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International Tourism Management


The Oxford School of Hospitality Management

The contemporary international tourism industry is facing a range of challenges. On this course you will explore how destinations and organisations may respond to these challenges through the development of innovative solutions, such as new products or services, or alternative ways of doing business.

You will explore the political, social, economic challenges facing the tourism industry, how innovation and entrepreneurship might provide solutions to these challenges and the impact this has on consumer behaviour. You will have the opportunity to gain ‘real world’ experience by working with our industry partners on a Tourism Consultancy Project.

After completing the taught element of the course you will have the option to undertake a one year, paid work placement. You will be fully supported in finding a placement and supervised throughout by a member of our academic team.

You may also be interested in having a look at our International Hospitality, Hotel and Tourism Management and International Management courses. 

If you don't meet the entry requirements for our degrees, or if you would like more preparation before you start, you can take one of our pathway programmes.


Please come to our Postgraduate Open Day or Master's Online Information Session 


Available start dates

September 2019 / September 2020

Teaching location

Headington Campus

Course length

  • Full time: Full-time: MSc: 12 months or 24 months in sandwich mode, which includes one year's full-time paid supervised work experience.
  • Part time: Part-time: MSc: 24 months

For full application details, please see the 'How to apply / Entry requirements' section.

  • You will learn from recognised experts in their fields - academic who are actively researching in this area. You will frequently engage with industry experts through our range of events and visiting speakers.
  • Researching and writing an academic journal article for the Contemporary Issues assignment helps to develop your research, analytical and academic writing skills.
  • In a recent survey, 93% of Hospitality Management students would recommend Oxford Brookes to potential students (PTES, 2016).
  • Our students and staff come from all over the world. This gives you a multicultural learning and social environment in one of the world's great student cities, Oxford.
  • You will undertake a consultancy project, working with our industry partners, to identify innovative solutions to their current challenges. This is good preparation for your future career in the sector. You will be mentored by a leading senior figure from industry, who will help with your professional development.
  • Learning and teaching is student-centred, participative and interactive. You will take part in workshops, seminars, lectures, case study analysis and one-to-one tutorials and have the opportunity to customise assignments to suit your own interests. 
  • Our dedicated careers office provides you with extensive support in securing graduate jobs and placements.  An optional one-year, post-study sandwich mode comprises of one year's full-time, paid, supervised work experience.
  • You will become a member of the school’s Bacchus Society, which will give you the opportunity to meet successful alumni and industry experts at exciting events such as the Bacchus Alumni Awards. Through the Society, you'll also get mentored by a senior industry professional who will help you to develop your career prospects and professional network. 
The following compulsory modules enable you to develop a deep understanding of the complexity of international tourism. 
Hospitality, Tourism and Events Synthesis: You will be given an overview of the context, frameworks, concepts, theories and issues in the tourism, events and hospitality industries. You will learn to analyse and evaluate complex tourism, events and hospitality situations.
Tourism Innovation and Entrepreneurship: Tourism innovation and entrepreneurship are fundamental to the development of tourism products and services that contribute to sustainable local, regional and national development strategies. You will consider the process of innovation, including the role of key tourism stakeholders such as government, the private sector, NGOs and local communities.
Tourist Consumer Behaviour and Marketing: You will explore the theoretical frameworks which underpin patterns of consumer demand. Effective and creative marketing is based on sound analysis and is relevant to the complete range of hospitality, events and tourism sectors. You will be taught models and concepts drawn from mainstream marketing, tourism marketing and the social sciences, so that you develop a comprehensive understanding of tourist consumer behaviour and the tourist decision-making process.
Tourism Consultancy Project: This project is an opportunity for you to engage in the practical development and delivery of a tourism consultancy project in the public, private or voluntary sector. Through the project you will gain an understanding of the role tourism plays in delivering social, economic and environmental benefits to destinations and communities. You will also have the opportunity to develop the skills required by those who work in tourism or other sectors e.g. project management, negotiation, facilitation.
Contemporary Issues in International Hospitality, Events and Tourism: You will develop a research focus from a wide range of topics including: branding, climate change, digital marketing, entrepreneurship, environmental issues, events, finance, human resources, marketing, risk management, revenue management, social media, and tourist consumer behaviour - as applied to the international tourism sector. You will research your chosen subject area, critically analyse the literature and theory, and write an article suitable for publication in an academic journal. You will work on your own with the support of a specialist academic tutor.
Research Methods: You will be introduced to approaches, methodologies and resources available to improve your researching capabilities. You will design the methodology for a research project that helps you understand how to collect and analyse the data required for writing your dissertation.
Dissertation: For the dissertation, you will work independently, supervised by a specialist tutor, to study in depth your chosen topic from multiple perspectives. This can be the same topic as in your Contemporary Issues module or a different subject area. By writing the dissertation you will develop your ability to critically review literature, identify the gaps in current knowledge and practise relevant research skills to facilitate data collection, analysis, interpretation and presentation.
Mentoring and Leadership Development: You will develop an in-depth understanding of leadership theory and practice. Your understanding of leadership theory will increase by engaging with contemporary debates on leadership in the tourism sector, with a particular focus on ethical leadership. You will develop your professional competences and understanding of leadership practice through participation in the school’s Bacchus Mentoring Programme, which will match you with an experienced mentor from the international tourism industry.
As our courses are reviewed regularly as part of our quality assurance framework, module choices available may vary from those listed here.

