postgraduate code

52723

For full application details, please see the 'How to apply / Entry requirements' section.

  • Employability: You will develop the skills, knowledge and ability to work in an international environment. You learn current theory in business and management and we provide opportunities for you to develop skills valued by employers to enhance your employability. You will gain practical experience by taking part in a live business development scenario or client project. Our graduates go on to successful international careers with a range of commercial and not-for-profit organisations. We emphasise developing your CV and interview skills through the support of our Careers Centre. 
  • Opportunities: We will provide you with new experiences and the chance to really interact with industry. You will have the opportunity to go on an optional field trip to Boston, USA. Here you will meet company executives, go on study tours, as well as a lot of sightseeing.
  • Teaching and Learning: We have a track record of excellence in teaching, learning and research and you will be supported in your studies and beyond. The teaching team have a wealth of business and management experience and combine theory and industry knowledge into your learning, Industry cases are used throughout the programme both in-session and at assessment, especially as part of the dissertation. Guest speakers from public and private sector organisations present their perspectives on issues at module seminars or at exclusive events.
  • Student support: As a student you will be assigned to an Academic Adviser who will provide both academic and personal support. Student Support Co-ordinators provide guidance for your course and university-wide administrative issues. They organise a range of events to help you adjust to postgraduate study and are able to help you get advice about any issues you may have during your studies.
  • Oxford Location: Oxford offers everything you could want as a student and more. It will provide you with a host of learning and employment opportunities with a range of internships and graduate jobs available. Located just over an hour from the hub of business life in London with easy access to international airports, you'll be at the heart of the UK's most successful economic region. Oxford will provide you with a host of learning and employment opportunities with a range of internships and graduate jobs available.
  • Professional Accreditation: This course is accredited by the Association of MBAs (AMBA) and dual accredited by the Chartered Management Institute (CMI) which is dedicated to promoting the highest standards in management and leadership excellence.

Please come to our Postgraduate Open Day or Master's Online Information Session

Modules

On the MSc Business Management (Marketing) course you will study the modules listed below, and then choose between completing a dissertation, a synoptic research project or work-based project. Please also refer to the course structure charts: September Entry and January Entry

Research Methods: This module will prepare you to undertake effective research drawing upon a range of secondary and primary data sources in preparation for your coursework. You will be introduced to a range of tools required for research including methodological issues, data collection techniques and study skills. This module prepares you for completing high quality, systematic business and management research.

Operations and Process Management: In this module you will develop your understanding of an organisation’s ability to deliver goods and services of the quality, quantity and cost that will satisfy customers’ needs, while making efficient use of resources. The key principles introduced in this module can be applied to any business sector and function. You will explore the complex relationships between functional areas and the real world of business. Your studies will develop your understanding about how business operations can be most effectively managed. This includes issues of ethics, environmental sustainability, global business, complexity and uncertainty, and continuing professional development.

Introduction to the Principles of Marketing: In this module you will be introduced to the key principles of marketing. You will explore the roles of buyers, the marketing environment, and the ways marketers plan, manage, and monitor marketing programmes in an international environment.

Finance and Accounting for Business: In this module you will develop your critical assessment of corporate financial information from the users' perspective. You will study both financial and management accounting covering three areas: basics  (terminology, purposes, users), rules and regulations, and business entities.

Financial accounting - key financial statements, published accounts and analysis and interpretation through ratios.

Management accounting - costing, budgeting and forecasting, budget management and pricing.

Global Strategic Management: Strategic management is the process by which managers formulate and implement strategies to generate high performance. In this module you will develop your understanding of the managerial strategic challenge; how to deliver sustainable competitive advantage. You will engage in critical evaluation of the key strategic issues. You will consider the wider economic environment and explore why strategy is important, how organisations make strategic decisions through the processes of analysis, choice and responsible and ethical management and leadership.

Developing Skills for Business Leadership: Successful leaders have different approaches to their work, sharing a range of diverse personality traits. They are central to a manager's effectiveness and are developed over time and with an awareness of the differing cultural contexts. A key purpose of this module is to encourage you to develop a strong sense of self-awareness of your own strengths and weaknesses as a manager and colleague. In addition, you will develop a range of definable skills which are pivotal to successful management practice. These include decision-making skills, team-working and interpersonal skills and others associated with developing personal effectiveness. You will develop your skills of reflexivity to explore the implications for professional practice. This module helps you develop the confidence to articulate your skills necessary for career development.

