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You'll gain a strong foundation in marketing theory and practice with our MSc Marketing. We encourage innovative and creative approaches to your learning with:
- live case-studies
- consultancy projects
- skills workshops.
You will be part of an inclusive, international learning environment. You will combine theory and practice to develop the key skills that employers are looking for. And you will gain an understanding of:
- customer behaviours and expectations, and the variety of channels used to interact with customers
- analysing marketing data
- devising marketing strategy for global brands and organisations.
You will develop the decision-making skills and rationale to devise marketing plans and communications. And you can develop an area of marketing expertise, with a range of specialist modules, giving you more career options.
If you start in September you can opt to take a year's paid supervised work placement in a marketing role. This work experience you will prepare you for your future career. View our work placement FAQs here.
How to apply
Questions about fees?
Contact Student Finance on:
Questions about fees?
The full-time fees quoted are for the taught Year 1. Fees will be charged for the placement year in Year 2 and are available on request from email@example.com. For approximate fee levels of the placement year see the placement fee above.
Financial support and scholarships
For more information, please go to our Fees and Funding page
Learning and assessment
You will study six compulsory modules including a module which helps develop your professional and academic skills. You’ll choose either a dissertation or client project.
If you start in September, you can choose the sandwich mode, which gives you the opportunity to apply for a one year paid work placement in a marketing role.
You will also have the opportunity to study for and sit the professional certificate exam from the Institute of Direct and Digital Marketing (IDM). In addition to gaining exemptions from the Chartered Institute of Marketing (CIM) diploma, thus enhancing your professional profile.
You have the option to start this course in January. You will study a range of modules between January and May. During the summer months of June, July and August you will study further modules and begin work on your dissertation. Between September and December you will complete your final modules and focus on your dissertation.
Studying for your MSc in Marketing or Events Management at Oxford Brookes Business School offers you a first class experience to engage with our excellent researchers. They investigate core challenges facing contemporary societies, ranging from sustainable tourism and events management to pro-environmental behaviour in a changing world. We also have expertise in Coaching and Mentoring (leadership development) and Diversity (gender, ethnicity, class) and are keen to include students into our projects where possible. Please visit our research pages to learn about our three research centres: The Centre for Business, Society and Global Challenges; The Centre for Diversity Policy Research and Practice and the International Centre for Coaching and Mentoring Studies (https://www.brookes.ac.uk/business/research/). Being a master student offers great opportunities to be part of research culture and to discuss your own research ideas with us.
After you graduate
Our Graduates are employed in marketing roles throughout the world; these include jobs in media, digital, brand and communications agencies, and in-house marketing management positions in areas as diverse as fast moving consumer goods, retail, hospitality, travel, publishing and manufacturing. Current employers include:
- Johnson & Johnson
As well as a number of small and medium sized ‘digital’ agencies.
Examples of our graduates’ positions in marketing include:
- marketing managers
- marketing planners
- brand managers
- corporate communication managers
- social media community managers.
In addition, some of our students go on to start their own companies.
We have strong relationships with companies in a range of industries. These relationships inform the programme design and delivery, and provide opportunities for placements and employment.
In addition to the professional career development support provided within the programme, the University has an active and enthusiastic careers service. This service helps you gain the ‘competitive edge’ when applying for jobs by offering help with CVs, and mock assessment centres and interviews.
For more information, please visit our Changes to programmes page.