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Marketing and Entrepreneurship
This course provides a strong foundation in marketing and entrepreneurship theory and practice. This is a programme for graduates seeking to become professional marketers and those who wish to pursue a career in new business ventures or start their own business. We encourage innovative and creative approaches to your learning with:
- live case-studies
- consultancy projects
- skills workshops.
As part of an international learning environment, combining theory and practice to develop the key skills that employers are looking for, you will gain an understanding of:
- customer behaviours and expectations, and the variety of channels used to interact with customers
- analysing marketing data
- developing business plans
- using entrepreneurial skills and behaviours
- devising marketing strategy for global brands and organisations.
If you start in September you can opt to take a year's paid supervised work placement in a marketing role, a business start-up or evolving area of business to help prepare you for your future career. View our work placement FAQs here.
How to apply
Questions about fees?
Contact Student Finance on:
Questions about fees?
Fees quoted are for the first year only. If you are studying a course that lasts longer than one year your fees will increase each year.
The fees quoted are for the taught Year 1. Fees will be charged for the placement year in Year 2 and are available on request from email@example.com in May of the year of study. For approximate fee levels of the placement year see the above placement fee.
Financial support and scholarships
For more information, please go to our Fees and Funding page
Learning and assessment
You will study six compulsory modules including a module which helps develop your professional and academic skills. You’ll choose either a dissertation or client project.
If you start in September, you can choose the sandwich mode, which gives you the opportunity to apply for a one year paid work placement in a marketing role.
Studying for your MSc in Marketing or Events Management at Oxford Brookes Business School offers you a first class experience to engage with our excellent researchers. They investigate core challenges facing contemporary societies, ranging from sustainable tourism and events management to pro-environmental behaviour in a changing world. We also have expertise in Coaching and Mentoring (leadership development) and Diversity (gender, ethnicity, class) and are keen to include students into our projects where possible. Please visit our research pages to learn about our three research centres: The Centre for Business, Society and Global Challenges; The Centre for Diversity Policy Research and Practice and the International Centre for Coaching and Mentoring Studies (https://www.brookes.ac.uk/business/research/). Being a master student offers great opportunities to be part of research culture and to discuss your own research ideas with us.
After you graduate
Our Graduates are employed in marketing roles throughout the world; these include jobs in media, digital, brand and communications agencies, and in-house marketing management positions in areas as diverse as fast moving consumer goods, retail, hospitality, travel, publishing and manufacturing. Current employers include:
- Johnson & Johnson
As well as a number of small and medium sized ‘digital’ agencies.
Examples of our graduates’ positions in marketing include:
- marketing managers
- marketing planners
- brand managers
- corporate communication managers
- social media community managers.
In addition, some of our students go on to start their own companies.
We have strong relationships with companies in a range of industries. These relationships inform the programme design and delivery, and provide opportunities for placements and employment.
In addition to the professional career development support provided within the programme, the University has an active and enthusiastic careers service. This service helps you gain the ‘competitive edge’ when applying for jobs by offering help with CVs, and mock assessment centres and interviews.
Programme Changes: On rare occasions we may need to make changes to our course programmes after they have been published on the website.
For more information, please visit our Changes to programmes page.