Managing the Contemporary Organisation: This module aims to develop your understanding of the principles of leading and managing international contemporary organisations. Although the focus is on contemporary organisations, a historical perspective is a thread that runs through the module to provide a context for current issues and practices in leading and managing organisations. You will explore long term patterns and the extent to which the past can shape the present.

Understanding Customer Behaviour: You will critically appraise the behaviours of customers and their interactions with marketing. Informed by behavioural science, you will analyse why customers behave as they do and how marketing activity influences their behaviours. This analysis informs your critical understanding and implementation of both strategic and responsible marketing practice. An innovative dimension of this course is the investigation of change agents that will significantly influence the behaviours of customers in the future, for example neuroscience, climate change and technology innovation. This is an analytical module that utilises research evidence to inform evaluation, behavioural and communications research.

Global Marketing Strategy: In this module you will apply concepts you studied earlier with an emphasis on the global environment of marketing. You will develop your understanding of creating sustainable competitive advantage in a global context, implementing strategies to take into account both the convergence and divergence of consumer preferences, creating global products and brands that have near-universal application and appeal, and the importance of ethical and social issues in the global marketplace.

Capstone Module Choice

You will choose one of the following capstone modules that best suits your academic interests or professional development requirements.

Dissertation: This is an opportunity for you to carry out an in depth investigation into a topic of Business Management which is of particular interest to you. It should have an appropriately clear focus and be an investigation based on primary and/or secondary data, justified and supported by detailed reference to relevant theories and concepts from literature.

Synoptic Research Project: In this module you are expected to integrate, apply and extend the knowledge and skills gained within the core modules of the field. It is conceptualised as a retrospective and integrative academic experience. This module will provide you with a structured opportunity to demonstrate and learn more about the complexity of business and management knowledge by emphasising your capability for synthesis, and applying and connecting the learning gained in core modules of the programme. The module includes the analysis of a substantial case study and an oral viva at the end of the programme.

Client Project: You have the opportunity to link theory to practice by analysing a real organisational issue. Having identified a project (with the approval of both the client company and the Module Leader) you investigate a particular issue, one that can be supported through the relevant literature and by conducting primary research with the client. This module is not an internship but can be taken in conjunction with an internship you have identified and are participating in. The ‘issue’ in question may be current management problem for the client organisation or related to future strategic choices. The Client Project provides you with a significant learning and personal development experience. 

As courses are reviewed regularly as part of our quality assurance framework, the list of modules you choose from may vary from that shown here.

Chartered Management Institute (CMI) Accreditation: This course is dual accredited by CMI – a CMI accreditation means you have the option to graduate with your degree and gain a professional CMI qualification (Level 7 in Strategic Management and Leadership) and there’s no extra study involved. This accreditation is not only a hallmark of excellence, but also provides you with benefits. For example, student members can access online content, networking events, company visits, online seminars and mentoring.

A CMI Induction event will be held so you can find out about the CMI qualification and membership and choose whether you would like to qualify and join. If you do choose to gain the CMI qualification you will need to pay a non-refundable fee for the CMI level 7 qualification in Strategic Management & Leadership, which is currently £265 and includes one-year membership of the CMI.

Teaching and learning

Much of the teaching on this course takes the form of interactive workshops, but there are also lectures from staff and visiting speakers. Lectures, discussions, role-play exercises and seminars are linked with selected case studies and assessments to strengthen your practical analysis and decision-making skills. You will have the opportunity to develop your skills in working as part of a team through structured group assignments.

Teaching staff at the Business School are academic researchers and/or from an industry background with an in-depth practical experience of business and management issues. Visiting speakers from business, industry, consultancies and research bodies provide further input.

Approach to assessment

Each module is assessed individually, generally on the quality of written or visual presentation work, and to some extent on verbal presentations. Assessment methods may include reports, seminar papers, formal written examinations, in-class tests, project work, visual and verbal presentations, workshops, simulations, oral exams (viva) and practical exercises. The majority of assessments are based on individual assignments, but there is some assessed group work.

