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International Events Marketing
With our MSc International Events Marketing course you will gain a strong foundation in marketing theory and practice. As well as its relevance and application within an events context.
We welcome students new to marketing and events as well as those who wish to specialise or broaden their expertise.
We take an innovative and creative approach to your learning with live case-studies, simulations and skills workshops. You will gain a wealth of knowledge in events marketing including:
- the core principles of events marketing
- contemporary issues, challenges and research in the sector
- customer behaviours and expectations
- how to take a customer-centric stance using a range of channels to interact with customers
- analysis of marketing data
- devising marketing strategy for global brands and organisations
- developing decision-making skills and rationale to devise marketing plans and communications.
If you choose the sandwich mode, you can apply for a year's paid, supervised work experience in an events marketing role. View our work placement FAQs here.
How to apply
Questions about fees?
Contact Student Finance on:
Questions about fees?
Fees quoted are for the first year only. If you are studying a course that lasts longer than one year your fees will increase each year.
Please be aware that some courses will involve some additional costs that are not covered by your fees. Specific additional costs for this course, if any, are detailed below.
Financial support and scholarships
Learning and assessment
You will study eight compulsory modules, including a module which helps develop your professional and academic skills. You will also choose either a dissertation or client project.
If you choose the sandwich mode you apply for one year of paid supervised work experience in an events marketing role.
If you start in September and take the work placement, the course lasts two years. If you do not take the work placement the course lasts one year.
If you start in January there is no placement option so the course takes one year.
There are two research clusters in the International Centre for Coaching and Mentoring Studies and the Centre for Diversity Policy Research and Practice which relate to this subject:
After you graduate
Our graduates are employed in roles throughout the world, including jobs in media, digital, brand and communications agencies, and in-house marketing management positions in areas as diverse as fast moving consumer goods, retail, hospitality, travel, publishing and manufacturing. Current employers include:
- Johnson & Johnson
As well as a number of small and medium sized ‘digital’ agencies.
Our graduates typically secure positions as:
- marketing managers
- marketing planners
- brand managers
- corporate communication managers
- social media community managers.
In addition, some of our students go on to start their own companies.
We have strong relationships with companies in a range of industries. These relationships inform the programme design and delivery, and provide opportunities for placements and employment.
Programme Changes: On rare occasions we may need to make changes to our course programmes after they have been published on the website.
For more information, please visit our Changes to programmes page.