In the MSc Business Management and Digital Strategy course you will study the modules listed below, and then choose between completing a dissertation, a synoptic research project or client project.
Research Methods: This module will prepare you to undertake effective research drawing upon a range of secondary and primary data sources in preparation for your coursework. You will be introduced to a range of tools required for research including methodological issues, data collection techniques and study skills. This module prepares you for completing high quality, systematic business and management research.
Operations Management: In this module you will develop your understanding of an organisation's ability to deliver goods and services of the quality, quantity and cost that will satisfy customers' needs, while making efficient use of resources. The key principles introduced in this module can be applied to any business sector and function. You will explore the complex relationships between functional areas and the real world of business. Your studies will develop your understanding about how business operations can be most effectively managed. This includes issues of ethics, environmental sustainability, global business, complexity and uncertainty, and continuing professional development.
Introduction to the Principles of Marketing: In this module you will be introduced to the key principles of marketing. You will explore the roles of buyers, the marketing environment, and the ways marketers plan, manage, and monitor marketing programmes in an international environment.
Digital Business Strategy: It is no overstatement to say that digital technologies are having pervasive and disruptive effects on organisational life. Few industries and areas of work have been untouched by their ever-deeper penetration into products, services and business processes. The 21st century has seen the rise of new industries and business models unthinkable without the availability of fast, affordable and flexible digital devices – together with their associated networked infrastructures. This module aims to help students appreciate and address the organisational challenges and opportunities bound up with digital innovation and transformation. It looks in particular at the strategic and leadership issues managers are likely to confront, and the concepts, theories and frameworks they need to understand and apply in response to these.
Information Systems in Organisations: Digital technologies, as diverse as accounting and sales software, internet and mobile technology, artificial intelligence and robotics, have wide-ranging roles and impacts in organisations that need to be understood and managed. This module aims to equip students with knowledge and skills for understanding, analysing and evaluating the use of digital technologies in organisations, taking an information perspective. This will be grounded in systems theory, and focus on the role of data and information in management decision making and business processes.
Finance and Accounting for Business: In this module you will develop your critical assessment of corporate financial information from the users' perspective. You will study both financial and management accounting covering three areas: basics (terminology, purposes, users), rules and regulations, and business entities.
Financial accounting - key financial statements, published accounts and analysis and interpretation through ratios
Management accounting - costing, budgeting and forecasting, budget management and pricing.
Global Strategic Management: Strategic management is the process by which managers formulate and implement strategies to generate high performance. In this module you will develop your understanding of the managerial strategic challenge; how to deliver sustainable competitive advantage. You will engage in critical evaluation of the key strategic issues. You will consider the wider economic environment and explore why strategy is important, how organisations make strategic decisions through the processes of analysis, choice and responsible and ethical management and leadership.
Developing Skills for Business Leadership: Successful leaders have different approaches to their work, sharing a range of diverse personality traits. They are central to a manager's effectiveness and are developed over time and with an awareness of the differing cultural contexts. A key purpose of this module is to encourage you to develop a strong sense of self-awareness of your own strengths and weaknesses as a manager and colleague. In addition, you will develop a range of definable skills which are pivotal to successful management practice. These include decision-making skills, team-working and interpersonal skills and others associated with developing personal effectiveness. You will develop your skills of reflexivity to explore the implications for professional practice. This module helps you develop the confidence to articulate your skills necessary for career development.
Managing the Contemporary Organisation: This module aims to develop your understanding of the principles of leading and managing international contemporary organisations. Although the focus is on contemporary organisations, a historical perspective is a thread that runs through the module to provide a context for current issues and practices in leading and managing organisations. You will explore long term patterns and the extent to which the past can shape the present.
Capstone Module Choice
You will choose one of the following capstone modules that best suits your academic interests or professional development requirements.
Dissertation: This is an opportunity for you to carry out an in depth investigation into a topic of Business Management which is of particular interest to you. It should have an appropriately clear focus and be an investigation based on primary and/or secondary data, justified and supported by detailed reference to relevant theories and concepts from literature.