Specialist facilities

At Headington we have developed outstanding facilities. Our John Henry Brookes Building is the most significant project in the history of Oxford Brookes University. Set at the heart of our Headington campus, it has been designed for the future of higher education and has transformed the experiences of our students and the entire University community. Find out more about the John Henry Brookes Building.

We're investing over £30m to create modern teaching and learning facilities and creating a new home at Headington for the Business School.

Set to be complete in 2017, you'll see:

• The Business School brought together in a modern, professional environment

• 30 teaching rooms and a collaborative lecture theatre

• A new Main Hall with soundproof wall, perfect for teaching and events like graduations

• Social learning spaces and a cafe

• A new gateway into the Headington Campus.

Our library provides specialist business resources  (both hard copy and via online access) to UK and overseas companies' annual reports, statistics on all aspects of business and management, a wide range of constantly updated key texts, and postgraduate MA, MBA, MSc and PhD theses.

Field trips

By listening to our students and recognising the need for practice-oriented business and management education, we have introduced new ways to engage with companies from the public and the non-profit sector. You will have the opportunity to visit various company sites organised through our extensive network of corporate contacts and the Chartered Management Institute. We also host a number of guest speakers throughout the year who bring their business and management experience and expertise to the classroom.

We offer an International Business in Practice Study Trip module. The purpose of this study trip is to give postgraduate students a hands-on, intensive experience with the ideas and practices of global business. The programme will include presentations from local management executives and experts. Students will have direct interaction with management executives and practices through site visits to major corporations and agencies.

This study trip is voluntary and all costs associated with the trip will need to be funded by you. It is not linked to university assessments in any way. If you successfully complete this module you will have the following non-credit bearing module recorded on your transcript: P58335 International Business in Practice: Study Trip.

Field trips are optional and incur a cost

Tuition fees

Home/EU - full time fee: 2017/18: £8,160 2018/19: £8,320

Home/EU - part time fee: 2017/18: £5,000 2018/19: £5,100

International - full time: 2017/18: £14,300 2018/19: £14,590

Where part time fees are quoted the same fee will apply in year 2 of study.

Please be aware that some courses will involve some additional costs that are not covered by your fees. Specific additional costs for this course, if any, are detailed in the 'This course in detail' window above.

Questions about fees?
Contact Student Finance on:
+44 (0)1865 483088
finance-fees@brookes.ac.uk

Funding and scholarships

Entry requirements

A minimum of a second class honours degree (2:2) in any academic discipline, or equivalent overseas degree from a recognised institution or equivalent professional or other qualification.

Applicants who possess a diploma rather than a degree may be eligible for entry provided they have compensatory work experience and can demonstrate career development.

This course attracts students from a wide range of backgrounds and nationalities. Applications are welcome from those in work and seeking continuing professional development.

Entry will also be subject to two satisfactory references (one of these must be an academic reference).

Please also see the university's general entry requirements.

English language requirements

If English is not your first language you will need to satisfy the university's English language requirements:

  • IELTS minimum level 6.0, (with a minimum of 6.0 in reading and writing, and 5.5 in listening and speaking).
  • If you have completed your undergraduate degree in the UK (at least one full year of study) you will automatically meet our English language requirements

Please also see the university's standard English language requirements

English requirements for visas

If you need a student visa to enter the UK you will need to meet the UK Visas and Immigration minimum language requirements as well as the university's requirements. Find out more about English language requirements.

International applications

Preparation courses for International and EU students

We offer a range of courses to help you to meet the entry requirements for this course and also familiarise you with university life. You may also be able to apply for one student visa to cover both courses.

  • If you need to take a pre-master's course to help you to meet both the English language and academic entry requirements for your master's course, you can take our two year master’s course. This course combine the pre-master's diploma and your master's in one application. You can apply for one visa for the two years of study.
  • If you need to improve your English language, we have pre-sessional English language courses available to help you to meet the English language requirements of your chosen master’s.

If you are studying outside the UK, for more details about your specific country entry requirements, translated information, local contacts and programmes within your country, please have a look at our country pages.

How to apply

You apply for this course through UCAS Postgraduate.

