The following compulsory modules enable you to develop a deep understanding of the complexity of international tourism.
Hospitality, Tourism and Events Synthesis: You will be given an overview of the context, frameworks, concepts, theories and issues in the tourism, events and hospitality industries. You will learn to analyse and evaluate complex tourism, events and hospitality situations.
Tourism Innovation and Entrepreneurship: Tourism innovation and entrepreneurship are fundamental to the development of tourism products and services that contribute to sustainable local, regional and national development strategies. You will consider the process of innovation, including the role of key tourism stakeholders such as government, the private sector, NGOs and local communities.
Tourist Consumer Behaviour and Marketing: You will explore the theoretical frameworks which underpin patterns of consumer demand. Effective and creative marketing is based on sound analysis and is relevant to the complete range of hospitality, events and tourism sectors. You will be taught models and concepts drawn from mainstream marketing, tourism marketing and the social sciences, so that you develop a comprehensive understanding of tourist consumer behaviour and the tourist decision-making process.
Tourism Consultancy Project: This project is an opportunity for you to engage in the practical development and delivery of a tourism consultancy project in the public, private or voluntary sector. Through the project you will gain an understanding of the role tourism plays in delivering social, economic and environmental benefits to destinations and communities. You will also have the opportunity to develop the skills required by those who work in tourism or other sectors e.g. project management, negotiation, facilitation.
Mentoring and Leadership Development: You will develop an in-depth understanding of leadership theory and practice. Your understanding of leadership theory will increase by engaging with contemporary debates on leadership in the tourism sector, with a particular focus on ethical leadership. You will develop your professional competences and understanding of leadership practice through participation in the school’s
Bacchus Mentoring Programme, which will match you with an experienced mentor from the international tourism industry.
Research Methods: You will be introduced to approaches, methodologies and resources available to improve your researching capabilities. You will design the methodology for a research project that helps you understand how to collect and analyse the data required for writing your dissertation or client project.
Students can choose to do either a dissertation or a client project
Dissertation: For the dissertation, you will work independently, supervised by a specialist tutor, to study in depth your chosen topic from multiple perspectives. This can be the same topic as in your Contemporary Issues module or a different subject area. By writing the dissertation you will develop your ability to critically review literature, identify the gaps in current knowledge and practise relevant research skills to facilitate data collection, analysis, interpretation and presentation.
Client Project: You have the opportunity to link theory to practice by analysing a real organisational issue. Having identified a project (with the approval of both the client company and the Module Leader) you investigate a particular issue, one that can be supported through the relevant literature and by conducting primary research with the client. This module is not an internship but can be taken in conjunction with an internship you have identified and are participating in. The 'issue' in question may be a current management problem for the client organisation or related to future strategic choices. The Client Project provides you with a significant learning and personal development experience.
Our courses are reviewed regularly as part of our quality assurance framework.
Teaching and learning
The course involves an innovative learning experience in the Tourism Consultancy Project and lots of opportunities to shape your own learning.
The tutors are internationally renowned for their research and consultancy activities, and their excellent links with the international tourism industry. They bring commercial expertise into the classroom to inform you of contemporary developments taking place in tourism and hospitality. Learning and teaching is very much student-centred, participative and interactive. You will take part in workshops, seminars, lectures, case study analysis and one-to-one tutorials.
Approach to assessment
Assessment is based predominantly on individual coursework and the dissertation or client project.
Field trips
We offer an International Business in Practice Study Trip module. The purpose of this study trip is to give postgraduate students a hands-on, intensive experience with the ideas and practices of global business. The programme will include presentations from local management executives and experts. Students will have direct interaction with management executives and practices through site visits to major corporations and agencies.
This study trip is voluntary and all costs associated with the trip will need to be funded by you. It is not linked to university assessments in any way. If you successfully complete this module you will have the following non-credit bearing module recorded on your transcript: P58335 International Business in Practice: Study Trip.
Whilst the destination and therefore precise costs vary from year to year, as an example, the programme fee of the study trip to Boston USA in July 2019 was £1580, which included 7 nights’ accommodation in the Boston area, insurance, the company visits (e.g. Facebook, Dunkin Brands, Trip Advisor, Microsoft, Bank of America), group transportation for all activities and some of the meals, but excluded for example International airfare, Visa application fee (if relevant), dinners and activities during your free time.
We also run a study trip to Chengdu, China.
Specialist facilities
Oxford Brookes Business School has now moved to its new home at our Headington Campus. The university’s Headington Campus have undergone a £30m refurbishment to provide a new home for the Business School, which consists of a lecture theatre, teaching rooms, social learning space and a café. There is a new modern hall for teaching and special events like graduation.
This new home will help us to collaborate even more closely with university colleagues in other departments. It also provides a new Main Hall and a vibrant gateway into the Headington Campus. With these innovative spaces, students and staff can interact and collaborate in first-class facilities.
The Headington Campus is also home to the new John Henry Brookes Building, being the most significant project in the history of Oxford Brookes University. Set at the heart of our Headington campus, it has been designed for the future of higher education and has transformed the experiences of our students and the entire University community. The John Henry Brookes Building brings together the library and essential support services that offer academic, careers and international student advice. Find out more about the John Henry Brookes Building.
The majority of our student halls are close to the Headington Campus.
Teaching and learning
The course involves an innovative learning experience in the Tourism Consultancy Project and lots of opportunities to shape your own learning.
The tutors are internationally renowned for their research and consultancy activities, and their excellent links with the international tourism industry. They bring commercial expertise into the classroom to inform you of contemporary developments taking place in tourism and hospitality. Learning and teaching is very much student-centred, participative and interactive. You will take part in workshops, seminars, lectures, case study analysis and one-to-one tutorials.
Approach to assessment
Assessment is based predominantly on individual coursework and the dissertation.
Specialist facilities
Oxford Brookes Business School has now moved to its new home at our Headington Campus. The university’s Headington Campus have undergone a £30m refurbishment to provide a new home for the Business School, which consists of a lecture theatre, teaching rooms, social learning space and a café. There is a new modern hall for teaching and special events like graduation.
This new home will help us to collaborate even more closely with university colleagues in other departments. It also provides a new Main Hall and a vibrant gateway into the Headington Campus. With these innovative spaces, students and staff can interact and collaborate in first-class facilities.
The Headington Campus is also home to the new John Henry Brookes Building, being the most significant project in the history of Oxford Brookes University. Set at the heart of our Headington campus, it has been designed for the future of higher education and has transformed the experiences of our students and the entire University community. The John Henry Brookes Building brings together the library and essential support services that offer academic, careers and international student advice. Find out more about the John Henry Brookes Building.
The majority of our student halls are close to the Headington Campus.
Programme changes
On rare occasions we may need to make changes to our course programmes after they have been published
on the website. For more information, please visit our
Changes to programmes
page.