Synoptic Research Project: In this module you are expected to integrate, apply and extend the knowledge and skills gained within the core modules of the field. It is conceptualised as a retrospective and integrative academic experience. This module will provide you with a structured opportunity to demonstrate and learn more about the complexity of business and management knowledge by emphasising your capability for synthesis, and applying and connecting the learning gained in core modules of the programme. The module includes the analysis of a substantial case study and an oral viva at the end of the programme.
Client Project: You have the opportunity to link theory to practice by analysing a real organisational issue. Having identified a project (with the approval of both the client company and the Module Leader) you investigate a particular issue, one that can be supported through the relevant literature and by conducting primary research with the client. This module is not an internship but can be taken in conjunction with an internship you have identified and are participating in. The ‘issue’ in question may be current management problem for the client organisation or related to future strategic choices. The Client Project provides you with a significant learning and personal development experience.
View the course structure chart here
As courses are reviewed regularly as part of our quality assurance framework, the list of modules you choose from may vary from that shown here.
Teaching and learning
Much of the teaching on the course takes the form of interactive workshops, but there are also lectures from staff and visiting speakers. Lectures, discussions, role-play exercises and seminars are linked with selected case studies and assessments to strengthen your practical analysis and decision-making skills. You will have the opportunity to develop your skills in working as part of a team through structured group assignments.
Teaching staff at the Business School are academic researchers and/or from an industry background with an in-depth practical experience of business and management issues. Visiting speakers from business, industry, consultancies and research bodies provide further input.
Approach to assessment
Each module is assessed individually, generally on the quality of written or visual presentation work, and to some extent on verbal presentations. Assessment methods may include reports, seminar papers, formal written examinations, in-class tests, project work, visual and verbal presentations, workshops, simulations, oral exams (viva) and practical exercises. The majority of assessments are based on individual assignments, but there is some assessed group work.
Oxford Brookes Business School has now moved to its new home at our
Headington Campus. The university’s Headington Campus have
undergone a £30m refurbishment to provide a new home for the
Business School, which consists of a lecture theatre, teaching rooms,
social learning space and a café. There is a new modern hall for
teaching and special events like graduation.
This new home helps us to collaborate even more closely with university
colleagues in other departments. It also provides a new Main Hall and a
vibrant gateway into the Headington Campus. With these innovative
spaces, students and staff can interact and collaborate in first-class
The Headington Campus is also home to the new John Henry Brookes
Building, being the most significant project in the history of Oxford
Brookes University. Set at the heart of our Headington campus, it has
been designed for the future of higher education and has transformed
the experiences of our students and the entire University community.
The John Henry Brookes Building brings together the library and
essential support services that offer academic, careers and
international student advice. Find out more about the John
Henry Brookes Building.
The majority of our student halls are close to the Headington Campus.
We offer an International Business in Practice Study Trip module. The purpose of this study trip is to give postgraduate students a hands-on, intensive experience with the ideas and practices of global business. The programme will include presentations from local management executives and experts. Students will have direct interaction with management executives and practices through site visits to major corporations and agencies.
This study trip is voluntary and all costs associated with the trip will need to be funded by you. It is not linked to university assessments in any way. If you successfully complete this module you will have the following non-credit bearing module recorded on your transcript: P58335 International Business in Practice: Study Trip.
Whilst the destination and therefore precise costs vary from year to year, as an example, the programme fee of the study trip to Boston USA in July 2019 was £1580, which included 7 nights’ accommodation in the Boston area, insurance, the company visits (e.g. Facebook, Dunkin Brands, Trip Advisor, Microsoft, Bank of America), group transportation for all activities and some of the meals, but excluded for example International airfare, Visa application fee (if relevant), dinners and activities during your free time.
We also run a study trip to Chengdu, China.
If you choose the study trip, you will be provided with additional details regarding the trip (which runs in July) by March, in order to inform decision making, ahead of the trip in July.
On rare occasions we may need to make changes to our course programmes after they have been published
on the website. For more information, please visit our
Changes to programmes