Through UCAS Postgraduate, you should use the UKPASS portal to make your application, which will then be forwarded directly to our Admissions Office. You should send supporting documentation to us directly using the email addresses on the UKPASS application form.

Please contact Business School enquiries if you need help with your application or require any further information.

Terms and Conditions of Enrolment

When you accept our offer, you agree to the Terms and Conditions of Enrolment. You should therefore read those conditions before accepting the offer.

How this course helps you develop

You will develop advanced level knowledge of organisations, their management and the environment in which they operate through:

  • Learning about contemporary business/management issues at both micro and macro levels
  • Undertaking an integrated, multi-disciplinary approach to business problem solving
  • The business experience of teaching staff. Many academics undertake consultancy work in commercial and non-commercial organisations and visiting guest speakers contribute to modules and extra-curricular activities
  • Various company visits are organised, eg ASDA distribution centre in Didcot and BMW in Oxford

You will develop the ability to apply your knowledge and understanding of business and management to complex issues by:

  • Being encouraged to critically review (both individually and through group activities) real-world cases
  • Your involvement in group work with an international group of students. This provides you with different and interesting perspectives on the world, enhancing your business and management knowledge
  • Being encouraged to integrate knowledge and understanding across the modules, mirroring the complexities of decision making across the functional units of an organisation
  • Taking a professional business-like approach to your studies, providing oral and written presentations to a high standard.

You will develop an understanding and gain experience of global business issues through:

  • Being encouraged to appreciate that decision making must be informed from a variety of stakeholder perspectives of a national, international and intercultural nature
  • Taking the International Business In Practice: Study Trip module. This gives you a hands-on, intensive experience. You will explore the impact of the national and international business environment upon business decision making, being aware of the different cultural perspectives that operate to inform ideas and issues.

You will develop an understanding of responsible risk management and sustainable value creation on the basis of the environmental, social and governance impacts of business through:

  • Being encouraged to critically evaluate evidence drawn from a wide variety of sources being mindful of bias and subjectivity
  • Being guided to demonstrate increasing competence in self-management, communication, team working and problem solving.

You will gain lifelong learning and personal development by:

  • Developing as an independent learner with the ability to diagnose, plan and implement personal learning objectives
  • Exploring the world you inhabit, not just from the specific discipline of business. Increasingly other disciplines influence and impact upon business and management decision making
  • Taking the Personal Development and Leadership module which helps you develop your skills of reflection
  • Engaging with our alumni association, which provides a framework for you to stay in touch with your network well beyond the course.

If you decide to become a member of CMI – your membership will support your studies and development through a range of resources and activities. This makes you stand out to employers and boosts your career opportunities.

Careers

The MSc Business Management (Marketing) will prepare you for a broad range of roles in marketing and management. This may be in commercial firms or non-profit organisations, including universities. 

Typical roles might include: marketing consultant, marketing analysis, consumer analysis, academic researcher, marketing manager and general manager.

Recent graduates from the MSc Business Management courses have gone on to work at organisations such as: Deutsche Telekom, Deloitte, Oxfam, BASF Group, Kautex Unipart, Raiffeisen Bank, Revolution Insurance, American Business Conferences, Consilio Global.

Free language courses for students - the Open Module

Free language courses are available to full-time undergraduate and postgraduate students on many of our courses, and can be taken as a credit on some courses.

Please note that the free language courses are not available if you are:

  • studying at a Brookes partner college
  • studying on any of our teacher education courses or postgraduate education courses.

How Brookes supports postgraduate students

We take great pride in the pastoral, academic and career development support provided to our postgraduate students. Our student support coordinators ensure that whatever problem you may have it is addressed rapidly.

Our dedicated careers centre provides advice and workshops to help develop the key skills needed to develop your career and get the right job. The programme lead and all academic staff provide open office hours so that you can walk in without an appointment to discuss academic or personal concerns. A dedicated team of postgraduate programme administrators ensures efficient and effective support of students, delivered in a friendly and approachable manner.

Supporting your learning

From academic advisers and support co-ordinators to specialist subject librarians and other learning support staff, we want to ensure that you get the best out of your studies.

Personal support services

We want your time at Brookes to be as enjoyable and successful as possible. That's why we provide all the facilities you need to be relaxed, happy and healthy throughout your studies.