Teaching and learning

The course involves an innovative learning experience in the Tourism Consultancy Project and lots of opportunities to shape your own learning.  

The tutors are internationally renowned for their research and consultancy activities, and their excellent links with the international tourism industry. They bring commercial expertise into the classroom to inform you of contemporary developments taking place in tourism and hospitality. Learning and teaching is very much student-centred, participative and interactive. You will take part in workshops, seminars, lectures, case study analysis and one-to-one tutorials.

Approach to assessment

Assessment is based predominantly on individual coursework and the dissertation.

Specialist facilities

Oxford Brookes Business School has now moved to its new home at our Headington Campus. The university’s Headington Campus have undergone a £30m refurbishment to provide a new home for the Business School, which consists of a lecture theatre, teaching rooms, social learning space and a café. There is a new modern hall for teaching and special events like graduation.

This new home will help us to collaborate even more closely with university colleagues in other departments. It also provides a new Main Hall and a vibrant gateway into the Headington Campus. With these innovative spaces, students and staff can interact and collaborate in first-class facilities.

The Headington Campus is also home to the new John Henry Brookes Building, being the most significant project in the history of Oxford Brookes University. Set at the heart of our Headington campus, it has been designed for the future of higher education and has transformed the experiences of our students and the entire University community. The John Henry Brookes Building brings together the library and essential support services that offer academic, careers and international student advice. Find out more about the John Henry Brookes Building.

The majority of our student halls are close to the Headington Campus.

Programme changes

On rare occasions we may need to make changes to our course programmes after they have been published on the website. For more information, please visit our Changes to programmes page.

Tuition fees

Home/EU - full time fee: 2019/20: £8,490

Home/EU - part time fee: 2019/20: £5,200

International - full time: 2019/20: £14,880

International - sandwich fee: 2019/20: £14,880 (first year taught course) £4,420 (second year placement)

Where part time fees are quoted this is for the first year only. Fees will increase by up to 4% each year.

Please be aware that some courses will involve some additional costs that are not covered by your fees. Specific additional costs for this course, if any, are detailed in the 'This course in detail' window above.

Questions about fees?
Contact Student Finance on:
+44 (0)1865 483088

Funding and scholarships

Entry requirements

Normally a minimum of a second-class honours degree or equivalent in any subject. 

Entry will be subject to two satisfactory references (one of these must be an academic reference). Although useful, prior work experience in the hospitality and tourism industry is not a requirement for this course.

English language requirements

If English is not your first language you will need to satisfy the university's English language requirements:

  • IELTS minimum level 6.0, (with a minimum of 6.0 in reading and writing, and 5.5 in listening and speaking).
  • If you have completed your undergraduate degree in the UK (at least one full year of study) you will automatically meet our English language requirements

Please also see the university's standard English language requirements

English requirements for visas

If you need a student visa to enter the UK you will need to meet the UK Visas and Immigration minimum language requirements as well as the university's requirements. Find out more about English language requirements.

International applications

Preparation courses for International and EU students

We offer a range of courses to help you to meet the entry requirements for this course and also familiarise you with university life. You may also be able to apply for one student visa to cover both courses.

  • If you need to take a pre-master's course to help you to meet both the English language and academic entry requirements for your master's course, you can take our two year master’s course. This course combine the pre-master's diploma and your master's in one application. You can apply for one visa for the two years of study.
  • If you need to improve your English language, we have pre-sessional English language courses available to help you to meet the English language requirements of your chosen master’s.

If you are studying outside the UK, for more details about your specific country entry requirements, translated information, local contacts and programmes within your country, please have a look at our country pages.

How to apply

Please contact Business School enquiries if you need help with your application or require any further information.

Terms and Conditions of Enrolment

When you accept our offer, you agree to the Terms and Conditions of Enrolment. You should therefore read those conditions before accepting the offer.

How this course helps you develop

This masters equips you for a career in the international tourism sector. This may involve working with international tourism businesses in the private sector, such as travel agencies and tour operators, or working in the public sector with local, or national tourism organisations, destination management organisations, or government agencies. You might also consider starting your own business, or social enterprise. 

Some students choose an academic career by studying for a PhD with us, or in other universities. Our study programme provides students with excellent preparation for doctoral studies and careers in teaching in universities.

How Brookes supports postgraduate students

You will be provided with excellent support to help you during the course. The programme lead, module leaders, individual tutors, academic advisers and administrators all provide help and advice. The school’s careers and work placement office is in close contact with hospitality and tourism employers to help students with careers and work placement advice.

Supporting your learning

From academic advisers and support co-ordinators to specialist subject librarians and other learning support staff, we want to ensure that you get the best out of your studies.

Research highlights

Our academics are industry experts who frequently publish leading research. The Oxford School of Hospitality Management is recognised as a centre of excellence for research in international hospitality and tourism. Our aim is to conduct rigorous research that:

  • advances academics' understanding of the management of national and international hospitality and tourism organisations and destinations
  • addresses the needs of organisations and policy makers
  • informs teaching and learning practices.

96% of research judged to be internationally recognised* (Research Excellence Framework Results, 2014)
*Research was submitted as part of Oxford Brookes Business School.

Research Cluster